Primark Stores Ltd operates as a retail company focused on providing affordable fashion and home goods. With a commitment to delivering quality products at low prices, Primark caters to a diverse customer base that includes budget-conscious shoppers, families, and young adults seeking trendy apparel and accessories. The company's extensive range of offerings includes clothing, footwear, and various home essentials. The platform’s website, stores.primark.com, serves as a hub for customers to explore the latest collections, promotions, and store locations. By emphasizing cost-effectiveness and style, Primark aims to meet the evolving needs of consumers in the fast-fashion sector. The company’s approach aligns with the growing demand for accessible fashion, positioning itself as a key player in the retail industry.
Primark Stores Ltd receives a mix of feedback from customers, highlighting both commendable service and significant issues. Many reviewers praise the helpfulness of staff, with specific mentions of employees like Marta and Hakim who go above and beyond to assist shoppers.
Customers appreciate the variety and affordability of products, noting that Primark is a great place for bargains and clothing that suits their needs. However, there are notable complaints regarding long queues and poor management, with some customers feeling mistreated or ignored. Issues with product quality, particularly footwear, are also raised, with reports of items falling apart quickly and difficulties in obtaining refunds. Overall, while there are positive experiences, the negative aspects, particularly around customer service and product reliability, leave a mixed impression.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.4 | 14 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 5.0 | 1 |
| Jun 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 14 most recent reviews.
“Amazing service from Marta today at the Ealing Broadway branch”
“It's ridiculous most of the staff don't care about the customers if you have an opinion they passive aggressively wis...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
| Company | Overall | Legit | Service | Trend | Reviews |
|---|---|---|---|---|---|
 | 3.4 out of 5 (fair) | 100 out of 100 | 3.0 out of 5 (fair) | — | 14 |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | +2% | 397 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | +15% | 295 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | −3% | 125 | |
| 3.0 out of 5 (fair) | 100 out of 100 | 2.7 out of 5 (poor) | −20% | 100 |
Bottom line: Primark Stores Ltd is #3 of 5 on overall rating in this group. On service, Red Run scores higher (5.0 vs 3.0).
14 reviews of Primark Stores Ltd. Filter by what matters to you.
Amazing service from Marta today at the Ealing Broadway branch! I was looking for a set of earrings and I found them but the rest of the other earrings were missing. She helped me locate some of the earrings and was so patient, efficient and friendly throughout ! 5 star service from here and would definitely recommend her!
Store assistant Hakim from Primark on Tottenham Court Rd made my visit to the store a great experience. He located everything I needed to buy and took time to escort me to the items and helped me select the right choices too. 5* to Hakim for customer service and doing it all with a smile too.
Sales Assistant at Primark Was lovely! She took me to the exact spot where I would find what I was looking for and then she checked for alternatives and spoke to me about a colour suiting me. She really loves her job and is really good at it. Primark should be privileged to have someone like her and hope she doesn't get offered a higher paid role elsewhere. Her name was Sue Old. I couldn't manage to get the feedback online via Primark so am highlighting it on Trust Pilot. Thankyou
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 57% of recent reviews are 4–5★ and 36% are 1–2★.
Beth Southampton Uk Awesome Above and beyond Wednesday 02/11/22 12-00 ish Helped me with quilts x2 Bambi And bedding x4 Carry to till And put me through till save me queuing Helped with Mila 🦮 🫶💐⭐️⭐️⭐️⭐️⭐️⭐️
Primark Tottenham Court Rd/Oxford St, London. We received outstanding customer service from the staff at the tills. As a disabled customer we were very pleasantly surprised with the full point for customers with additional needs. The lady serving us was super helpful and friendly. What a wonderful experience and made so much easier by easy access at the accessible till. Way to go Primark, well done, leading by example. Other large stores need to follow suit. What a fabulous example of supporting customers with disabilities/additional needs. Absolutely outstanding staff customer service. We will be back again soon. Thank you for such a great shopping experience.
Great store, fair prices!
If you happen to forget some toiletries, sundries, or last minute gifts/souvenirs, this place is great and a bargain. I just wished I went here sooner.
Primark Stores Ltd operates as a retail company focused on providing affordable fashion and home goods. With a commitment to delivering quality products at low prices, Primark caters to a diverse customer base that includes budget-conscious shoppers, families, and young adults seeking trendy apparel and accessories. The company's extensive range of offerings includes clothing, footwear, and various home essentials. The platform’s website, stores.primark.com, serves as a hub for customers to explore the latest collections, promotions, and store locations. By emphasizing cost-effectiveness and style, Primark aims to meet the evolving needs of consumers in the fast-fashion sector. The company’s approach aligns with the growing demand for accessible fashion, positioning itself as a key player in the retail industry.
This profile hasn't been claimed by the business owner.
