Redken is a professional haircare brand that specializes in innovative products and services designed for the salon industry. Founded in 1960, the company offers a wide range of haircare solutions, including shampoos, conditioners, styling products, and treatments, catering to various hair types and needs. Redken is well-known for its commitment to science-backed formulations that enhance hair health and styling versatility. The primary customers of Redken include professional hairstylists, salon owners, and consumers seeking high-quality haircare products. By providing educational resources and support for stylists, Redken aims to empower professionals in delivering top-notch hair services. The company’s extensive product line is designed to meet the demands of both salon professionals and consumers, ensuring that users achieve optimal results while caring for their hair.
Redken receives a mixed response from consumers, with many praising specific products while expressing frustration with customer service and return policies. Reviewers highlight the effectiveness of products like the All Soft shampoo and Redken for Blondes, noting significant improvements in hair texture and manageability.
However, a substantial number of customers report negative experiences, particularly with the website's usability and the difficulty in obtaining assistance from customer service. Complaints about being charged for return shipping and poor communication further tarnish the brand's reputation. Despite some positive transformations attributed to their products, the overall sentiment leans heavily towards dissatisfaction due to service issues.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.2 | 22 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Oct 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 5.0 | 2 |
| Dec 24 | — | 0 |
| Jan 25 | 1.0 | 2 |
| Feb 25 | — | 0 |
| Mar 25 | 5.0 | 2 |
| Apr 25 | 1.0 | 2 |
| May 25 | — | 0 |
| Jun 25 | — | 0 |
| Jul 25 | — | 0 |
| Aug 25 | — | 0 |
| Sep 25 | 2.3 | 3 |
| Oct 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 22 most recent reviews.
“So I contact customer service, who is absolutely no help whatsoever go back to my car and it’s empty again I gave up”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Cosmetics & Makeup.
| Company | Overall | Legit | Quality | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.2 out of 5 (poor) | 100 out of 100 | 2.5 out of 5 (poor) | 1.0 out of 5 (poor) | 1.0 out of 5 (poor) | — | 22 |
| 4.8 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 88 | |
| 4.9 out of 5 (good) | 100 out of 100 | — | — | — | +3% | 87 | |
| 4.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 85 | |
| 4.8 out of 5 (good) | 100 out of 100 | — | 5.0 out of 5 (good) | — | −2% | 1,000 |
Bottom line: Redken is #5 of 5 on overall rating in this group. On service, Difesa Debitori Spa scores higher (5.0 vs 1.0).
22 reviews of Redken. Filter by what matters to you.
Over a year ago
I placed an order with Redken on 10/18. I tried to live chat right after placing my order to cancel it and live chat was not working. I sent an email about canceling my order. Said I would receive a r... See more
Over a year ago
I tried to make a purchase on the Redken website jumping through all the pop-up boxes that you can’t close so I’m trying to pinch it open to see in between the boxes trying to find my product. Once I... See more
Over a year ago
Redkin one United has transformed my hair. Amazing results. It has transformed my dry brittle highlighted hair and it now looks in good condition, also much easier to blow dry. Please do not disconti... See more
Over a year ago
I purchased the Redken Extreme conditioner and the Extreme Bleach Recovery shampoo and used it for 10 weeks, washing my hair at least three x week. It did nothing for my hair. It’s WAY overpriced an... See more
Quick answers to the questions people ask most.
Redken is a professional hair care brand that develops and manufactures salon-quality hair products. They offer a wide range of shampoos, conditioners, treatments, and styling products designed for various hair types and concerns.
Redken products are available through authorized salons, professional beauty supply stores, and select online retailers. You can use their salon locator on the official website to find authorized retailers near you.
While Redken is a professional brand primarily sold through salons, many of their products are designed for at-home use by consumers. Professional stylists can recommend the best products for your specific hair needs.
Redken provides professional hair treatments and services through their network of certified salons and stylists. These services include color treatments, chemical services, and specialized hair care treatments using Redken products.
You can use the salon locator feature on Redken's official website to find authorized salons in your area. This tool allows you to search by location and find certified professionals who carry Redken products.
Redken states they do not test their products on animals and are committed to cruelty-free practices. They work with suppliers who share this commitment to animal welfare.
Redken offers products for various hair concerns including damage repair, color protection, volume enhancement, frizz control, and scalp health. Their product lines are formulated to address specific hair types and styling needs.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 32% of recent reviews are 4–5★ and 68% are 1–2★.
