Cru World Wine is a leading online marketplace specializing in the buying, selling, storing, and managing of fine wines and spirits. With warehouses located in the UK, Hong Kong, Singapore, and France, the company facilitates international shipments, making it accessible for wine enthusiasts and collectors worldwide. Customers can engage in a variety of services, including bidding on wines, managing existing bids, and obtaining market analyses to inform their purchasing decisions. The platform caters to both individual collectors and businesses, providing tools for wine investment, vintage comparison, and condition verification. Cru World Wine also offers an app for mobile access, enhancing user experience and allowing customers to explore a diverse selection of wines from regions such as France, Spain, and Italy. With a focus on fine wine and spirits, the company aims to connect wine lovers with quality products while ensuring efficient management of their collections.
Cru World Wine receives overwhelmingly positive feedback from customers who praise its extensive selection of wines and exceptional service. Reviewers highlight the company's knowledgeable staff, efficient communication, and competitive pricing, making it a preferred choice for both casual drinkers and serious investors.
Many appreciate the comprehensive information and tools available on the platform, which enhance the overall wine purchasing experience. However, a few customers express concerns regarding order issues and the clarity of duty fees, suggesting that some aspects of the ordering process could be improved. Despite these minor complaints, the majority of consumers regard Cru World Wine as a trustworthy and professional supplier. Overall, the sentiment is highly favorable, with many recommending the company for its quality wines and excellent service.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 31 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Dec 2023.
| Month | Average | Reviews |
|---|---|---|
| Mar 23 | 1.0 | 1 |
| Apr 23 | 5.0 | 1 |
| May 23 | — | 0 |
| Jun 23 | — | 0 |
| Jul 23 | 2.0 | 1 |
| Aug 23 | — | 0 |
| Sep 23 | — | 0 |
| Oct 23 | — | 0 |
| Nov 23 | — | 0 |
| Dec 23 | 5.0 | 19 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 31 most recent reviews.
“A customer for over three decades (including Bibendum before Cru)”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Service | Website & app | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.7 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.5 out of 5 (good) | 4.4 out of 5 (good) | — | 31 |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 1.9 out of 5 (poor) | 2.9 out of 5 (fair) | — | 1,000 |
Bottom line: Cru World Wine is #1 of 5 on overall rating in this group. On service, Copenhagen Coffee Dealers scores higher (4.9 vs 4.6).
31 reviews of Cru World Wine. Filter by what matters to you.
Over a year ago
A customer for over three decades (including Bibendum before Cru). Excellent customer service and advice, and of course its choice of wines. Am a user of multiple merchants and Cru is my top pick,
Over a year ago
Such a great selection, great historical data and valuation tools, while maintaining very competitive prices and a very service friendly human touch. Looking forward to enjoying many of the great bott... See more
Over a year ago
They are great in how comprehensively they can be used and in their range of products - and information they provide. I invest and I drink - they are great for both. I store wine in 4 cities - no prob... See more
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
A customer for over three decades (including Bibendum before Cru). Excellent customer service and advice, and of course its choice of wines. Am a user of multiple merchants and Cru is my top pick,
Responsive, helpful, efficient.
Such a great selection, great historical data and valuation tools, while maintaining very competitive prices and a very service friendly human touch. Looking forward to enjoying many of the great bottles bought through Cru.
They are great in how comprehensively they can be used and in their range of products - and information they provide. I invest and I drink - they are great for both. I store wine in 4 cities - no problem. And most importantly, the wine review cites that are so helpful but also expensive are not needed when trading with Cru because they post the reviews. Easy to pick good wines and great deals.
Always found their recommendations to be “on the money” and their communications about deliveries etc. first class
I use 3 other merchants for buying / storing / selling wine and Cru is by far the best platform on all fronts. I’ve been with them for 4-5 years now and have the lions share of my wine with them. The team (sales and service) are first rate. The level of information / education and access to a huge variety of global wines is outstanding. Highly recommend.
