Aroma Tea & Coffee Merchants is a company specializing in the roasting of high-quality coffee and the blending of loose leaf teas. Based in Shrewsbury, they offer a diverse selection of coffee beans sourced from various global regions, ensuring a rich and flavorful experience for coffee enthusiasts. In addition to their coffee offerings, Aroma provides an array of meticulously crafted loose leaf teas, catering to both casual drinkers and connoisseurs alike. The company's target market includes local cafes, restaurants, and individual consumers who prioritize premium beverages. Aroma Tea & Coffee Merchants aims to create a connection between customers and the origins of their drinks, promoting a deeper appreciation for the art of coffee roasting and tea blending. With a commitment to quality and customer satisfaction, the company positions itself as a reliable source for exceptional coffee and tea products.
Aroma Tea & Coffee Merchants enjoys a stellar reputation among its customers, boasting an impressive average rating of 4.9/5. Reviewers consistently praise the exceptional quality of the coffee, highlighting blends like the Toreador and the fantastic range of products available.
The service is frequently described as friendly and knowledgeable, with many customers appreciating the personal touch and quick delivery options. However, a small number of complaints have emerged regarding the website's functionality, particularly concerning issues with the PayPal link and order processing. Despite this, the overwhelming sentiment remains positive, with many customers recommending the shop for its great coffee and excellent service. Overall, Aroma Tea & Coffee Merchants is celebrated for its quality offerings and attentive customer care.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.9 | 65 | 100% | — | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 5.0 | 1 |
| Sep 24 | — | 0 |
| Oct 24 | — | 0 |
| Nov 24 | 5.0 | 1 |
| Dec 24 | — | 0 |
| Jan 25 | 5.0 | 1 |
| Feb 25 | — | 0 |
| Mar 25 | — | 0 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | — | 0 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 65 most recent reviews.
“The Toreador blend we use is truly excellent”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Service | Delivery | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 4.8 out of 5 (good) | — | 65 |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 3.1 out of 5 (fair) | 1.9 out of 5 (poor) | — | 1,000 |
Bottom line: Aroma Tea & Coffee Merchants is #1 of 5 on overall rating in this group.
65 reviews of Aroma Tea & Coffee Merchants. Filter by what matters to you.
Over a year ago
The Toreador blend we use is truly excellent. We buy the whole beans for use in our bean-2-cup coffee machine. Occasionally we go to the shop which is lovely to visit but normally we make use oftheir... See more
Over a year ago
Simply Wonderful. The customer experience you receive from the Aroma Tea & Coffee Merchants is unparalleled and in my experience unmatched. The quality of the coffee is superb and I have rarely tast... See more
Over a year ago
I have both visited this lovely shop and ordered online several times now. The staff are lovely, the coffee and tea are consistently fantastic and there is such a good range to chose from. My online o... See more
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The Toreador blend we use is truly excellent. We buy the whole beans for use in our bean-2-cup coffee machine. Occasionally we go to the shop which is lovely to visit but normally we make use oftheir excellent mail order service.
The only place I get my flavoured ground coffee from, as seems like the only place that know what they are doing as been going to this wonderful little shop for years as the Aroma when you go in the shop is divine.
Simply Wonderful. The customer experience you receive from the Aroma Tea & Coffee Merchants is unparalleled and in my experience unmatched. The quality of the coffee is superb and I have rarely tasted better. I would highly recommend trying a few different blends, as their choice is extensive. Five stars.
I have both visited this lovely shop and ordered online several times now. The staff are lovely, the coffee and tea are consistently fantastic and there is such a good range to chose from. My online orders always arrive very promptly and are well packaged. I haven't yet tried every product but I'm working on it!
Really fresh coffee, a good price, and delivered to our door or picked up in town. The staff are all incredibly friendly and knowledgable.
Fabulous personal service and amazing product thank you.
Fantastic service from Aroma Tea and Coffee. I order my coffee beans and upon requesting to change delivery options, they delivered them the next day to me. Coffee is fantastic, fresh and gives consistent taste and flavour. Love this company and their coffee.
