Sport It First is an online retailer specializing in sportswear, clothing, and footwear, catering to a diverse customer base that includes men, women, and children. The company offers a wide range of branded products from well-known manufacturers such as Under Armour, Nike, and Adidas. Customers can explore various categories, including trainers, leggings, and casual apparel, all designed to meet the needs of active lifestyles. In addition to its extensive product offerings, Sport It First provides convenient services such as express shipping and free UK exchanges on size changes, ensuring a seamless shopping experience. With regular promotions, including discounts on preloved items, the company aims to deliver value to its customers while promoting sustainability in fashion. For more information, visit their website at sportitfirst.co.uk.
Sport It First generally receives positive feedback for its fast delivery and competitive pricing, with many customers praising the quick turnaround on their orders. Reviewers frequently mention the ease of ordering online and the quality of products received, highlighting a smooth purchasing experience.
However, there are significant concerns regarding the return and refund processes, with several customers expressing frustration over delays and difficulties in returning items. Complaints about missing parcels and inadequate customer service responses further contribute to a negative sentiment among a portion of the customer base. While many enjoy the shopping experience, the issues with returns and refunds tarnish the overall impression.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.1 | 100 | 100% | -1.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Mar 25 | 4.4 | 42 |
| Apr 25 | 4.1 | 44 |
| May 25 | 2.6 | 5 |
| Jun 25 | 2.9 | 8 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“First time purchaser and the experience was great”
“I liked Sport It First and was shopping here regularly, but my last order wasn't pleasant at all”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Hobbies & Crafts.
| Company | Overall | Legit | Delivery | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.1 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 100 |
| 4.7 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.5 out of 5 (good) | 4.7 out of 5 (good) | −3% | 551 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.5 out of 5 (good) | 4.0 out of 5 (good) | — | 272 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 5.0 out of 5 (good) | 4.0 out of 5 (good) | — | 25 | |
| 5.0 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 5.0 out of 5 (good) | 5.0 out of 5 (good) | — | 25 |
Bottom line: Sport It First is #5 of 5 on overall rating in this group. On quality, Pellpax scores higher (5.0 vs 4.1).
100 reviews of Sport It First. Filter by what matters to you.
Over a year ago
First time purchaser and the experience was great. I found some Hoka trainers that I wanted at a great price. I placed the order on the Saturday evening and they arrived on the Tuesday.
Over a year ago
I liked Sport It First and was shopping here regularly, but my last order wasn't pleasant at all. Usually I shop with big chunks and return the items that don't fit or I don't like. In my last order... See more
Over a year ago
Avoid like the plague, slow deceiving delivery time, even worse returns process!!
Quick answers to the questions people ask most.
Sport It First has received a mix of reviews, with an overall rating of around 3 stars based on numerous verified customer experiences. Many customers have praised their competitive pricing and fast delivery, while some have expressed concerns about their return process.
There are verified reviews indicating both positive and negative experiences with Sport It First. While many customers have successfully received their orders, some have reported issues with delivery times and refunds, suggesting caution when making a purchase.
Sport It First specializes in a variety of sports and leisure items, including footwear and apparel from popular brands like Hoka and Speedo. Customers have noted a good range of products available on their easy-to-navigate website.
Sport It First typically accepts major credit cards and other common payment methods, ensuring a seamless checkout process. Details can be confirmed during the ordering process on their website.
Customers have reported challenges with the return process, including difficulties in finding return information. It's advisable to contact customer support for specific return instructions, as experiences have varied widely.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
First time purchaser and the experience was great. I found some Hoka trainers that I wanted at a great price. I placed the order on the Saturday evening and they arrived on the Tuesday.
I liked Sport It First and was shopping here regularly, but my last order wasn't pleasant at all. Usually I shop with big chunks and return the items that don't fit or I don't like. In my last order's return, they refunded only 2 items out of 5 items that I sent back, even though I sent back only one package, no way some of it arrived, others didn't. In the customer service, I explained my situation, but they kept telling me the same thing, "two items as can be seen on our system", like a machine. I lost £60 unnecessarily. Be careful when returning, take a video or something like that.