I have been buying wine from Cru World Wine for four years. The website and trading platform are excellent and the staff working behind the scenes are professional, helpful and reply promptly to queries. I would highly recommend them as a wine broker.
A completely professional service from first to last, great wines, great staff & great service.
Superb and trustworthy supplier - highly recommended !
Great service. On time delivery. And probably the biggest selection of wines out there. Unlike some - they tell you whether it’s available immediately or when it’s due.
Fantastic wine company and online platform. If you’re looking to by to drink then you’ll be getting the most competitive prices but Cru really steps out ahead of the other when you’re looking to trade. With live up to date prices and the ability to instantly asses and trade your portfolio, Cru World Wines provides everything you’ll ever need. This is all backed up by a team of very experienced and knowledgeable wine experts ready to advise.
Cru World Wine do a great job of offering value to their customers. They continually find highly rated, reasonably priced wine. And, their website and sales software are very easy to use.
I have bought and stored wine with them and their predecessors since the 1990s. They have always provided me with a first class service and have provided me with access to the finest French, Italian, Spanish, German and Portuguese wines. I would unhesitatingly recommend them.
I’ve been a client of Cru for several years now and am very happy with the service offered. Will and his team are always looking to offer me different wines tailored to what they think might appeal to me. Jane is very helpful when it comes to logistics, often liaising with other merchants on my behalf. Finally there is the platform where one can manage one’s portfolio effectively given the data offered. There is also a good opportunity to trade wines if that is your preference over taking delivery. In a word, highly recommended!!
It's a difficult to credit the previous 2 star rating. Like most merchants default pricing is in bond. If delivery is required duty and vat are clearly shown. I have bought and sold on Cru for about 5 years. Their software is state of the art and support from Tom and Jane is excellent. Cash payments on sales are always promptly made. Pretty near perfect.
I have had a consistently excellent experience with Cru spanning 4 - 5 years. I have used multiple other (highly reputable) wine companies in my time and certainly for my purposes Cru has consistently been head and shoulders above the rest. Wine is all about buying opportunistically and the allocations / recommendations / prices / timing and what Cru provides is second to none meaning I have been able to secure exceptional drinking wines at great value and the investment wines have on average performed well. Even my drinking wines are on average up 30% after a few months… Lastly, they have a very good platform, it is easy to sell direct from your portfolio. Highly recommended
Surprised to see an average revue here. I’ve found their range of wines to be unquestionably world class and their service efficient and effective.
Always had great service with competitive pricing. State of the art trading tech too if you want to buy and sell. Well curated offerings.
I have been ordering from Cru World Wine almost since they started. I have never had a poor experience and their new App is awesome for account management. The London team have always answered any questions I have had promptly. I would definitely recommend!
Made my first order of wine and just had it land in my account ready for delivery. What they don’t make really clear during the order process is on top of price you have to pay duty, tax and extra delivery. What they should do show you is the tax and duty calculation if it’s excluded. In my case a £195 order had ~40% added to it to get it to me. It’s in the T&Cs to be fair but where it’s excluded ive always had (via other companies) the identification of what fees and duties would be payable if delivered. That’s done really clearly up front as part of order process (not rely on T&C). Be sure to check the additional taxes, duty and delivery fees before you order.
Cru World Wine is a leading online marketplace specializing in the buying, selling, storing, and managing of fine wines and spirits. With warehouses located in the UK, Hong Kong, Singapore, and France, the company facilitates international shipments, making it accessible for wine enthusiasts and collectors worldwide. Customers can engage in a variety of services, including bidding on wines, managing existing bids, and obtaining market analyses to inform their purchasing decisions. The platform caters to both individual collectors and businesses, providing tools for wine investment, vintage comparison, and condition verification. Cru World Wine also offers an app for mobile access, enhancing user experience and allowing customers to explore a diverse selection of wines from regions such as France, Spain, and Italy. With a focus on fine wine and spirits, the company aims to connect wine lovers with quality products while ensuring efficient management of their collections.
This profile hasn't been claimed by the business owner.
