Over the moon with quote
Over the moon with quote. Half the price as last years insurer with an added courtesy car option also.. thumbs up

First Alternative is a UK-based insurance provider specializing in comprehensive car insurance solutions. The company, part of the esure Group, offers policies that are designed to meet the diverse needs of policyholders across the country. Their car insurance products include a variety of benefits such as a 24/7 accident helpline, windscreen cover, and in-car entertainment cover, allowing customers to tailor their coverage to fit their individual requirements. Targeting individuals and families seeking reliable car insurance, First Alternative emphasizes customer-centric service and support, particularly during challenging economic times. With a commitment to maintaining high customer satisfaction, the company aims to provide peace of mind through its 5 Star rated insurance coverage. For more information about their offerings, customers can visit their website at www.firstalternative.com.
First Alternative receives overwhelmingly positive feedback, with many reviewers praising the ease of use and competitive pricing. Customers highlight the straightforward website navigation and quick setup process, often noting that they found excellent value for their coverage.
Many express satisfaction with the service, describing their experiences as stress-free and recommending the company to others. However, a small number of reviews mention negative experiences, with some consumers reporting issues that resulted in financial loss and expressing frustration over their situations. Despite these isolated complaints, the majority of feedback reflects a strong sentiment towards First Alternative's affordability and customer service. Overall, the sentiment is highly positive, showcasing a company that excels in providing value and ease for its clients.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 60 | 100% | — | ● Medium |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Easy to navigate the website and set up policy”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · AI & Machine Learning.
| Company | Overall | Legit | Value | Trend | Reviews |
|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | — | 60 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | — | 10 | |
| 5.0 out of 5 (good) | 100 out of 100 | — | — | 10 |
Bottom line: First Alternative is #3 of 3 on overall rating in this group.
60 reviews of First Alternative. Filter by what matters to you.
8 months ago
Over the moon with quote. Half the price as last years insurer with an added courtesy car option also.. thumbs up
8 months ago
Terrible experience has cost me money
8 months ago
Easy to navigate the website and set up policy. Documents were available straightaway
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Over the moon with quote. Half the price as last years insurer with an added courtesy car option also.. thumbs up
Terrible experience has cost me money
GREAT PRICE
Easy to navigate the website and set up policy. Documents were available straightaway
Super easy to switch over and a great price.
I’m really happy with First Alternative. They accepted my application quickly and the whole process was stress-free. The service has been excellent so far and I’m glad I chose them. 5 stars!
Very easy process, good value for cover provided and hassle free.
No problem with quote best value went through no problems
Just easy really fast
It was simple to make an order, all went well, and price dropped
Very easy website to navigate and clear and concise cover details, and very competitive premiums
Excellent price
Please leave feedback. Please please.
The website is easy to access, prices are affordable.
Everything went well no hassle
Ease of use, everything clearly spelled out and ability to choose options.
Easy to scroll through! And self explanatory! Found my expedience very satisfactory!!
Good company and I recommend everyone to use the insurance service.
First Alternative is a UK-based insurance provider specializing in comprehensive car insurance solutions. The company, part of the esure Group, offers policies that are designed to meet the diverse needs of policyholders across the country. Their car insurance products include a variety of benefits such as a 24/7 accident helpline, windscreen cover, and in-car entertainment cover, allowing customers to tailor their coverage to fit their individual requirements. Targeting individuals and families seeking reliable car insurance, First Alternative emphasizes customer-centric service and support, particularly during challenging economic times. With a commitment to maintaining high customer satisfaction, the company aims to provide peace of mind through its 5 Star rated insurance coverage. For more information about their offerings, customers can visit their website at www.firstalternative.com.
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