Lava Car Rental is a local car rental company based in Iceland, offering a range of vehicles for travelers looking to explore the country. The company operates primarily from Keflavik International Airport, providing convenient pick-up and drop-off services for customers. With a focus on customer satisfaction, Lava Car Rental maintains high ratings across multiple review platforms, reflecting its commitment to quality service.
The company caters to a diverse clientele, including tourists and business travelers, by offering wallet-friendly rental options with included insurance. Customers can benefit from features such as online check-in, free cancellation, and 24-hour availability. Lava Car Rental is dedicated to ensuring a smooth rental experience, making it a reliable choice for those seeking to drive through Iceland's scenic landscapes.
Lava Car Rental has a positive customer experience.
Lava Car Rental generally receives high praise for its efficient service and competitive pricing, with many customers appreciating the quick check-in and check-out processes. Reviewers frequently highlight the quality of the vehicles, noting that they are well-maintained and suitable for exploring Iceland.
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However, some customers express dissatisfaction with the responsiveness of the staff, particularly when issues arise, such as vehicle breakdowns or missing amenities like GPS and WiFi. Complaints also include long waits for shuttle services and concerns about vehicle condition at pick-up. Despite these criticisms, the overall sentiment remains positive, with many recommending Lava Car Rental for its value and service.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.6
1,000
100%
-1.2
● Low
4.6 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
3.5▼ 1.2
12-month avg
4.4
All-time
4.6
Category avg
4.0
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Aug 24
4.8
63
Sep 24
4.3
51
Oct 24
4.1
37
Nov 24
4.1
46
Dec 24
4.9
11
Jan 25
4.8
14
Feb 25
4.8
27
Mar 25
4.6
34
Apr 25
4.6
18
May 25
3.8
13
Jun 25
3.1
18
Jul 25
4.2
5
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 444 positive reviews
Customer service31%
136 mentions
Easy to use25%
112 mentions
Fast & efficient24%
106 mentions
Helpful support14%
63 mentions
“Lave priser, god service, ingen problemer”
On “Customer service” · Jul 12, 2025
Top complaintsof 49 negative reviews
Customer service33%
16 mentions
Payment issues14%
7 mentions
Returns10%
5 mentions
Charges6%
3 mentions
“Nous avons loué véhicule avec assurance tout risque”
On “Customer service” · Jul 11, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Car Rentals.
Overall rating and review count for this company and similar companies
Dacia Duster 4x4 in ottime condizioni, servizio al check - in e check - out rapido ed efficiente, prezzi dal mio punto di vista convenienti, considerando che ho acquistato l'assicurazione completa. Se... See more
Nous avons loué véhicule avec assurance tout risque. Suite à crevaison, impossible d'enlever la roue grippée. Plusieurs appels téléphone et mails à Lava Car, restés sans réponse. Nous avons été obligé... See more
We hired a Toyota RAV4 for our 9 days circular road trip and got a free upgrade to a Toyota Land Cruiser which was superb for 4 adults with large suitcases. This can can easily fit 6 large cases if re... See more
Our business hours vary by location and may change seasonally. Please contact your specific Lava Car Rental location directly or check our website for current operating hours. We recommend calling ahead to confirm availability, especially during holidays.
How can I make a reservation?
You can make a reservation through our website, by calling our customer service line, or by visiting one of our rental locations in person. We recommend booking in advance to ensure vehicle availability, especially during peak travel seasons.
What documents do I need to rent a car?
You'll need a valid driver's license, a major credit card in the renter's name, and you must meet our minimum age requirements. Some locations may require additional identification or documentation. International customers may need additional documents such as an International Driving Permit.
What is your cancellation policy?
Cancellation policies may vary depending on the type of reservation and rate selected. Many reservations can be cancelled without penalty up to a certain time before pickup. Please review the specific terms of your reservation or contact us directly for details about your booking.
All 12 questions →Show fewer questions
Do you offer one-way rentals?
One-way rentals may be available between select locations, though additional fees may apply. Availability depends on vehicle inventory and location logistics. Please contact us when making your reservation to inquire about one-way rental options for your specific travel needs.
What types of vehicles do you have available?
We offer a variety of vehicle types including economy cars, compact cars, mid-size sedans, SUVs, and other specialty vehicles. Vehicle availability varies by location and season. We recommend specifying your vehicle preference when making a reservation to ensure availability.
Is insurance included with my rental?
Basic coverage may be included, but coverage options vary by location and rental package. We offer additional insurance and protection plans for purchase. We recommend reviewing your personal auto insurance policy and credit card benefits to understand your existing coverage before declining or purchasing additional protection.
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Dacia Duster 4x4 in ottime condizioni, servizio al check - in e check - out rapido ed efficiente, prezzi dal mio punto di vista convenienti, considerando che ho acquistato l'assicurazione completa. Se dovessi ritornare in Islanda mi affiderò sicuramente a loro.
