The Alcohol Free Co Ltd is a UK-based retailer specializing in premium alcohol-free beverages, including beers, wines, and spirits. The company's website, thealcoholfreeco.co.uk, offers a curated selection of non-alcoholic drinks from top brands, catering to consumers seeking mindful drinking options. With a diverse range of products, customers can find unique offerings such as alcohol-free ales, lagers, and craft brews, suitable for various occasions. Targeting health-conscious individuals and those who prefer non-alcoholic alternatives, The Alcohol Free Co aims to provide high-quality options that do not compromise on flavor or experience. By focusing on premium selections, the company serves a growing market of consumers interested in enjoying social settings without the effects of alcohol.
The Alcohol Free Co Ltd receives high praise for its quick delivery and excellent selection of alcohol-free beverages, with many consumers noting the prompt service and high-quality products. Reviewers appreciate the ease of the ordering process and the variety available, often expressing satisfaction with their purchases.
However, there are notable complaints regarding order fulfillment, with some customers experiencing delays and issues with receiving the correct items. A few reviews highlight poor customer service experiences, particularly concerning refunds and product quality, such as dissatisfaction with specific drinks. Despite these criticisms, the overall sentiment remains positive, with a significant majority of customers expressing their intent to order again.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.4 | 268 | 100% | -0.5 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 5.0 | 5 |
| Oct 24 | 5.0 | 1 |
| Nov 24 | 4.5 | 2 |
| Dec 24 | 3.3 | 7 |
| Jan 25 | 5.0 | 1 |
| Feb 25 | 2.0 | 2 |
| Mar 25 | 4.0 | 3 |
| Apr 25 | 4.0 | 3 |
| May 25 | 4.6 | 9 |
| Jun 25 | 3.8 | 5 |
| Jul 25 | 3.8 | 6 |
| Aug 25 | 4.0 | 3 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 268 most recent reviews.
“Quick delivery , a big selection to choose from , will be buying from you again soon”
“The worst customer service I have ever encountered bar none”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Delivery | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.4 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.7 out of 5 (good) | 4.6 out of 5 (good) | +4% | 268 |
| 4.7 out of 5 (good) | 100 out of 100 | — | 4.9 out of 5 (good) | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 4.2 out of 5 (good) | 2.9 out of 5 (fair) | — | 1,000 |
Bottom line: The Alcohol Free Co Ltd is #3 of 5 on overall rating in this group.
268 reviews of The Alcohol Free Co Ltd. Filter by what matters to you.
Over a year ago
I was disappointed not to receive all of the beers that I selected. There was a pencil note about a refund. I've been in contact multiple times with the company but am still to receive my refund for... See more
Over a year ago
Quick delivery , a big selection to choose from , will be buying from you again soon
Over a year ago
Everything works well A great selection of alcohol free beers to choose from, super fast processing of my order and delivery when I wanted it.
Over a year ago
Took nearly a month not to deliver what I had ordered and paid for in advance. The worst customer service I have ever encountered bar none. They blamed the courier company and did not apologise.
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I was disappointed not to receive all of the beers that I selected. There was a pencil note about a refund. I've been in contact multiple times with the company but am still to receive my refund for the items that were not sent. I do hope that taking over the Dry Drinker name this summer isn't distracting this business
Quick delivery , a big selection to choose from , will be buying from you again soon
Everything works well A great selection of alcohol free beers to choose from, super fast processing of my order and delivery when I wanted it.
Took nearly a month not to deliver what I had ordered and paid for in advance. The worst customer service I have ever encountered bar none. They blamed the courier company and did not apologise.
Good service but the whiskey substitute was disgusting ( Glen Dochus).
Great choice of AF drinks, alongside prompt service.
Quick dispatch and delivery. All products of high quality and great value for money.
The shipment of alcohol free beer was delayed and wasn’t going to arrive until after the weekend. I contacted the customer support and told them it was needed for Saturday as it my daughters wedding. They sent out another order to arrive by 10:30 on the day of the wedding. Fantastic service from Becca!
quick and easy process, only issue for me is the price of the lager is a lot higher than comparable options so it's unlikely I will buy again
I ordered a clearance box after seeing the wines on social media, I opened the fizz and it tastes like apple cider vinegar, I immediately threw it down the sink, I’ve emailed them about my experience and happy to have the other 5 collected and just a simple refund, in my view not drinkable maybe that’s why they were a clearance for £30
The choice of beers is excellent although the overall prices appear on the high side. However there are very good offers on most occasions. On one occasion the delivery company caused a mix up and we got our order free of charge
Very impressed, good products at a reasonable price. Delivery was good as well, received the guiness within a couple of days,as promised. Previously ordered some ciders, and unfortunately they didn't last long, as they were very refreshing.
A great selection of alcohol free drinks and a very prompt delivery. I'll be using them again in the future.
Arrived on time. Looks nice. A present for my father who is in a care home, he loved his whisky but not allowed alcohol. This looks the part. Time will tell.
Easy to use website and checkout. Post order communication very good and delivery with DHL on time and as agreed.
I ordered some beer on the 17th of May and i got an email on the 18th to say it had shipped. I contacted them again on the 22nd of Mat as my order had not arrived and they told me that it would be sent that day as they were waiting on stock of my type of beer. Its arrived today on the 28th. They made no attempt at o contact me to let me know the beer was not in stock, if they had i could of chosen another brand or got a refund and bought elsewhere. This to me is poor customer service. I would not recommend this company and will not buy from them again. Once they have your money they are not bothered.
Great product. Tastes very much like Malibu.
The Alcohol Free Co Ltd is a UK-based retailer specializing in premium alcohol-free beverages, including beers, wines, and spirits. The company's website, thealcoholfreeco.co.uk, offers a curated selection of non-alcoholic drinks from top brands, catering to consumers seeking mindful drinking options. With a diverse range of products, customers can find unique offerings such as alcohol-free ales, lagers, and craft brews, suitable for various occasions. Targeting health-conscious individuals and those who prefer non-alcoholic alternatives, The Alcohol Free Co aims to provide high-quality options that do not compromise on flavor or experience. By focusing on premium selections, the company serves a growing market of consumers interested in enjoying social settings without the effects of alcohol.
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