Charles Schwab
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After many decades of trading experience...
My stock trading and investment started almost 60 years ago. (I fondly recall sitting in a Merrill Lynch office to watch the ticker.) In the decades since, I have had accounts with all the big brokerage houses. Without question, Charles Schwab exceeds them all. They have excellent online fillable PDF forms, extensive helpful information for new investors, good customer support, and accounts for virtually every purpose. Trades are fast and executed at favorable prices. They have walk in offices over most of the US, staffed with experts. In addition to equities (stocks), you can trade CDs, Treasuries, and several other debt instruments. The also have NO FEE "Intelligent Portfolios" for both conventional and IRA accounts. Through a series of simple questions, you create your desired profile. You then fund the portfolio you have created and Schwab trades and rebalances automatically. You can edit your profile at any time and your portfolio is rebalanced automatically. If you want personal advice, you can add that feature to your portfolio for a small fee. Schwab is for everyone!