Grate shop
Grate shop , good service and very friendly staf.. And the most importantly amazing watches at amazing prices.. I just bought my first Rolex with them and love it..

Iconic Watches, operating under Ancient and Modern Jewellers Ltd, is a reputable online retailer specializing in a wide range of genuine timepieces. Established in 1943, the company has built a strong presence in the UK high street and online marketplace, offering customers an extensive selection of luxury watches from renowned brands. Their commitment to quality is evident in their 100% genuine product guarantee, ensuring that customers receive authentic timepieces with every purchase. The company's target market includes watch enthusiasts and individuals seeking reliable, high-quality watches for personal use or gifting. With a focus on customer satisfaction, Iconic Watches provides a seamless shopping experience, including secure transactions and free shipping on orders. Their customer-centric approach is reflected in their substantial number of positive reviews, highlighting their dedication to service and quality in the competitive watch retail sector.
Iconic Watches receives overwhelmingly positive feedback from customers, who praise the excellent service, friendly staff, and a wide selection of quality watches at competitive prices. Many reviewers highlight their satisfaction with the purchasing experience, noting prompt delivery and well-packaged items.
Customers appreciate the reliability and authenticity of the products, with several mentioning repeat purchases due to their positive experiences. However, a few critical reviews express concerns about declining customer service and product reliability, with one customer reporting multiple returns for a watch purchased less than four years ago. Additionally, some customers faced issues with order processing and communication regarding required documentation.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 100 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Feb 2025.
| Month | Average | Reviews |
|---|---|---|
| Apr 24 | 5.0 | 1 |
| May 24 | — | 0 |
| Jun 24 | — | 0 |
| Jul 24 | 5.0 | 1 |
| Aug 24 | 1.0 | 2 |
| Sep 24 | — | 0 |
| Oct 24 | 5.0 | 1 |
| Nov 24 | — | 0 |
| Dec 24 | — | 0 |
| Jan 25 | 5.0 | 1 |
| Feb 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“Grate shop , good service and very friendly staf”
“This shop used to have a great reputation for customer service and quality”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Jewelry.
| Company | Overall | Legit | Service | Delivery | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.8 out of 5 (good) | 5.0 out of 5 (good) | — | 100 | |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.3 out of 5 (poor) | 1.6 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 2.7 out of 5 (poor) | 1.8 out of 5 (poor) | +12% | 368 |
Bottom line: Iconic Watches / Ancient and Modern Jewellers Ltd is #2 of 5 on overall rating in this group.
100 reviews of Iconic Watches / Ancient and Modern Jewellers Ltd. Filter by what matters to you.
Over a year ago
Grate shop , good service and very friendly staf.. And the most importantly amazing watches at amazing prices.. I just bought my first Rolex with them and love it..
Over a year ago
Great service and a watch in perfect condition, just as the description! No complaints at all :) Really pleased with the watch purchased, would recommend for future purchases.
Over a year ago
Very welcoming, helpful, and informative; and an excellent price for my watch. Placed order and watch delivered following day. A great buying experience can thoroughly recommend It
Over a year ago
This shop used to have a great reputation for customer service and quality. Unfortunately that seems to no longer be the case.
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Grate shop , good service and very friendly staf.. And the most importantly amazing watches at amazing prices.. I just bought my first Rolex with them and love it..
Great service and a watch in perfect condition, just as the description! No complaints at all :) Really pleased with the watch purchased, would recommend for future purchases.
Very welcoming, helpful, and informative; and an excellent price for my watch. Placed order and watch delivered following day. A great buying experience can thoroughly recommend It
This shop used to have a great reputation for customer service and quality. Unfortunately that seems to no longer be the case.
