Aura Fragrance is a retailer specializing in authentic designer perfumes, offering a wide selection at competitive wholesale prices. With over 20 years of experience in the fragrance industry, the company caters to both men and women, providing well-known brands such as Versace, Calvin Klein, Dior, Burberry, YSL, Dolce & Gabbana, and Paco Rabanne. Customers can shop online at www.aurafragrance.com or visit the company's physical location in Houston, Texas. Aura Fragrance aims to deliver quality products while ensuring affordability, making it a go-to destination for fragrance enthusiasts seeking genuine perfumes at discount rates. The platform focuses on providing a seamless shopping experience for individuals looking to purchase reputable scents at lower prices.
Aura Fragrance receives a mixed response from consumers, with a significant number of negative reviews highlighting issues with order fulfillment and customer service. Many reviewers report receiving the wrong products, such as watered-down fragrances, and express frustration over poor customer support when trying to resolve these issues.
Shipping times and packaging quality also come under fire, with complaints about leaking bottles and inadequate packaging. However, some customers do share positive experiences, praising the good quality of the fragrances and the helpfulness of staff in-store. While a few appreciate the competitive pricing, the overwhelming sentiment reflects dissatisfaction with the overall shopping experience. Overall, Aura Fragrance struggles to meet customer expectations, leading to a predominantly negative perception.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.4 | 86 | 100% | -0.6 | ● Medium |
Monthly average rating from reviews written by people · latest review Nov 2025.
| Month | Average | Reviews |
|---|---|---|
| Dec 24 | 2.0 | 4 |
| Jan 25 | 3.0 | 6 |
| Feb 25 | 1.0 | 4 |
| Mar 25 | 1.0 | 2 |
| Apr 25 | 4.7 | 6 |
| May 25 | 2.0 | 8 |
| Jun 25 | 5.0 | 2 |
| Jul 25 | 1.0 | 2 |
| Aug 25 | 2.6 | 10 |
| Sep 25 | 2.3 | 6 |
| Oct 25 | 2.0 | 2 |
| Nov 25 | 1.8 | 5 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 86 most recent reviews.
“Great customer service and good prices”
“Wrong product sent and terrible customer service”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Perfume & Fragrance.
| Company | Overall | Legit | Delivery | Value | Service | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.4 out of 5 (poor) | 100 out of 100 | 2.9 out of 5 (fair) | 2.9 out of 5 (fair) | 2.7 out of 5 (poor) | −5% | 86 |
| 4.6 out of 5 (good) | 100 out of 100 | — | — | 4.1 out of 5 (good) | — | 145 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 4.8 out of 5 (good) | 4.0 out of 5 (good) | — | 110 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 4.8 out of 5 (good) | — | 94 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 5.0 out of 5 (good) | — | 87 |
Bottom line: Aura Fragrance is #5 of 5 on overall rating in this group. On service, Fragrance Direct scores higher (5.0 vs 2.7).
86 reviews of Aura Fragrance. Filter by what matters to you.
Over a year ago
I know over 10 discounters and this is by far the best, super affordable perfumes, fast shipping, and the best 100% legit, never have a problem with them
Over a year ago
Ordered a Bond 9 NY signature 15 ml bottle and received a water down version mixed with Oil..I was asked to pay for return shipping until disputed it. Please go to Twisted lily or Lucky scent for auth... See more
Over a year ago
I ordered perfume in April of 2025.... never received it. No one in customer service ever responded. Hard to believe the reviews that gave 5 stars.... no perfume... no refund.... 😡
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Polarized pattern: few middle ratings. 33% of recent reviews are 4–5★ and 63% are 1–2★.
Fake perfume fragrances . I went to store I brought samples of the real perfume and their perfume are definitely knock offs. Not worth the cheap price when you can just add another $60/100 to get from the original seller . I would not buy creed , Xerjoff here at all just get the real deal
Ordered a Bond 9 NY signature 15 ml bottle and received a water down version mixed with Oil..I was asked to pay for return shipping until disputed it. Please go to Twisted lily or Lucky scent for authentic samples! Never again … this is why their prices are low 👍🏼😏
I know over 10 discounters and this is by far the best, super affordable perfumes, fast shipping, and the best 100% legit, never have a problem with them
I ordered perfume in April of 2025.... never received it. No one in customer service ever responded. Hard to believe the reviews that gave 5 stars.... no perfume... no refund.... 😡
Smell nice for a short while but that is it! Despite clicking on the one time purchase I am tied in a subscription. Emailed five times, tried calling with no response. Now having to dispute this with my bank to stop the payments. Stay clear from this company!
