Sadler's Wells is a prominent dance organization based in the UK, known for its commitment to showcasing dance in all its forms. The company operates four theatres—Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East, and Peacock Theatre—where it hosts a diverse range of performances, including contemporary dance, ballet, and community events. Sadler's Wells aims to inspire audiences through its programming and offers a variety of activities that cater to individuals of all ages and backgrounds. The organization provides a platform for both established and emerging artists, facilitating the exploration of dance through live performances and digital initiatives. Its customer base includes dance enthusiasts, local community members, and families seeking cultural experiences. With a focus on accessibility, Sadler's Wells strives to make dance available to a wider audience, ensuring that everyone can enjoy and engage with the art form.
Reviews for Sadler's Wells reveal a mixed sentiment among patrons. Many customers praise the theatre for its excellent dance performances and customer service, highlighting shows like Pina Bausch and Alvin Ailey as standout experiences.
People appreciate the reasonable ticket prices when booking directly, often noting that they are lower than those from ticket merchants. However, significant complaints arise regarding the membership team, which reviewers describe as unhelpful and poorly communicative. Issues with ticket surcharges and a lack of accommodation for customers unable to attend due to illness further contribute to dissatisfaction. While the quality of shows remains a strong point, the overall experience is marred by frustrations with the membership and ticketing processes.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Low volume · weighted down | 3.1 | 9 | 100% | ● Not enough data |
Monthly average rating from reviews written by people · latest review Mar 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 1.0 | 1 |
| Sep 24 | — | 0 |
| Oct 24 | — | 0 |
| Nov 24 | — | 0 |
| Dec 24 | 1.0 | 1 |
| Jan 25 | 2.0 | 1 |
| Feb 25 | 5.0 | 1 |
| Mar 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 9 most recent reviews.
“Their prices are at list 10% lower than from tickets merchants”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Finance & Insurance.
| Company | Overall | Legit | Trend | Reviews |
|---|---|---|---|---|
 | 3.1 out of 5 (fair) | 67 out of 100 | — | 9 |
| 4.2 out of 5 (good) | 100 out of 100 | — | 1,200 | |
| 4.7 out of 5 (good) | 100 out of 100 | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | — | 1,060 |
Bottom line: Sadler's Wells is #5 of 5 on overall rating in this group.
9 reviews of Sadler's Wells. Filter by what matters to you.
Over a year ago
My previous experience of Sadlers Wells has always been excellent, but I feel that the Snowman performance I watched 29th Dec 24, was disappointing. The boy who plaid James looked lost and lacked in e... See more
Over a year ago
Paid £184 to see The Snowman. Sadly, ended up getting the flu. They won't help move my tickets to another time. Really unaccommodating, despite being returning customers. Very disappointing
Quick answers to the questions people ask most.
Yes, Sadler's Wells is a legitimate company with numerous reviews from real customers. The venue has received a mix of ratings, indicating both positive experiences with shows and some concerns about customer service.
No, Sadler's Wells is not a scam. It has verified reviews that reflect genuine customer experiences, with feedback indicating both excellent shows and some issues with ticketing and customer support.
Sadler's Wells primarily offers dance performances and theatrical shows, featuring a wide range of renowned artists and productions. Customers appreciate the quality of performances, although some have noted issues with specific shows.
Ticket prices at Sadler's Wells vary, with some customers finding direct booking to be cheaper than third-party sellers. However, there have been complaints about high surcharges on certain low-priced tickets.
Customers can reach out to Sadler's Wells through their official website for inquiries and assistance. However, reviews indicate that some users have experienced challenges with response times and communication.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 44% of recent reviews are 4–5★ and 44% are 1–2★.
The Sadlers wells membership team is not fit for purpose. The membership perks are ok, but the team itself is terrible at communication. Recently I met a patron who said that the membership team is doing a terrible job. I’d reckon if the membership team made a genuine effort to support members resolve issues, then Sadlers would get more money. It was either emailing the feedback team or writing this review. The membership team does not take calls. Perhaps this post will have a positive impact. I love Sadlers but the membership team is not in the same sphere of excellence as the dance companies that perform in the venue.
