Premier Inn is a well-established hotel chain operating within the travel and tourism sector, offering a variety of accommodations designed to meet the needs of travelers across the UK and internationally. The company provides comfortable and affordable hotel rooms, catering to both leisure and business guests. With a commitment to quality service, Premier Inn ensures that its facilities include essential amenities such as free Wi-Fi, on-site dining options, and family-friendly accommodations.
The target market for Premier Inn includes families, business professionals, and tourists seeking convenient and budget-friendly lodging options. By focusing on a wide range of locations, from city centers to airport accommodations, the company aims to provide a reliable resting place for diverse travel needs. Through its user-friendly website, www.premierinn.com, customers can easily browse available properties, check rates, and make reservations, enhancing the overall travel experience.
Premier Inn receives a mixed reception from customers, with a notable number of negative experiences overshadowing the positive ones. While some reviewers praise the cleanliness of the rooms and the friendliness of the staff, highlighting stays at locations like Tooting and Wigan, many others express dissatisfaction with various aspects of their visits.
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Common complaints include issues with room temperatures, such as freezing conditions upon arrival, and a lack of responsive customer service, particularly from guest relations. Additionally, several guests report problems with cleanliness, including bed bug incidents and unkempt outdoor areas. Despite a few positive mentions of good breakfasts and comfortable beds, the overall sentiment leans heavily towards disappointment. Many customers advise against staying at Premier Inn due to these recurring issues.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.4
60
100%
—
● Low
2.4 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 16 positive reviews
Helpful support25%
4 mentions
Friendly staff25%
4 mentions
Customer service25%
4 mentions
Prices & value19%
3 mentions
“Receptionist was lovely and very helpful”
On “Helpful support” · Jan 26, 2026
Top complaintsof 37 negative reviews
Customer service32%
12 mentions
Payment issues27%
10 mentions
Refund14%
5 mentions
Response time11%
4 mentions
“I’m staying tonight in your hotel in Abergele, get to the room no heat at all, it’s 3”
On “Customer service” · Jan 26, 2026
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Travel & Tourism.
Overall rating and review count for this company and similar companies
Stayed at Tooting Premier Inn last night and all I can say is 'top notch' and thank you. Receptionist was lovely and very helpful. Room was clean and tidy. Bed was just heaven and so were the pillows! I never heard a single noise in the night, no banging doors, no shouting, no TVs blaring and absolutely no street noises. Only stayed one night but it was a perfect stay. 👏
Barnsley premier inn is in the centre of Barnsley and when we arrived with was greeted with a smile and very welcoming the staff tried there very hardest to look after us and the rooms was clean and spacious we all got a good night sleep and the dinner and breakfast was lovely, delicious and the food was hot and the staff went above and beyond to help us and they has a laugh and a chat with us they couldn't have done more we felt like we was at home ,I would definitely recommend this hotel and we will definitely be going back the 3rd time and the price of £45 a room and dinner ,breakfast for £26.99 was well worth it .
See you again soon I take my hat of to the staff
Stayed at the Premier Inn in Wigan Central
As ever room good Bed great but the best was the breakfast & staff
Breakfast cooked from order it was Hot & exceptionally tasty & the Chef & server couldn’t have been anymore helpful they are a credit to this PI
Thank you room 101 X
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Premier Inn South Mimms.
Room was clean and comfortable, staff very friendly and food was of a good standard. Would happily, and will quite likely, stay here again.
Stayed at the Wellington Street Leeds Premier Inn and have to say it was a beautiful experience, my partner broke her hip and using wheelchair so lifts where a plus.
Hotel is very, very clean and welcoming, love the reception layout especially the restaurant being built next door.
All the staff where great, even short staffed the young lady looking after customers was great at breakfast and waz who booked us in is an amazing staff member who knows how to make you feel at home.
Room we had was beautiful, very spacious and well laid out..
Beds so comfortable too.... Best sleep in ages..
I highly recommend this Premier Inn and will deffo stay there again.
Love the fact the town center is only 15 min walk so lots of shops to visit..
We'll done premier Inn, was a superb stay, well above my expectations
Recent issue ( my fault) regarding a booking I made ( wrong dates) whikstcdealingvwith a very recent family bereavement.
Initially response from call centre handler was disappointing to say the least, however follow up by P/I via Facebook was superb and very generous in the circumstances,very grateful.
We always look for a Premier Inn whenever we need to stay in a hotel, as they’re consistently reliable. The rooms are always clean and comfortable, the beds are big, and the mattresses are genuinely comfy, which means we always get a great night’s sleep.
We recently stayed at the Tamworth Premier Inn and, as always, it was excellent. We’ve stayed at many Premier Inns in different locations over the years and are always happy with the experience. Great value for money and a dependable choice every time.
We had a meal in the leicester forest east branch, food was nice as expected for pub grub but the service from Julie and Kashia was what made the experience,
very warm and friendly nothing was too much trouble for them and seeing them interact with the little girl who was leaving as we got there was lovely to see and made the parents very happy. Service was quick as well.
Very welcoming and accommodating, lovely staff especially the gentleman on reception when we arrived last minute. Also Amanda in the restaurant. Thank you
Stayed at the Barking hotel for one night last week. The manager was really helpful, friendly staff, clean room, comfy bed, and a tasty breakfast the following morning. Thank you.
Stay here alot with me working away in Scotland, mega thankyou to Nicole and Rachel for helping me with a wound after being bitten by a dog whilst working
The Premier Inn - excellent service and experience
The Premier Inn in London Suffolk Street by the Tate Gallery was excellent. Although it’s a self service check-in, the staff were on hand and attentive, providing an excellent welcome. The room was outstanding, the bed, pillows and size of room perfect.
In terms of staff, the manager Chris and general support offered by Adrian was exemplary. The perfect customer service and the breakfast excellent. I stayed with three other families who were impressed with the service. Thank you for making our stay such a wonderful experience. I would come back any time.
Premier Inn is a well-established hotel chain operating within the travel and tourism sector, offering a variety of accommodations designed to meet the needs of travelers across the UK and internationally. The company provides comfortable and affordable hotel rooms, catering to both leisure and business guests. With a commitment to quality service, Premier Inn ensures that its facilities include essential amenities such as free Wi-Fi, on-site dining options, and family-friendly accommodations.
The target market for Premier Inn includes families, business professionals, and tourists seeking convenient and budget-friendly lodging options. By focusing on a wide range of locations, from city centers to airport accommodations, the company aims to provide a reliable resting place for diverse travel needs. Through its user-friendly website, www.premierinn.com, customers can easily browse available properties, check rates, and make reservations, enhancing the overall travel experience.