Honestly the best cologne discounter i have bought 4 colognes and get them in a week i havent had any problems👌
Prices might be good, except shipping time was horrible and so was the packaging, fragrance came leaking and its box was dented, poor packaging for the order, came in a thin white padded envelope type package, also paid for fastest shipping (1-2 days) and received it nearly 7 days later
Great customer service and good prices. Keep it going, Aura Fragrance!
Prices might be good, except shipping time was horrible and so was the packaging, fragrance came leaking and its box was dented, poor packaging for the order, came in a thin white padded envelope type package, also paid for fastest shipping (1-2 days) and received it nearly 7 days later
This is my favorite stores to buy fragrances online. Good packaging, fast shipping, authentic perfumes at great prices. Supposing you need to return the purchase, they are always very reasonable and helpful. They are my first choice to buy from whenever I am looking for a fragrance.
Creed SMW stem/pumping mechanism came broken and package was soggy from it leaking. So the bottle is entirely usable and I lost like 50% of the liquid during shipping. Update- I was promptly refunded and I didn't even have to send the package back. The customer service was great,opposite to what a lot of the reviews are saying on here.
Honestly the best cologne discounter i have bought 4 colognes and get them in a week i havent had any problems👌
Stay away from this company at all cost! Real bad shopping experience. There are plenty of other discounter to spend you hard earned $ with. Other companies that will actually value their customers & put customer satisfaction first.
I ordered perfume in April of 2025.... never received it. No one in customer service ever responded. Hard to believe the reviews that gave 5 stars.... no perfume... no refund.... 😡
I see lots of bad reviews which I personally can’t agree with I order Versace Dylan blue for men and expected to get the bottle of cologne without the Versace box for a discount of like 40$ which is kinda a lot so I bought it and I got exactly what I paid for relatively fast 4 days to deliver so I am a very happy customer no complaints my cologne came in tact nothing was damaged and I saved 40$ which is a lot considering it would be wasted if I bought it at a retailer store like Macy’s so 10/10 definitely recommend to anyone who is considering but not sure, take this as you message to buy whatever you want it’s legit
I made a perfume purchase on May 5, 2025. The following day, I received an email telling me that the item was out of stock and asked if I would like a refund to which I said yes. Today is May 22, 2025 and I have still not received my refund. I have sent numerous email messages to the company and they have gone unanswered. At this point, they have stolen $100 from me.
Great customer service and good prices. Keep it going, Aura Fragrance!
Overall GOOD experience. Have only placed one order as reference, a Roja parfum. Prices are great, no tax, free shipping and 5% off if you spend over $500. Downside... is slow shipping. Took over a week before the shipment left the warehouse after date of purchase. Nitpicking here. I'm guess Jomashop is also guilty of slow shipping and I still buy there. :) But if you can mind the slow shipping process, its a great deal! Would recommend.
The company sells cheap cologne for BIG$$$ that ship you 1/2 of what you ordered. Packaging looks like a kindergarten kid put it together. I made a claim to my c/c and was refunded. A package finally came and it was 1 bottle of 2 ordered. It's garbage. Scam company. LEARN FROM MY MISTAKE.
En mi opinión es lo peor que me pudo aver pasado ise un pedido a aura fragace desde el 1 de mayo y según ellos mi pedido iva llegar en 24 horas y hasta hoy 7 de mayo no me entregaron y resulta que cuando hable ala tienda solo se escusan de que mi pedido no pudo ser entregado y que ahora necesito esperar mas dias para que me puedan rebolsar mi dinero y no son ni 3 ni 4 dias sino que segun ellos aproximadamente 20 dias para poder ver mi dinero renbolsado para serles honesto meciento como si me hubiera estafado por que para que cuenta con un sitio en Internet dodon segun ellos puedes ordenar si no cumplen con lo que ofrecen de entregar el paquete que tu les compras lo único que yo lesdigo en mi humilde opinión no vuelvan apedir nada en su página de Internet para mi no sirve no sirbe como una opción biable para encargar productos con ellos
Aura Fragrance is a retailer specializing in authentic designer perfumes, offering a wide selection at competitive wholesale prices. With over 20 years of experience in the fragrance industry, the company caters to both men and women, providing well-known brands such as Versace, Calvin Klein, Dior, Burberry, YSL, Dolce & Gabbana, and Paco Rabanne. Customers can shop online at www.aurafragrance.com or visit the company's physical location in Houston, Texas. Aura Fragrance aims to deliver quality products while ensuring affordability, making it a go-to destination for fragrance enthusiasts seeking genuine perfumes at discount rates. The platform focuses on providing a seamless shopping experience for individuals looking to purchase reputable scents at lower prices.
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