Went to see Pina Bausch dance show here. Excellent customer service and this theatre hosts the best dance performances. P.s. Always sit in the dress circle for dance performances as you get the best views. You’re welcome :)
My previous experience of Sadlers Wells has always been excellent, but I feel that the Snowman performance I watched 29th Dec 24, was disappointing. The boy who plaid James looked lost and lacked in energy; I think my own children could have performed the dance moves with better fines. Maybe because this was a 11am performance Sadlers Wells produced their C or D team. Some of the adult performers like the ballerina was great, however, many of the adults also seemed to lack energy or any fines to their dance. This is not the standard that I expect from a major company like Sadlers Wells. I heard very good things about 'The Snow Man' and I left disappointed. I understand that the 11am show is filled with small children which is absolutely fine and expected, however, you should have someone monitoring the traffic going continuously in and out at the door. The constant banging could have been stopped by either a slower shutting door or by someone monitoring the door. I really would not recommend this show to anyone, quite the opposite. This is for the show, the orchestra was absolutely brilliant.
Paid £184 to see The Snowman. Sadly, ended up getting the flu. They won't help move my tickets to another time. Really unaccommodating, despite being returning customers. Very disappointing
After listening to a review of A Chorus Line on Radio 4's Front Row earlier, I tried to book tickets and I had trouble selecting the £45 tickets for a few performances on several days. Then, within seconds, the same tickets for the same seats and the same performance suddenly went up to £60. I have had many wonderful experiences at SW over the years but this is a new one and leaves a bad taste.
I was stuck inside for 3 years with shielding and then a foot injury. This is the first theatre I’ve been to in a long time to see Alvin Ailey dance theatre. The show was impeccable from start to finish. I had such a lovely time talking with the wonderful staff, having so much fun and felt like a part of something for the first time in a long time. I can’t fault the theatre and what they do for dance. Without it there would be no Sponsorship or help for small companies. If young people want to save the planet, then maybe they should get off the mobile phones and social media and get out and do something constructive with their time instead of being the ‘loud crowd’ about the latest thing. I went several times and aim to at least weekly - absolutely loved my time there. Thank you
We always book their shows directly. Their prices are at list 10% lower than from tickets merchants. We love their dance shows.
Sadler’s Wells Theatre has just been attacked in the press by the usual suspects (deadbeats, unemployable middle class youth, washed-up actors and miscellaneous activists) for accepting sponsorship from Barclays, which funds a subsidised £10 ticket scheme for young people. Where have these cretins been for the past 18 months? Even before COVID, theatres were dying a death. In case these gold-medal winning halfwits hadn’t noticed, generous sponsorship deals are thin on the ground, so telling the theatre to look elsewhere is quite simply moronic. Many of the companies they are ‘calling out’ are already attempting to mend their ways and alter the way they do business, but nothing is fast enough for these snowflakes and their temper tantrums. So much of this is monstrous, childish, attention-seeking behaviour anyway. The desperate desire to seem relevant. Demonstrating you are ‘passionate’ in order to get laid, never mind the actual cause and it’s merits, which in truth, for most of them, is neither here nor there. Could be anything. Dressing up and stamping your hoof is the thing (not the play!). This petulant action is more likely to kick the theatrical industry when it is down - unsportsmanlike - and in their case self-defeating, actors complicit in the destruction of their own industry, can you believe it? Of course you can. They do it all the time. And what of youth? Of the minority who regularly attend the theatre they like the affordable tickets and this encourages future theatre-goers. The very few who would rather stamp their feet and wet the bed can boycott the theatre if they choose; There aren’t enough of them to make any commercial difference, and they probably wouldn’t go to the theatre anyway. Not only politically illiterate! I would urge Sadler’s Wells to hold firm and not give in to this mindless blackmail. They’ll get bored and attack something else if you just wait them out. If you give in, they will sense blood in the water and you’ll never hear the end of it. Besides, this is NOT the will of the majority, merely a troupe of over-excitables looking for an easy victory - if their attack makes no headway then their ineffectiveness becomes glaringly apparent to all. Which would be a good thing.
Sadler's Wells is a prominent dance organization based in the UK, known for its commitment to showcasing dance in all its forms. The company operates four theatres—Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East, and Peacock Theatre—where it hosts a diverse range of performances, including contemporary dance, ballet, and community events. Sadler's Wells aims to inspire audiences through its programming and offers a variety of activities that cater to individuals of all ages and backgrounds. The organization provides a platform for both established and emerging artists, facilitating the exploration of dance through live performances and digital initiatives. Its customer base includes dance enthusiasts, local community members, and families seeking cultural experiences. With a focus on accessibility, Sadler's Wells strives to make dance available to a wider audience, ensuring that everyone can enjoy and engage with the art form.
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