Price
Price, and very easy to add driver details onto site.

First Alternative is a UK-based insurance provider specializing in comprehensive car insurance solutions. The company, part of the esure Group, offers policies that are designed to meet the diverse needs of policyholders across the country. Their car insurance products include a variety of benefits such as a 24/7 accident helpline, windscreen cover, and in-car entertainment cover, allowing customers to tailor their coverage to fit their individual requirements. Targeting individuals and families seeking reliable car insurance, First Alternative emphasizes customer-centric service and support, particularly during challenging economic times. With a commitment to maintaining high customer satisfaction, the company aims to provide peace of mind through its 5 Star rated insurance coverage. For more information about their offerings, customers can visit their website at www.firstalternative.com.
First Alternative receives overwhelmingly positive feedback, with many reviewers praising the ease of use and competitive pricing. Customers highlight the straightforward website navigation and quick setup process, often noting that they found excellent value for their coverage.
Many express satisfaction with the service, describing their experiences as stress-free and recommending the company to others. However, a small number of reviews mention negative experiences, with some consumers reporting issues that resulted in financial loss and expressing frustration over their situations. Despite these isolated complaints, the majority of feedback reflects a strong sentiment towards First Alternative's affordability and customer service. Overall, the sentiment is highly positive, showcasing a company that excels in providing value and ease for its clients.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 60 | 100% | — | ● Medium |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Easy to navigate the website and set up policy”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · AI & Machine Learning.
| Company | Overall | Legit | Value | Trend | Reviews |
|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | — | 60 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | — | 10 | |
| 5.0 out of 5 (good) | 100 out of 100 | — | — | 10 |
Bottom line: First Alternative is #3 of 3 on overall rating in this group.
60 reviews of First Alternative. Filter by what matters to you.
Price, and very easy to add driver details onto site.
Very good , quick efficient service.
Very easy to set up my new car insurance with you guys….thank you. Just one thing….I made an error when entering my email address and the only way of rectifying this was to speak to someone……please can you make it easier and quicker to get through to an actual person on your customer services helpline.
Communication from staff dealt with speed any enquiry I had and website is good
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Simple process
This review is based on my experience of getting cover, which was fast & very easy to do. The cost of cover was also very competitive. I hope not to have to make a claim, but if I do, I’m hopeful that this good, initial experience will be just as good
After checking other insurance websites found this to be the most appropriate for my needs so far so good
I am very satisfied with first alternative forms self explanatory easy to fill good price
the price was the main attraction . but after the experience of applying that i found at first a little confusing. but after taking it slowly it was so easy , finding it a bit confusing was really down to my age of 87years .
It was easy to navigate and adjust as you go along
I got a quote , two price comparison websites got in touch as my insurance is due for renewal….. I applied my details you came up with£60 cheaper I accepted and somehow your charging me the original higher amount even though I accepted the cheaper quote !! Not happy and unless resolved will be taking this further
Application simple and straightforward to complete.
Not too complex to complete the forms and got a policy there and then, no messing about and easy to understand.
Very easy to do as I am not very good doing anything online
Very good price when i did a comparison on a search for car insurances, These came up the best with everything i needed extra, Highly recommended
It was a very simple online process.
First Alternative is a UK-based insurance provider specializing in comprehensive car insurance solutions. The company, part of the esure Group, offers policies that are designed to meet the diverse needs of policyholders across the country. Their car insurance products include a variety of benefits such as a 24/7 accident helpline, windscreen cover, and in-car entertainment cover, allowing customers to tailor their coverage to fit their individual requirements. Targeting individuals and families seeking reliable car insurance, First Alternative emphasizes customer-centric service and support, particularly during challenging economic times. With a commitment to maintaining high customer satisfaction, the company aims to provide peace of mind through its 5 Star rated insurance coverage. For more information about their offerings, customers can visit their website at www.firstalternative.com.
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