Having spent just shy of £1,000 on a Tag Heuer watch less than 4 years ago I'm disappointed to note I've had to return the watch to Iconic Watches 3 times for repair. The watch is only worn on special occasions a handful of times each year. I was frustrated within 6 months of purchase I had to return the watch due to an issue with the hands sticking together. Sixteen months later I had to return it again as one of the hands completely dislodged within the watch. (Seems reasonable to assume their is an issue within the watch at this point) Less than 20 months later the watch has completely stopped working and has been with the shop for repair since June (to-date). Having highlighted by phone that I had loss trust in the watch and that I had spent close to £80 in postal costs sending the watch back to them, I was then accused by a member of staff (Alison) of being careless in possession of the watch and that the issues encountered were all my fault. This statement was made without any evidence and I was left appalled by such accusations. Certainly not the level of customer service I expected. Furthermore, they are now demanding £75 to return the watch after it's 3rd repair in less than 4 years, and despite having a life-time warranty from the manufacturer. (or so I was led to believe at purchase from their website) I have since I contacted the National Association of Jewellers (NAJ) to complain. They advised me I had to complain to Iconic Watches and received a final response before they would take on my complaint. I wrote to Iconic Watches over 16 days ago to lodge a formal complaint and I requested a written response within 14 days or by 9 August. To date I have yet to receive a response or even a formal acknowledgement. Despite doing weeks of research prior to purchasing my watch and reading several positive reviews online I'm left disappointed with my experience and I want to highlight the issues I've encountered for others to see. I'm a reasonable person and I don't enjoy having to leave negative reviews, however I feel I've done all I can to resolve this matter and I'm now left with no choice but to escalate my concerns. Mr A Orr.
Excellent service. Genuine product, very quickly delivered at a fantastic price. They are outstanding :-) Thanks!
Item come well packaged and on time. Staff very helpful. Watch is basically new, protection on both side hadn't been removed. Thoroughly recommend for any luxury watch purchase. 💪
I'm a repeat customer at this online watch store due to their consistent reliability and diverse range of watches, catering to every style and budget, from casual to luxury.
As an active individual, I needed a watch that could withstand my active lifestyle. This sports watch from this store has exceeded my expectations. It is highly durable, with a rugged design that can endure rigorous activities and outdoor adventures.
I was blown away by the variety of watches available at this store and appreciated the attention to detail with the nice packaging.
I ordered a watch as a gift for Christmas on December 15th, the next morning they asked me to send them a document and proof of address. On the 16th afternoon an e-mail arrives with an apology for the fact that the watch was destined to be sent to another customer. Money returned after 3/5 working days. Today 19 have not yet arrived. This way I can't buy another watch and therefore no gift!
Ordered the watch online and was told it would be with me by Monday , called them Monday and they told me I had to supply ID via email , bank statement and driving licence , told me this after I paid , watch come on the Wednesday and the links were not taken out as agreed the day before. Email address on PayPal was wrong , all seemed a bit weird.
bought a 2016 Longines Heritage moon phase, it came on time and was described as new,it looked brand spanking new ,no marks or scratches, The Longines wooden box looked gorgeous ,no marks,scratches or dents. looked at Ebay but it was about the same price with no guarantee it was genuine. well happy and would recommend them anytime ,just ask for Priscilla who will sort everything for you.
This was a second purchase from Iconic , this being another Tudor Pelagos watch, this model being the LHD version. No issues again with purchase , all documentation was correct. For ref I was purchasing a pre registered watch. Unworn and as new. The watch is simply stunning. I have no issues purchasing from this company, a delight to do business with. I also was not asked to leave any review of the company. Highly recomended.
Having purchased a few watches from other shops - both from Branded Boutiques and 'Mainstream' Jewellers, I would not hesitate to make another purchase from Iconic Watches, great service and a great watch - No reservations at all. Head over for a look yourself - I called ahead, made an appointment and wasn't disappointed, a lovely shop. Edit to include it was an Omega Seamaster Aqua Terra for my Wife, at a great price.
Great company I have just bought my second watch from them thay are Very efficient good to deal with I recommend them
Very interesting project. I'll watch his development. I hope it will be successful and in the future will compete with large companies.
I bought a new luxury watch from Iconic Watches- the watch was perfect and bought at a great discount. Service was excellent- great communication, rapid dispatch and next day courier delivery all went smoothly. I am delighted with my new watch and would thoroughly recommend Iconic Watches.
I cannot rate Iconic Watches highly enough, I made a few telephone calls and the lady was extremely helpful and I would definitely recommend to friends.
Iconic Watches, operating under Ancient and Modern Jewellers Ltd, is a reputable online retailer specializing in a wide range of genuine timepieces. Established in 1943, the company has built a strong presence in the UK high street and online marketplace, offering customers an extensive selection of luxury watches from renowned brands. Their commitment to quality is evident in their 100% genuine product guarantee, ensuring that customers receive authentic timepieces with every purchase. The company's target market includes watch enthusiasts and individuals seeking reliable, high-quality watches for personal use or gifting. With a focus on customer satisfaction, Iconic Watches provides a seamless shopping experience, including secure transactions and free shipping on orders. Their customer-centric approach is reflected in their substantial number of positive reviews, highlighting their dedication to service and quality in the competitive watch retail sector.
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