The order and original delivery was absolutely great and lightening fast, no problems with the item, all great, but the length of time waiting for the exchange was too long for my liking. Great comms and also always answered quickly but stock response really. All in all great product at very reasonable prices (£175 for £300 rugby boots) but if you need an exchange in size as I did, you just gotta wait. So so close to superb, just a bit of tweaking the returns.
Avoid like the plague, slow deceiving delivery time, even worse returns process!!
I can’t find out how to return, my order number, and return centre all in dollars??? what a disappointment
Would give this company more stars if they were available! Placed an order on Friday and asked if they could send it as quick as possible - delivered next day and they are a fabulous product!
Shocked when my parcel was showing as delivered (with no photo as proof of postage) - I contacted the company and they kept repeating the tracking showed as delivered. I asked them for proof of postage but they kept repeating what the link said. Refused a refund! Not sure if the parcel was left outside and someone took it, or if the courier lost it? Either way they have been so unhelpful and I'm not out of pocket.
Item delivered on time.
Excellent service all round! Thank you. Will be purchasing again.
i ordered a polo shirt, it was delivered ahead of time, the price + quality was very good. today i have ordered a further 2 polo shirts.
Be very careful when buying from this website. They lied and told me they had sent my refund on multiple occasions and when it wasn't forthcoming I involved PayPal. I now have my refund due to PayPal deciding in my favour but it took over a month. Sportitfirst are very shady in my opinion, stay well clear.
I bought a pair of shoes from Sport It First on the Decathlon marketplace, and the experience has been a nightmare from start to finish. Wrong size sent • I ordered a UK 7, but they shipped a UK 7.5. • I reported the mistake the same day. Endless waiting & zero communication • Customer service promised an update within three business days. • It’s now more than five business days later—no emails, no calls, nothing. Exchange? Not possible • The chat agent told me they can exchange the item, so my only option was to return the shoes for a refund. Refund nowhere to be seen • I returned the shoes almost a week and a half ago using their own label. • Tracking shows they were delivered to their warehouse on 7 May, and I have uploaded proof of delivery. This whole ordeal was caused by their original error, yet I’m the one chasing them for a basic refund. If this is how Decathlon lets its marketplace partners treat customers, shopping here online feels pretty unsafe. Until Sport It First (or Decathlon) processes my refund and issues an apology, I can’t recommend them to anyone. Buy elsewhere—or at least be prepared for a long, silent wait if something goes wrong.
Easy to order online, a good range of goods & quick delivery
Wrong size arrived which proves a nightmare to return
Good fast seller
Only hiccup was the custom tax charged before delivery otherwise great product and service
Great easy to navigate website. excellent wide choice of products. faor price and quick delivery
Ordered a Speedo Fastskin Suit on Friday morning and a got my delivery on the Saturday , after ordering direct from speedo and having nothing but trouble and socking customer service. Sport it First were a breath of fresh air Super fast delivery got the suit we wanted at a great price and SIF sent emails with updates . will definitely be using again thank you Alana ( The only thing that nearly stop me from placing my order was Fastskin is spelt incorrect and because I’ve never used your website before I thought it might of been a scam website but i’m glad I did :) )
Very disappointed, I ordered football, nowhere did it say ill have to pay custom fees. I paid £13 for 2day delivery, I still haven't received my parcel. I've had to pay €48.00 customs and still didn't receive them. Today I got another email saying I need to pay €37.00 for customs again. So boots that were meant to cost me £135.00 have cost me over £200. I'm not happy and will definitely not buy them them again!!
We did not receive the boots yet. A few weeks later.
Sport It First is an online retailer specializing in sportswear, clothing, and footwear, catering to a diverse customer base that includes men, women, and children. The company offers a wide range of branded products from well-known manufacturers such as Under Armour, Nike, and Adidas. Customers can explore various categories, including trainers, leggings, and casual apparel, all designed to meet the needs of active lifestyles. In addition to its extensive product offerings, Sport It First provides convenient services such as express shipping and free UK exchanges on size changes, ensuring a seamless shopping experience. With regular promotions, including discounts on preloved items, the company aims to deliver value to its customers while promoting sustainability in fashion. For more information, visit their website at sportitfirst.co.uk.
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