Simplii Financial is an online banking institution that provides a range of financial services, including no-fee daily banking, loans, credit cards, and investment options. As a division of CIBC, the company aims to simplify personal finance for Canadians by offering accessible banking solutions without the burden of monthly fees or minimum balance requirements. Targeting individuals seeking straightforward and efficient banking experiences, Simplii Financial offers products such as the Simplii Cash Back Visa Card, which allows customers to earn cash back on everyday purchases. Customers can manage their accounts online or via mobile devices, ensuring convenient access to their finances anytime, anywhere. With a focus on transparency and ease of use, Simplii Financial caters to a diverse clientele looking for reliable and cost-effective banking solutions.
Reviews for Simplii Financial reveal a predominantly negative sentiment, with many customers expressing frustration over poor customer service and account management. While some reviewers appreciate the bank's service and mortgage inquiry process, citing timely responses from staff, the overwhelming majority report significant issues.
Common complaints include long wait times to reach customer support, with some waiting over an hour, and unhelpful or rude representatives. Customers also highlight problems with account functionality, such as delayed cheque clearing and faulty debit cards. Additionally, there are serious concerns regarding security, with reports of inadequate responses to fraud incidents. Overall, the sentiment leans heavily towards dissatisfaction, with many urging potential customers to avoid Simplii Financial.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 1.8 | 25 | 100% | -0.2 | ● Low |
Monthly average rating from reviews written by people · latest review Nov 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 25 | 1.9 | 8 |
| Sep 25 | 1.6 | 7 |
| Oct 25 | 1.3 | 4 |
| Nov 25 | 2.2 | 6 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 25 most recent reviews.
“Actually ide say most th color scheme sucks but customer service smashes tangerine, they process all my mobile depois...”
“I've tried calling multiple times to the fraud department as directed by their text message”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Banks.
| Company | Overall | Legit | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|
| 1.8 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | 1.7 out of 5 (poor) | — | 25 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.8 out of 5 (good) | +1% | 321 | |
| 4.2 out of 5 (good) | 100 out of 100 | 3.3 out of 5 (fair) | 3.0 out of 5 (fair) | — | 1,200 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 |
Bottom line: Simplii Financial is #5 of 5 on overall rating in this group. On service, Ben S. Digital Change scores higher (5.0 vs 1.9).
25 reviews of Simplii Financial. Filter by what matters to you.
Sometimes the reps are rude. I've had a manager make accusatory assumptions and dominate the conversation until I matched her tone, she double checked and corrected herself but didn't apologize. Again tonight, the manager I spoke with was condescending, his disrespect made me regret calling and I left me with anxiety. I avoid using Simplii but it has its benefits.
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Simplii Financial is an online banking institution that provides a range of financial services, including no-fee daily banking, loans, credit cards, and investment options. As a division of CIBC, the company aims to simplify personal finance for Canadians by offering accessible banking solutions without the burden of monthly fees or minimum balance requirements. Targeting individuals seeking straightforward and efficient banking experiences, Simplii Financial offers products such as the Simplii Cash Back Visa Card, which allows customers to earn cash back on everyday purchases. Customers can manage their accounts online or via mobile devices, ensuring convenient access to their finances anytime, anywhere. With a focus on transparency and ease of use, Simplii Financial caters to a diverse clientele looking for reliable and cost-effective banking solutions.
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