Great swimsuits.....
Delighted with the lovely Speedo swimsuits. Very speedy delivery too - many thanks.

Sport It First is an online retailer specializing in sportswear, clothing, and footwear, catering to a diverse customer base that includes men, women, and children. The company offers a wide range of branded products from well-known manufacturers such as Under Armour, Nike, and Adidas. Customers can explore various categories, including trainers, leggings, and casual apparel, all designed to meet the needs of active lifestyles. In addition to its extensive product offerings, Sport It First provides convenient services such as express shipping and free UK exchanges on size changes, ensuring a seamless shopping experience. With regular promotions, including discounts on preloved items, the company aims to deliver value to its customers while promoting sustainability in fashion. For more information, visit their website at sportitfirst.co.uk.
Sport It First generally receives positive feedback for its fast delivery and competitive pricing, with many customers praising the quick turnaround on their orders. Reviewers frequently mention the ease of ordering online and the quality of products received, highlighting a smooth purchasing experience.
However, there are significant concerns regarding the return and refund processes, with several customers expressing frustration over delays and difficulties in returning items. Complaints about missing parcels and inadequate customer service responses further contribute to a negative sentiment among a portion of the customer base. While many enjoy the shopping experience, the issues with returns and refunds tarnish the overall impression.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.1 | 100 | 100% | -1.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Mar 25 | 4.4 | 42 |
| Apr 25 | 4.1 | 44 |
| May 25 | 2.6 | 5 |
| Jun 25 | 2.9 | 8 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“First time purchaser and the experience was great”
“I liked Sport It First and was shopping here regularly, but my last order wasn't pleasant at all”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Hobbies & Crafts.
| Company | Overall | Legit | Delivery | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.1 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 100 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.5 out of 5 (good) | 4.7 out of 5 (good) | −3% | 551 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.5 out of 5 (good) | 4.0 out of 5 (good) | — | 272 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 5.0 out of 5 (good) | 4.0 out of 5 (good) | — | 25 | |
| 5.0 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 5.0 out of 5 (good) | 5.0 out of 5 (good) | — | 25 |
Bottom line: Sport It First is #5 of 5 on overall rating in this group. On quality, Pellpax scores higher (5.0 vs 4.1).
100 reviews of Sport It First. Filter by what matters to you.
Delighted with the lovely Speedo swimsuits. Very speedy delivery too - many thanks.
Quick answers to the questions people ask most.
Sport It First has received a mix of reviews, with an overall rating of around 3 stars based on numerous verified customer experiences. Many customers have praised their competitive pricing and fast delivery, while some have expressed concerns about their return process.
There are verified reviews indicating both positive and negative experiences with Sport It First. While many customers have successfully received their orders, some have reported issues with delivery times and refunds, suggesting caution when making a purchase.
Sport It First specializes in a variety of sports and leisure items, including footwear and apparel from popular brands like Hoka and Speedo. Customers have noted a good range of products available on their easy-to-navigate website.
Sport It First typically accepts major credit cards and other common payment methods, ensuring a seamless checkout process. Details can be confirmed during the ordering process on their website.
Customers have reported challenges with the return process, including difficulties in finding return information. It's advisable to contact customer support for specific return instructions, as experiences have varied widely.
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Good service
Very responsive to change and cancel my order. Managed to order the preferred size and received delivery a couple of days later.
Item ordered and delivered, as described. Happy with my purchase, and would use the site again.
Fantastic value for money
Good value, quick responsible and safe SERVICES and fast delivery
I had incorrectly sent 2 pairs of trainers back to sport it first instead of Sportshoes ( I had multiple returns and used the wrong label) to the cost of £180 I sent sport it first proof of postage and also sent 2 pre paid DPD labels to support a quick return. To date they have only returned 1 pair of trainers. I have been liaising with sport it first fir 4-5 weeks now only to be continually fobbed off with ‘ our warehouse has confirmed 2 pairs were returned’ despite me showing proof from DPD that only one pair has been returned. I have asked sport it first to send me proof of the 2nd pair being delivered and they don’t respond. (Also the 2nd pre paid label has not been used ) I have asked fir this to be escalated as a formal complaint or to be provided the address of their complaints team only to be ignored.
Ordered a pair of Asics Metaspeed edge, fitted too small/tight despite ordering half size up as I always do, so had to return using the 48 hour Tracked Service. Despite them being received back 3rd April I'm still awaiting refund 2 weeks later, I emailed customer support last week who advised the refund would be made when they were scanned in? Why should it take so long when they are there, other than to hold onto my money..this seems to be a recurring theme going by other reviews. I will be making a call tomorrow as have lost faith in waiting for it to happen.
Received an item where the pictures did not show there was a hole manufactured into the shoe so made it impractical. Contacted customer service who waived the returns fee since the product wasn't as advertised. Sent the shoes back 48 hour tracked with Royal Mail but still no response to receiving the package 15 days later even though I could see that it had been received at their warehouse. Took calling customer service 3 more times to get a refund more than 2 weeks later.
Very good material like my other duckies boiler suits
Great service, will definitely use again! Initially placed an order, used the wrong payment method, Customer Service were quick to reply and cancel my order. I ordered it again to be shipped to Australia, and I wasn’t disappointed. Fast, efficient and easily tracked. Happy with my purchase, thank you.
Efficient and quickly despatched after order placed
Sport It First is an online retailer specializing in sportswear, clothing, and footwear, catering to a diverse customer base that includes men, women, and children. The company offers a wide range of branded products from well-known manufacturers such as Under Armour, Nike, and Adidas. Customers can explore various categories, including trainers, leggings, and casual apparel, all designed to meet the needs of active lifestyles. In addition to its extensive product offerings, Sport It First provides convenient services such as express shipping and free UK exchanges on size changes, ensuring a seamless shopping experience. With regular promotions, including discounts on preloved items, the company aims to deliver value to its customers while promoting sustainability in fashion. For more information, visit their website at sportitfirst.co.uk.
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