I love every product from AYU
I love every product from AYU
Ayu Cosmetics is an Irish-owned company specializing in vegan cosmetics and skincare products. The brand offers a diverse range of beauty essentials, including foundations, concealers, eye shadow palettes, and skincare treatments designed to promote radiant and healthy skin. Their products are crafted with a focus on natural ingredients, catering to consumers who prioritize clean beauty and ethical sourcing. The target market for Ayu Cosmetics includes environmentally conscious individuals seeking high-quality makeup and skincare solutions. With a strong emphasis on customer satisfaction, the company has garnered positive reviews, reflecting its commitment to delivering effective and luxurious beauty products. Customers can explore Ayu's offerings through their website, ayucosmetics.com, where they can also take advantage of promotions such as free shipping on orders over €40 in Ireland and the UK.
Ayu Cosmetics receives overwhelmingly positive feedback from customers, highlighting the fantastic quality of their products and exceptional service. Reviewers frequently praise the timely delivery, noting that orders often arrive faster than expected, which enhances the overall shopping experience.
Many consumers express satisfaction with specific items like the Perfect Skin Foundation and various makeup products, emphasizing their creamy consistency and effective performance. The website is described as user-friendly, making the ordering process seamless. However, a few critical comments mention issues with order fulfillment and hours of operation, suggesting that there may be occasional delays. Despite these minor concerns, the majority of reviews reflect a strong appreciation for Ayu's offerings and customer care.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.8 | 60 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2026.
| Month | Average | Reviews |
|---|---|---|
| May 26 | 4.8 | 48 |
| Jun 26 | 4.7 | 12 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Super fast delivery, cutomer service and product”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beauty & Well-being.
| Company | Overall | Legit | Service | Delivery | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.8 out of 5 (good) | 4.8 out of 5 (good) | — | 60 | |
| 4.8 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | — | — | −2% | 1,000 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 4.8 out of 5 (good) | +1% | 381 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.1 out of 5 (good) | — | — | — | 145 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 4.7 out of 5 (good) | — | 145 |
Bottom line: Ayu Cosmetics is #4 of 5 on overall rating in this group.
60 reviews of Ayu Cosmetics. Filter by what matters to you.
I love every product from AYU
I bought the Ayu Perfect Skin foundation in Shade 2. A lovely creamy consistency and went on smoothly. Felt good on my skin and was the perfect shade for me and lasted all day. Would buy this product again.
timely delivery, sometimes a nice surprise and reliable
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Very easy website to use and excellent products
Very quick delivery and products on the spot❤️
Always have a 5Star review for AYU..FROM MAKE UP PRODUCTS,SKIN,TAN,BRUSHES,QUALITY AND ABSOLUTELY FANTASTIC CUSTOMER SERVICE..2ND TO NONE CONSISTENTLY 😀 💚💚🇮🇪🇮🇪🇮🇪
I am very happy I have found an under eye concealer after seeing it advertised that is a great price for the quality of product, colourmatch, application, effect is perfect and I am happy with the powder too, was given some great discounts, would like more products to try so definitely ordering again and glad I found this website.
Love the foundation brush. Quick delivery too.
Covers mh fine lines & wrinkles around my eyes Im very happy with Ayu
I have been using ayu glow a long time .. Its my favourite tan . I use the mousse , liquid and instant . It never streaks and fades nicely . Wouldnt dream of changing !! I order on line and have it within 2 to 3 days . Also the reward points are great .
Great quick service.
Great products at a reasonable price. The concealers are lovely. Brushes and lipglosses highly recommend. Also got a birthday bonus free lip balm with this order. Nice touch. Watch the videos. Lovely company.
User friendly Arrived within a couple of days Exactly as ordered Reasonably priced
The best part is the quality of the products and I also love the fact that the delivery is super fast. You guys are great!
Product was delivered in a few days and the colour of the foundation was perfect
Consistenty reliable efficient and lovely to deal with
I made an error with what I ordered and they replaced it no problem. Excellent customer service.
Ayu Cosmetics is an Irish-owned company specializing in vegan cosmetics and skincare products. The brand offers a diverse range of beauty essentials, including foundations, concealers, eye shadow palettes, and skincare treatments designed to promote radiant and healthy skin. Their products are crafted with a focus on natural ingredients, catering to consumers who prioritize clean beauty and ethical sourcing. The target market for Ayu Cosmetics includes environmentally conscious individuals seeking high-quality makeup and skincare solutions. With a strong emphasis on customer satisfaction, the company has garnered positive reviews, reflecting its commitment to delivering effective and luxurious beauty products. Customers can explore Ayu's offerings through their website, ayucosmetics.com, where they can also take advantage of promotions such as free shipping on orders over €40 in Ireland and the UK.
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