I tried to make a purchase on the Redken website jumping through all the pop-up boxes that you can’t close so I’m trying to pinch it open to see in between the boxes trying to find my product. Once I find my product, I put it in the cart go to checkout put in my discount code for signing up with my email and phone number. Add my credit card, but the box for expiration won’t open. So I use the PayPal option however it never sent the link so I go back to the Redken website and it’s dumped my cart. Now I have to start over finding my product trying to see through all the pop-up boxes that won’t close, Add it to my cart, get to the checkout I put my discount code in now. It won’t work because it says I’ve already used it. So I contact customer service, who is absolutely no help whatsoever go back to my car and it’s empty again I gave up.
I placed an order with Redken on 10/18. I tried to live chat right after placing my order to cancel it and live chat was not working. I sent an email about canceling my order. Said I would receive a response in 48 hours. Over a week goes by and I still never received a response. Since then I have received my order. So I called on 10/23 and spoke with someone about getting my order returned and explained I tried canceling my order to avoid all of this. And he said an email would be sent to me with a link for a free return label so I wouldn't be charged the return shipping fee. I waited until the next day and called again when I did not receive this email. I am on the phone and put on hold multiple times while she is trying to get it all sorted out. Took over 40 minutes to then be told they don't have an option to do free return labels! Even thought I was already told I was getting one. So I finally get an email response and I just keep repeating myself in these same automated emails I keep getting about the return policy. Which I am aware of the return policy. But I was already told I was getting a free return label. At this point it is just principle and customer service has been HORRIBLE! So, basically the way I am reading these emails, even if the order was damaged Redken Does NOT care and will do nothing to make the situation right. I would have had no issues if I would have been told otherwise from my first phone call. But I don't understand how I can be told one thing and then something different. It shouldn't matter who I speak with. Everyone should be on the same page. I just simply want to return my order for a refund and get this free return label I was told was being sent to me. I can't believe how poor and unprofessional Redken's customer service is. I have been purchasing Redken products for years and after this whole incident I'm all done.
Redkin one United has transformed my hair. Amazing results. It has transformed my dry brittle highlighted hair and it now looks in good condition, also much easier to blow dry. Please do not discontinue this product as I love it.
This is shit, y'all be stopping an interesting video on YouTube to show me your ads, I hate y'all, 1 star,
Redken makes you pay for shipping back A return. Never will buy from them again. Scammers
I purchased the Redken Extreme conditioner and the Extreme Bleach Recovery shampoo and used it for 10 weeks, washing my hair at least three x week. It did nothing for my hair. It’s WAY overpriced and doesn’t stand up to its claims. Don’t waste your money. I bought some conditioners and shampoo at Sally’s Beauty Supply by the name Ion and it’s a wonderful product. Try that instead. You’ll be happy with it.
Redken for blondes is the only product that takes those nasty yellow/orange tones away and help my hair feel natural, manageable, an frizz free all day. I love it!
On line the Redken Website asked for email address and 15% off if I would also give my phone number. I did both. Proceeded to make a shampoo and conditioner purchase put in the code I was sent for 15% off and the company took away the free shipping. So I ordered higher price same items and would not let me use the discount code. I called Redken and was told I went under 50.00 for the original sale. OK the larger amounts of sale which was a total of 70.00 the code was not good for amounts over 50.00!. Because I called he would give me the discount! I would not purchase anything at that point. Cheating customers to get phone numbers. Purchase elsewhere if you must have a Redken product. For me I will not use Redken ever again.
My all soft shampoo and conditioner works the best 30 years of using
Really bad/non existent service. I have asked their customer service team online about a simple stockist question and no one has replied over the last couple weeks, even after my follow up. They don’t care about customers at all
Tried to contact support nobody has contacted back. New product is very poor bought the acidic bonding shampoo conditioner 1000ml Earl and the binder treatment. It is so bad and leaves mine and my daughters hair so knotty she had to go back and was with a much cheaper conditioner just to comb. I never get knotty hair even if I don’t use a conditioner?? What has happened here why? And why nobody has got back to me it has been weeks. I also found the shades eq very drying and washes out after three washes first wash fades so much to a more transparent colour.
Ho comprato thickening treatment usato come scritto e non ho notato nessuna differenza a mio parere soldi sprecati ho usato tantissimi altri prodotti e ho sempre visto risultati ma questo non serve a nulla!
