Ayu Cosmetics is an Irish-owned company specializing in vegan cosmetics and skincare products. The brand offers a diverse range of beauty essentials, including foundations, concealers, eye shadow palettes, and skincare treatments designed to promote radiant and healthy skin. Their products are crafted with a focus on natural ingredients, catering to consumers who prioritize clean beauty and ethical sourcing. The target market for Ayu Cosmetics includes environmentally conscious individuals seeking high-quality makeup and skincare solutions. With a strong emphasis on customer satisfaction, the company has garnered positive reviews, reflecting its commitment to delivering effective and luxurious beauty products. Customers can explore Ayu's offerings through their website, ayucosmetics.com, where they can also take advantage of promotions such as free shipping on orders over €40 in Ireland and the UK.
Ayu Cosmetics receives overwhelmingly positive feedback from customers, highlighting the fantastic quality of their products and exceptional service. Reviewers frequently praise the timely delivery, noting that orders often arrive faster than expected, which enhances the overall shopping experience.
Many consumers express satisfaction with specific items like the Perfect Skin Foundation and various makeup products, emphasizing their creamy consistency and effective performance. The website is described as user-friendly, making the ordering process seamless. However, a few critical comments mention issues with order fulfillment and hours of operation, suggesting that there may be occasional delays. Despite these minor concerns, the majority of reviews reflect a strong appreciation for Ayu's offerings and customer care.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.8 | 60 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2026.
| Month | Average | Reviews |
|---|---|---|
| May 26 | 4.8 | 48 |
| Jun 26 | 4.7 | 12 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Super fast delivery, cutomer service and product”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beauty & Well-being.
| Company | Overall | Legit | Service | Delivery | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.8 out of 5 (good) | 4.8 out of 5 (good) | — | 60 | |
| 4.8 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | — | — | −2% | 1,000 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 4.8 out of 5 (good) | +1% | 381 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.1 out of 5 (good) | — | — | — | 145 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 4.7 out of 5 (good) | — | 145 |
Bottom line: Ayu Cosmetics is #4 of 5 on overall rating in this group.
60 reviews of Ayu Cosmetics. Filter by what matters to you.
Never received first order even after I paid Fed X duty . Got another email from fedx asking for another $17.70 usd. I emailed them back about never receiving first order with no response. They will not deliver replacement order without this payment! Help!!!
Shit customer service until I put up a post on Facebook shouldn’t have to do that to get attention Thanks for reply ye should really change the writing on your automated message to please allow yo to 48 hours as it states in black and white writing please allow up to 24 hours not allow 24 hours but up to 24 hours
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Ayu Cosmetics is an Irish-owned company specializing in vegan cosmetics and skincare products. The brand offers a diverse range of beauty essentials, including foundations, concealers, eye shadow palettes, and skincare treatments designed to promote radiant and healthy skin. Their products are crafted with a focus on natural ingredients, catering to consumers who prioritize clean beauty and ethical sourcing. The target market for Ayu Cosmetics includes environmentally conscious individuals seeking high-quality makeup and skincare solutions. With a strong emphasis on customer satisfaction, the company has garnered positive reviews, reflecting its commitment to delivering effective and luxurious beauty products. Customers can explore Ayu's offerings through their website, ayucosmetics.com, where they can also take advantage of promotions such as free shipping on orders over €40 in Ireland and the UK.
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