Kantar is a global data, insights, and consulting company that provides market research and analytics services to businesses and organizations. The company offers solutions including consumer behavior analysis, brand tracking, media measurement, and strategic consulting to help clients make data-driven decisions. Kantar serves various industries through its research capabilities and insights platforms.
Reviewers generally appreciate Kantar's strong analytical capabilities and the exceptional insights provided by their consumer insights team, which have proven transformative for many brands. The comprehensive brand tracking services and the professional presentation of research findings are frequently highlighted as major strengths.
However, some customers express disappointment regarding the turnaround time, noting that projects often take longer than expected and can exceed budget constraints. While the quality of research is acknowledged as solid, a few reviewers feel that the methodologies used are somewhat standard and the recommendations can be predictable. Overall, Kantar is seen as a reliable partner in market research, though there are areas for improvement in communication and project timelines.
Summary generated with AI from recent reviews
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Consulting.
| Company | Overall | Legit | Trend | Reviews |
|---|---|---|---|---|
| — | 67 out of 100 | — | 0 | |
| 2.1 out of 5 (poor) | 100 out of 100 | −29% | 185 | |
| 1.8 out of 5 (poor) | 67 out of 100 | −9% | 99 | |
| 4.2 out of 5 (good) | 100 out of 100 | — | 85 | |
| 4.7 out of 5 (good) | 100 out of 100 | +1% | 85 |
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Quick answers to the questions people ask most.
Kantar is a global data, insights, and consulting company that specializes in market research, brand tracking, consumer behavior analysis, and media measurement. We help businesses understand their customers, optimize their marketing strategies, and make data-driven decisions across various industries.
You can reach Kantar through our official website's contact form, call our main office numbers listed on our website, or email us directly. We have offices worldwide, so contact information varies by region and specific service needs.
Kantar serves clients across multiple industries including retail, FMCG, automotive, technology, healthcare, financial services, and media & entertainment. Our research methodologies and insights are tailored to meet the specific needs of each industry sector.
Project timelines vary depending on the scope, methodology, and complexity of the research. Simple surveys may take 2-4 weeks, while comprehensive brand tracking or custom research projects can take several months to complete.
Yes, Kantar operates in over 90 markets worldwide with local teams and global coordination capabilities. We can conduct research across multiple countries and regions while ensuring cultural relevance and methodological consistency.
Kantar maintains strict data privacy and confidentiality standards, complying with GDPR, CCPA, and other relevant regulations. All client data and research findings are kept confidential and secure, with access limited to authorized personnel only.
Yes, Kantar offers comprehensive research solutions including both quantitative methods (surveys, data analytics) and qualitative approaches (focus groups, in-depth interviews, ethnographic studies). We often combine both methodologies for deeper insights.
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Kantar combines deep industry expertise, advanced analytics capabilities, and global scale with proprietary tools and methodologies. Our focus on actionable insights and long-term client partnerships helps businesses translate research into measurable business outcomes.
Kantar offers both one-time research projects and ongoing consulting relationships. Many clients work with us on retainer for continuous brand tracking, market monitoring, or strategic consulting to support long-term business objectives.
Kantar is a global data, insights, and consulting company that provides market research and analytics services to businesses and organizations. The company offers solutions including consumer behavior analysis, brand tracking, media measurement, and strategic consulting to help clients make data-driven decisions. Kantar serves various industries through its research capabilities and insights platforms.