I prodotti della linea acidic bonding concentarate sono perfetti per i miei capelli lasciano i capelli puliti morbidi anche dopo 2 giorni
Redken makes you pay for shipping back A return. Never will buy from them again. Scammers
Redken for blondes is the only product that takes those nasty yellow/orange tones away and help my hair feel natural, manageable, an frizz free all day. I love it!
Ho comprato thickening treatment usato come scritto e non ho notato nessuna differenza a mio parere soldi sprecati ho usato tantissimi altri prodotti e ho sempre visto risultati ma questo non serve a nulla!
Redkin one United has transformed my hair. Amazing results. It has transformed my dry brittle highlighted hair and it now looks in good condition, also much easier to blow dry. Please do not discontinue this product as I love it.
On line the Redken Website asked for email address and 15% off if I would also give my phone number. I did both. Proceeded to make a shampoo and conditioner purchase put in the code I was sent for 15% off and the company took away the free shipping. So I ordered higher price same items and would not let me use the discount code. I called Redken and was told I went under 50.00 for the original sale. OK the larger amounts of sale which was a total of 70.00 the code was not good for amounts over 50.00!. Because I called he would give me the discount! I would not purchase anything at that point. Cheating customers to get phone numbers. Purchase elsewhere if you must have a Redken product. For me I will not use Redken ever again.
I placed an order with Redken on 10/18. I tried to live chat right after placing my order to cancel it and live chat was not working. I sent an email about canceling my order. Said I would receive a response in 48 hours. Over a week goes by and I still never received a response. Since then I have received my order. So I called on 10/23 and spoke with someone about getting my order returned and explained I tried canceling my order to avoid all of this. And he said an email would be sent to me with a link for a free return label so I wouldn't be charged the return shipping fee. I waited until the next day and called again when I did not receive this email. I am on the phone and put on hold multiple times while she is trying to get it all sorted out. Took over 40 minutes to then be told they don't have an option to do free return labels! Even thought I was already told I was getting one. So I finally get an email response and I just keep repeating myself in these same automated emails I keep getting about the return policy. Which I am aware of the return policy. But I was already told I was getting a free return label. At this point it is just principle and customer service has been HORRIBLE! So, basically the way I am reading these emails, even if the order was damaged Redken Does NOT care and will do nothing to make the situation right. I would have had no issues if I would have been told otherwise from my first phone call. But I don't understand how I can be told one thing and then something different. It shouldn't matter who I speak with. Everyone should be on the same page. I just simply want to return my order for a refund and get this free return label I was told was being sent to me. I can't believe how poor and unprofessional Redken's customer service is. I have been purchasing Redken products for years and after this whole incident I'm all done.
Tried to contact support nobody has contacted back. New product is very poor bought the acidic bonding shampoo conditioner 1000ml Earl and the binder treatment. It is so bad and leaves mine and my daughters hair so knotty she had to go back and was with a much cheaper conditioner just to comb. I never get knotty hair even if I don’t use a conditioner?? What has happened here why? And why nobody has got back to me it has been weeks. I also found the shades eq very drying and washes out after three washes first wash fades so much to a more transparent colour.
You can contact Redken customer service through their official website's contact form or customer service phone line. They also provide support through their social media channels for general inquiries.
Yes, Redken provides educational programs and training for hair professionals through their academy and certification programs. These programs cover product knowledge, application techniques, and advanced styling methods.
Many Redken products are specifically formulated for color-treated hair, offering protection and longevity for hair color. Their Color Extend line and other specialized products help maintain vibrancy and prevent fading.
Return and exchange policies may vary depending on where you purchase Redken products, as they are sold through authorized retailers and salons. Contact the specific retailer or salon where you made your purchase for their individual return policy.
Redken may offer promotional programs through participating salons and retailers, but specific loyalty programs can vary by location. Check with your local authorized Redken salon or retailer for available programs and promotions.
Redken is a professional haircare brand that specializes in innovative products and services designed for the salon industry. Founded in 1960, the company offers a wide range of haircare solutions, including shampoos, conditioners, styling products, and treatments, catering to various hair types and needs. Redken is well-known for its commitment to science-backed formulations that enhance hair health and styling versatility. The primary customers of Redken include professional hairstylists, salon owners, and consumers seeking high-quality haircare products. By providing educational resources and support for stylists, Redken aims to empower professionals in delivering top-notch hair services. The company’s extensive product line is designed to meet the demands of both salon professionals and consumers, ensuring that users achieve optimal results while caring for their hair.
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