Redken is a professional haircare brand that specializes in innovative products and services designed for the salon industry. Founded in 1960, the company offers a wide range of haircare solutions, including shampoos, conditioners, styling products, and treatments, catering to various hair types and needs. Redken is well-known for its commitment to science-backed formulations that enhance hair health and styling versatility. The primary customers of Redken include professional hairstylists, salon owners, and consumers seeking high-quality haircare products. By providing educational resources and support for stylists, Redken aims to empower professionals in delivering top-notch hair services. The company’s extensive product line is designed to meet the demands of both salon professionals and consumers, ensuring that users achieve optimal results while caring for their hair.
Redken receives a mixed response from consumers, with many praising specific products while expressing frustration with customer service and return policies. Reviewers highlight the effectiveness of products like the All Soft shampoo and Redken for Blondes, noting significant improvements in hair texture and manageability.
However, a substantial number of customers report negative experiences, particularly with the website's usability and the difficulty in obtaining assistance from customer service. Complaints about being charged for return shipping and poor communication further tarnish the brand's reputation. Despite some positive transformations attributed to their products, the overall sentiment leans heavily towards dissatisfaction due to service issues.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.2 | 22 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Oct 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 5.0 | 2 |
| Dec 24 | — | 0 |
| Jan 25 | 1.0 | 2 |
| Feb 25 | — | 0 |
| Mar 25 | 5.0 | 2 |
| Apr 25 | 1.0 | 2 |
| May 25 | — | 0 |
| Jun 25 | — | 0 |
| Jul 25 | — | 0 |
| Aug 25 | — | 0 |
| Sep 25 | 2.3 | 3 |
| Oct 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 22 most recent reviews.
“So I contact customer service, who is absolutely no help whatsoever go back to my car and it’s empty again I gave up”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Cosmetics & Makeup.
| Company | Overall | Legit | Quality | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.2 out of 5 (poor) | 100 out of 100 | 2.5 out of 5 (poor) | 1.0 out of 5 (poor) | 1.0 out of 5 (poor) | — | 22 |
| 4.8 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 88 | |
| 4.9 out of 5 (good) | 100 out of 100 | — | — | — | +3% | 87 | |
| 4.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 85 | |
| 4.8 out of 5 (good) | 100 out of 100 | — | 5.0 out of 5 (good) | — | −2% | 1,000 |
Bottom line: Redken is #5 of 5 on overall rating in this group. On service, Difesa Debitori Spa scores higher (5.0 vs 1.0).
22 reviews of Redken. Filter by what matters to you.
No reviews found matching your filters.
Try adjusting your filter settings to see more reviews.
Quick answers to the questions people ask most.
Redken is a professional hair care brand that develops and manufactures salon-quality hair products. They offer a wide range of shampoos, conditioners, treatments, and styling products designed for various hair types and concerns.
Redken products are available through authorized salons, professional beauty supply stores, and select online retailers. You can use their salon locator on the official website to find authorized retailers near you.
While Redken is a professional brand primarily sold through salons, many of their products are designed for at-home use by consumers. Professional stylists can recommend the best products for your specific hair needs.
Redken provides professional hair treatments and services through their network of certified salons and stylists. These services include color treatments, chemical services, and specialized hair care treatments using Redken products.
You can use the salon locator feature on Redken's official website to find authorized salons in your area. This tool allows you to search by location and find certified professionals who carry Redken products.
Redken states they do not test their products on animals and are committed to cruelty-free practices. They work with suppliers who share this commitment to animal welfare.
Redken offers products for various hair concerns including damage repair, color protection, volume enhancement, frizz control, and scalp health. Their product lines are formulated to address specific hair types and styling needs.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 32% of recent reviews are 4–5★ and 68% are 1–2★.
You can contact Redken customer service through their official website's contact form or customer service phone line. They also provide support through their social media channels for general inquiries.
Yes, Redken provides educational programs and training for hair professionals through their academy and certification programs. These programs cover product knowledge, application techniques, and advanced styling methods.
Many Redken products are specifically formulated for color-treated hair, offering protection and longevity for hair color. Their Color Extend line and other specialized products help maintain vibrancy and prevent fading.
Return and exchange policies may vary depending on where you purchase Redken products, as they are sold through authorized retailers and salons. Contact the specific retailer or salon where you made your purchase for their individual return policy.
Redken may offer promotional programs through participating salons and retailers, but specific loyalty programs can vary by location. Check with your local authorized Redken salon or retailer for available programs and promotions.
Redken is a professional haircare brand that specializes in innovative products and services designed for the salon industry. Founded in 1960, the company offers a wide range of haircare solutions, including shampoos, conditioners, styling products, and treatments, catering to various hair types and needs. Redken is well-known for its commitment to science-backed formulations that enhance hair health and styling versatility. The primary customers of Redken include professional hairstylists, salon owners, and consumers seeking high-quality haircare products. By providing educational resources and support for stylists, Redken aims to empower professionals in delivering top-notch hair services. The company’s extensive product line is designed to meet the demands of both salon professionals and consumers, ensuring that users achieve optimal results while caring for their hair.
This profile hasn't been claimed by the business owner.