Excellent choice of Swiss water decaff coffee. We love the Guatemala. Easy ordering process and the free local delivery is great. 5 star products with a service to match.
We order regularly from the Aroma coffee website, very easy to navigate, especially with my 'favourites' already stored. The deliveries are always very quick, and sometimes on the same day - fabulous service! A life saver in lockdown! And the most important bit, the coffee is the best! thank you Aroma-coffee team
Highly recommend this small business. Staff are always super friendly and willing to help. The selection of teas and coffee are great too. We also found their website easy to use over lockdown when we couldn’t go into the shop!
The best coffee and tea, and a pleasure to shop there. staff are very helpful and friendly. would definitely recommend.
Have used Aroma for several years. Excellent products and prices BUT. Current website worse than the original and had major problems with the last two orders (PAYPAL link not working properly, completed order confirmation stuck in endless loop). Tried to engage with their "digital manager" but after one unhelpful email no further contact from them. Sorry to have to shop elsewhere but I expect reasonable customer service and trouble free websites.
I had been trying to find decaffinated loose leaf Earl Gray tea for years when a friend told me about Aroma. The tea is outstandingly good: best Earl Gray I’ve had anywhere and their service is swift and efficient. I live nowhere near Shrewsbury so buy via mail order. Highly recommended.
I've been buying my coffee beans from Aroma Tea & Coffee since moving to Shrewsbury 8yrs ago; they have such an excellent range, and they are so helpful with friendly advice and good traditional service. Of course, I've tried the other local suppliers but regularly shop with Aroma as I prefer their service and the 'old world charm of their little shop with such a wide variety.
I have been ordering online from Newcastle Upon Tyne and the coffee is always top quality and delivered promptly! Great range of products and great prices!
Great range of coffees expertly prepared, and excellent service, thank you. I’ll be back!
We've been regular users of the shop for several years for coffee (continental blend) and tea (wonderful loose leaf English Breakfast BOP, and ginger and almond flavoured teas). We've always had very good service and been pleased with the high quality of the teas and coffees. Over the last year we've placed regular orders online, for ourselves and also for gifts, and been delighted with the service. We are really pleased to be able to support such a good independent shop providing excellent quality and service. And the renewed website is even easier to use. Thank you.
We love Aroma coffee, evolution blend is our favourite. Since visiting the lovely little shop last summer we have become regular online customers. Fantastic flavour, well packed, great service. Would rather buy my coffee from here than the supermarket. Highly recommend. Best coffee ever and I've tried alot!
I don't drink much coffee at home but my partner does and I bought her an Aeropress for her birthday last year. Since then I've been to Aroma on half a dozen occasions to ensure that her supply is topped up. It's a genuine pleasure visiting the shop and selecting several types of beans for her. They grind them for you at the time and to your specification. The shop is in a lovely old building in a pleasant part of Shrewsbury and is packed with interesting products relating to tea, coffee and other infusions. They also have a range of posh chocolates which I've sampled a couple of times if I feel like a treat. It's always a pleasure to support independent businesses like this and it's pleasing to read other reviews of people who have used the online delivery service. Hopefully when the world returns to normal, some of them will take the time to visit Shrewsbury and get to experience the shop in person.
Aroma Tea & Coffee Merchants is a company specializing in the roasting of high-quality coffee and the blending of loose leaf teas. Based in Shrewsbury, they offer a diverse selection of coffee beans sourced from various global regions, ensuring a rich and flavorful experience for coffee enthusiasts. In addition to their coffee offerings, Aroma provides an array of meticulously crafted loose leaf teas, catering to both casual drinkers and connoisseurs alike. The company's target market includes local cafes, restaurants, and individual consumers who prioritize premium beverages. Aroma Tea & Coffee Merchants aims to create a connection between customers and the origins of their drinks, promoting a deeper appreciation for the art of coffee roasting and tea blending. With a commitment to quality and customer satisfaction, the company positions itself as a reliable source for exceptional coffee and tea products.
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