Toluna is a global leader in online survey and market research services, providing a platform for consumers to share their opinions on various products and services. The company operates Toluna Influencers, a community that invites users to participate in surveys, enabling them to voice their perspectives while earning rewards for their contributions. This interactive platform connects brands with valuable consumer insights, facilitating informed decision-making. Targeting a diverse audience, Toluna's users include individuals seeking to engage with brands and companies looking to understand consumer preferences. By leveraging technology and data analytics, Toluna helps businesses gather actionable feedback that drives product development and marketing strategies. With a commitment to fostering genuine interactions between brands and consumers, Toluna continues to influence market trends and enhance customer experiences.
Toluna receives a generally positive reception from users, with many praising the platform for its ease of use and engaging surveys. Reviewers appreciate the opportunity to participate in various surveys and challenges, often highlighting the clarity of questions and instructions.
The platform is described as clean and user-friendly, making it accessible for many. However, some consumers express frustration over the frequent unavailability of short surveys, leading to missed opportunities and lost points. Others mention delays in receiving eGift cards, which can take up to 90 days. Despite these complaints, the overall sentiment remains favorable, with many users enjoying their experience and finding value in the platform. Overall, Toluna is viewed positively, though there are areas for improvement.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 60 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Sep 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 25 | 3.8 | 41 |
| Sep 25 | 4.3 | 19 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Easy-to-use platform”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Events & Entertainment.
| Company | Overall | Legit | Website & app | Trend | Reviews |
|---|---|---|---|---|---|
 | 4.0 out of 5 (good) | 100 out of 100 | 4.0 out of 5 (good) | — | 60 |
| 4.5 out of 5 (good) | 50 out of 100 | — | — | 20,156 | |
| 4.5 out of 5 (good) | 67 out of 100 | — | — | 5,849 | |
| 1.2 out of 5 (poor) | 100 out of 100 | 1.1 out of 5 (poor) | — | 1,002 | |
| 4.5 out of 5 (good) | 100 out of 100 | 4.1 out of 5 (good) | — | 999 |
Bottom line: Toluna is #4 of 5 on overall rating in this group.
60 reviews of Toluna. Filter by what matters to you.
More often than not, when short surveys come up and I'm waiting to start them, I get an apology saying there aren't any available at that time. Frustrating because I was already short of time anyway and had hoped to complete a short survey.
siempre cierra las encuestas y pierdo los puntos, muy mala esa pagina
Muy pocas encuestas disponibles
Dar céntimos por estudios de m día hora no parece muy positivo
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Toluna is a global leader in online survey and market research services, providing a platform for consumers to share their opinions on various products and services. The company operates Toluna Influencers, a community that invites users to participate in surveys, enabling them to voice their perspectives while earning rewards for their contributions. This interactive platform connects brands with valuable consumer insights, facilitating informed decision-making. Targeting a diverse audience, Toluna's users include individuals seeking to engage with brands and companies looking to understand consumer preferences. By leveraging technology and data analytics, Toluna helps businesses gather actionable feedback that drives product development and marketing strategies. With a commitment to fostering genuine interactions between brands and consumers, Toluna continues to influence market trends and enhance customer experiences.
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