Nous avons loué véhicule avec assurance tout risque. Suite à crevaison, impossible d'enlever la roue grippée. Plusieurs appels téléphone et mails à Lava Car, restés sans réponse. Nous avons été obligé de faire intervenir assistance très chère.
Réponse de Lava Car le lendemain seulement! Il fallait lire les conditions générales!!! Déja le pneu était usé et en plus indémontable! Merci Lava Car, service détestable. Mieux vaut ne pas avoir de problèmes sur véhicule donc.
We hired a Toyota RAV4 for our 9 days circular road trip and got a free upgrade to a Toyota Land Cruiser which was superb for 4 adults with large suitcases. This can can easily fit 6 large cases if required. Lava’s check in and check out was speedy and their customer service via email is very responsive. The AdBlue was running low during our trip so they gave us clear instructions and refunded the cost of filling it up.
Had de auto een dag van tevoren geboekt. Airport shuttle ging heel makkelijk maar toen ik eraan kwam was de auto die ik had gehuurd helaas niet meer beschikbaar (in reparatie) echter hebben ze mij een grotere en duurdere auto voor de prijs van de kleinere gegeven . Heel blij mee ! De auto was een MG , met maar 81.000 km gelopen, van 2023 waarschijnlijk de nieuwste auto waar ik ooit mee heb gereden. Ik kan lava rentals echt aanbevelen. Vriendelijke mensen, leuke auto’s en geen borg nodig dit scheelt ook weer geld.
Nous avons loué une Suzuki Jimmy pendant 15 jours. Ce que l'on ne vous dit pas quand vous réservez le véhicule : il y a une grille entre l'avant et l'arrière de la voiture qui vous empêche de reculer le siège à fond! Si vous mesurez plus d'1,70 mètre la conduite sera très difficile ! Fuyez le modèle !
De plus sur le dépliant on vous dit que cette voiture est idéale sur les routes F mais qu'il ne faut pas traverser de gué! C'est difficile de trouver des pistes qui rentrent vraiment dans le pays sans gué. Mieux vaut le savoir!
A Keflavik International Airport, j'ai loué le véhicule Mitsubishi Eclipse Cross VDZ24 du 13 mai au 27 mai 2025.
- Personne à l'arrivée à l'aéroport et longue attente malgré mon appel téléphonique.
- Le plein de carburant n'est pas fait, le réservoir est à moitié.
- Le 22 mai, le pneu arrière gauche crève ; impossible de le réparer ou de le regonfler avec le matériel fourni avec la voiture, la fuite est trop importante.
Ne parlant pas anglais, j'ai demandé de l'aide à un Islandais pour gérer l'appel vers Lava Car.
Le garagiste, effaré par l'état des pneus a imposé à Lava Car le changement des 4 pneus.
Ci-joint les photos montrant l'état des pneus : les témoins d'usure étaient largement dépassés, à tel point que la carcasse métallique était en contact avec la chaussée.
Comment est il possible de louer un véhicule dans un tel état ?
A 90 km/h, compte tenu de l'infrastructure des routes, nous sortions de la route et faisions des tonneaux. Au mieux c'était direction l'hôpital avec des séquelles, au pire la mort.
Un tel agissement peut être qualifié de mise en danger de la vie d'autrui voir même de risque de mort par négligence.
Positive:
We were upgraded to a better car.
Clean and fresh car.
Quick responses to emails.
Negative:
Long wait in the rain for the shuttle.
Car not fully fueled at pick-up
No recomiendo esta empresa. Una vez pagas se desentienden de cualquier problema que pueda surgir durante el alquiler. Hemos tenido que ponerles una denuncia.
Simples - arrive, picked up, collect car, go to town….would still have been in the zoo if a queue at the “legacy” airport desks…….good price and nice people too
Versuchte Abzocke bei Abgabe. Bei Übergabe alle Macken dokumentieren !!!
Übergabe im Office ohne Begutachtung des Fahrzeugs. Lustlose Mitarbeiter !!! Wir hatten Gott sei Dank die Macken fotografiert und sogar ein Rundumvideo des Fahrzeugs gemacht. Der Hyundai Tucson den wir bekamen war in einem einigermaßen guten Zustand. Die Sommerreifen vorne waren nicht die Besten. Bei Rückgabe des Fahrzeugs wurden wir auf zwei Beschädigungen im Türbereich rechts und links aufmerksam gemacht. Da wir keine Vollversicherung abgeschlossen hatten versuchte man uns Diese aufs Auge zu drücken. Da wir aber alles auf Foto/Video vor der Abfahrt aufgenommen hatten hat man schnell eingelenkt und gesagt, dass die Schäden bereits registriert seien !!!! Kann den Autovermieter nicht empfehlen, da man uns versuchte Abzuzocken mit bereits vorhandenen Schäden und wegen der nicht gerade motivierten Mitarbeiter.
Easy checkin, easy check out no fuss.
We waited like 10 minutes before the shuttle arrived and 15 more minutes to get the car.
But apart from that everything was well arranged and car was also solid. We took duster
Most worst service.
