Ipsos is a global market research and consulting company that provides data collection, analysis, and insights services to businesses and organizations. The company conducts public opinion polls, customer satisfaction surveys, and market studies across various industries to help clients make informed decisions. Ipsos operates internationally and offers research solutions including consumer behavior analysis, brand tracking, and social research services.
Reviewers generally appreciate Ipsos for its strong research capabilities and knowledgeable team, often highlighting the company's ability to deliver valuable insights across various projects. Many customers express satisfaction with the thoroughness and professionalism of the research, noting that Ipsos provides actionable recommendations that significantly inform their business strategies.
However, some consumers voice concerns regarding response rates, indicating that lower-than-expected participation can limit the statistical significance of findings. Additionally, there are mentions of communication issues and timeline management, with some projects experiencing delays and confusion. Despite these criticisms, the overall sentiment remains positive, reflecting a solid reputation in the market research industry.
Summary generated with AI from recent reviews
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Consulting.
| Company | Overall | Legit | Trend | Reviews |
|---|---|---|---|---|
 | — | 67 out of 100 | — | 0 |
| 2.1 out of 5 (poor) | 100 out of 100 | −29% | 185 | |
| 1.8 out of 5 (poor) | 67 out of 100 | −9% | 99 | |
| 4.2 out of 5 (good) | 100 out of 100 | — | 85 | |
| 4.7 out of 5 (good) | 100 out of 100 | +1% | 85 |
12 reviews of Ipsos. Filter by what matters to you.
7 months ago
Worked with Ipsos for a consumer behavior study and was impressed with the depth of their analysis. The team was professional and delivered actionable insights that really helped shape our product lau... See more
7 months ago
Great partnership from start to finish. The team was knowledgeable about our sector and asked the right questions upfront. Methodology was sound and results helped inform several key business decision... See more
7 months ago
Consistently good work over multiple projects. They understand our business needs well now.
7 months ago
The research methodology was thorough and the final report was comprehensive. However, the cost was significantly higher than other providers we considered. The project manager was responsive througho... See more
Quick answers to the questions people ask most.
Ipsos is a global market research company that provides market research, consumer insights, opinion polling, and data analytics services. They help businesses and organizations understand consumer behavior, market trends, and public opinion through surveys, focus groups, and advanced analytics.
You can contact Ipsos through their official website at ipsos.com, where you'll find local office contact information for your region. They have offices worldwide and provide dedicated contact details for different service areas and geographic locations.
Ipsos serves clients across various industries including healthcare, automotive, technology, retail, financial services, media, and government sectors. They tailor their research methodologies to meet the specific needs and challenges of each industry.
Project timelines vary depending on the scope, methodology, and complexity of the research. Simple surveys may take a few weeks, while comprehensive multi-phase studies can take several months to complete.
Yes, Ipsos offers both qualitative research methods (such as focus groups, in-depth interviews, and ethnographic studies) and quantitative research (including surveys, polls, and statistical analysis). They often combine both approaches for comprehensive insights.
Ipsos maintains strict data privacy and confidentiality standards, complying with international regulations like GDPR. All client data and research findings are kept confidential and secure, with access limited to authorized personnel only.
Yes, Ipsos operates in over 90 countries worldwide and specializes in multi-country research studies. They can coordinate global research projects while accounting for local cultural differences and market conditions.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Worked with Ipsos for a consumer behavior study and was impressed with the depth of their analysis. The team was professional and delivered actionable insights that really helped shape our product launch strategy. Data quality was excellent and the reporting was clear and well-structured.
Great partnership from start to finish. The team was knowledgeable about our sector and asked the right questions upfront. Methodology was sound and results helped inform several key business decisions. Highly recommend for B2B research needs.
Consistently good work over multiple projects. They understand our business needs well now.
The research methodology was thorough and the final report was comprehensive. However, the cost was significantly higher than other providers we considered. The project manager was responsive throughout the process, which was appreciated. Results were valuable but not sure if worth the premium price point.
Good experience overall. Delivered what was promised on time.
Standard market research services. Got the job done but didn't feel like we received anything particularly innovative or insightful beyond basic data analysis.
The quality of research was good and insights were useful, but the project ran about two weeks behind schedule. Communication could have been better during the delay period. Final deliverables met expectations though.
Ipsos helped us understand our customer base much better through their satisfaction survey. The statistical analysis was top-notch and the recommendations were practical. Really helped us identify key areas for improvement in our service delivery.
Fantastic work on our brand positioning research. The team really understood our industry and provided insights that went beyond just data collection. Presentation to our executive team was polished and professional. Would definitely use again.
Needed research across multiple countries and Ipsos delivered seamlessly. Consistent methodology across all markets and the comparative analysis was exactly what we needed for our international expansion planning. Project coordination was excellent despite the complexity.
While the survey design was professional, the response rates were lower than expected and promised. This limited the statistical significance of some findings. The team did provide additional analysis to compensate, but overall felt we didn't get full value for the investment.
The research quality was solid and we got valuable insights about our target market. However, there were some communication gaps during the project that caused confusion about deliverables. The account manager eventually sorted things out but it was frustrating initially.
Ipsos combines global reach with local expertise, advanced technology platforms, and specialized industry knowledge. They're known for their rigorous methodology, innovative research techniques, and ability to deliver actionable insights across diverse markets.
Ipsos follows strict quality control procedures including methodology validation, data verification, and peer review processes. They are members of professional research organizations and adhere to industry standards and ethical guidelines.
While Ipsos primarily works with medium to large enterprises and organizations, they may consider smaller projects depending on the scope and requirements. It's best to contact them directly to discuss your specific research needs and budget.
Ipsos is a global market research and consulting company that provides data collection, analysis, and insights services to businesses and organizations. The company conducts public opinion polls, customer satisfaction surveys, and market studies across various industries to help clients make informed decisions. Ipsos operates internationally and offers research solutions including consumer behavior analysis, brand tracking, and social research services.