Staff behaviour was third class , even don’t know how to talk with customer!!
They hv given car with so many damages and car was hybrid but their batteries were not serviced. They expected to clean the car from customer.
nos entregan 2 coches para 10 personas y a los dos dias nos para la policia para denunciarnos por llevar clavos en las ruedas. Al llamar al rentalcars nos dicen que nos volvamos 70 kms para cambiarlas porque hay que hacerlo asi. Mas de 3 horas para cambiar las ruedas a los dos coches 4 a uno y 2 a otro. y luego volver , casi 5 horas perdidas, al pedir la hoja de reclamaciones y contarnos una disculpa nos ofrecen descontarnos un dia de alquiler y o tener que rellenar el deposito de combustible . Aceptamos con los doas vehiculos. Pero ayer 7 de junio llegamos a las 20,00 a entregar los dos coches y sale antes de detener los vehiculos y abriendonos la puerte delantera derecha un trabajador moreno de piel que creo que se llama Prince hablandonos en un tono muy elevado diciendo que lleve a los pasajeros al aeropuerto y luego traiga el coche a la oficina a lo que me niego porque cojimos el coche en la oficina y lo dejamos en la oficina y sobre todo por las malas formas que lo hizo. Viene mi hija que habla ingles y este señor demostro toda su poca o ninguna educacion y abundancia de machismo hacia mi hija sin dejarla hablar y siempre con un tono muy elevado en su voz. Tardamos mas de una hora en entregar los dos vehiculos porque asi se vengo de nosotros, y hasta el ultimo momento en el aeropuerto demostro su mala educacion hacia mi hija, malos modales dando golpes alas puertas . Como cliente no creo que vuelva a alquilar sabiendo que puedo ver a este señor, ni yo ni ninguno de los 10 que estabamos. Un espectaculo que vieron otros 20 clientes que se encontraban en ese momento en la oficina.Siempre poniendo en duda la version que le dabamos con respecto al no repostaje del deposito y aunque le dijimos varias veces que llamara a sus compañeros del dia que nos ocurrio eso no queria hacerlo. Como se que esta valoracion la quitaran , la pondre en google y tripadvisor
I requested GPS and wifi for our rental. We had to go back and ask for the wifi as they didn't give it to us when we picked up the car. The GPS didn't work, we paid extra for a GPS that couldn't even get us back to the rental car location to drop off the car! The car made horrible noises and I was surprised it didn't break down during our trip. I would never use this company again.
Never again! Their off hours drop off is a lie. I was told to drop the car off at 4:15am and there would be someone to take me to the airport, which there wasn’t. Had to wait over 45 minutes until their office opened.
El alquiler del Toyota RAV4 fue bastante bien, desde la reserva a la devolución. El coche en perfecto estado y el proceso muy ágil. El bus desde y hacia el aeropuerto genial, no esperamos casi nada. No le doy las cinco estrellas porque el vehículo, no fue el mismo que me fue asignado con matrícula y todo, en el checkin online (me dieron el mismo modelo, pero no era Híbrido como el asignado inicialmente). Mejor no indicar el vehículo si no te lo van a entregar y evitamos desilusiones.
Aún así recomiendo contratar con Lavacar.
Yes, additional drivers can typically be added to your rental agreement. The additional driver must meet our driver requirements and present valid documentation. Additional fees may apply for each extra driver added to the rental agreement.
What is your fuel policy?
Most rentals operate on a full-to-full fuel policy, meaning you receive the car with a full tank and should return it full. Alternative fuel options may be available at some locations. Please confirm the fuel policy for your specific rental when picking up your vehicle.
How do I contact customer service?
You can reach our customer service team through our website's contact form, by phone, or by visiting any of our rental locations. Contact information is available on our website and rental agreements. Our customer service team can assist with reservations, modifications, and general inquiries.
What happens if I return the car late?
Late returns may result in additional charges, which could include extra daily rates or late fees. The specific charges depend on how late the return is and the terms of your rental agreement. We recommend contacting us as soon as possible if you anticipate a late return to discuss your options.
Do you have locations at airports?
We may have locations at select airports or nearby off-airport facilities. Airport locations and shuttle services vary by city and airport. Please check our website or contact us directly to find the most convenient pickup location for your travel needs.
About Lava Car Rental
Lava Car Rental is a local car rental company based in Iceland, offering a range of vehicles for travelers looking to explore the country. The company operates primarily from Keflavik International Airport, providing convenient pick-up and drop-off services for customers. With a focus on customer satisfaction, Lava Car Rental maintains high ratings across multiple review platforms, reflecting its commitment to quality service.
The company caters to a diverse clientele, including tourists and business travelers, by offering wallet-friendly rental options with included insurance. Customers can benefit from features such as online check-in, free cancellation, and 24-hour availability. Lava Car Rental is dedicated to ensuring a smooth rental experience, making it a reliable choice for those seeking to drive through Iceland's scenic landscapes.