48 Mobile is a telecommunications company based in Ireland, specializing in providing mobile services tailored to meet the needs of individual consumers and businesses. With a focus on delivering flexible mobile plans and competitive pricing, the company aims to enhance the mobile experience for its customers. 48 Mobile offers a variety of pay-as-you-go options, ensuring that users can choose plans that suit their specific usage requirements.
The target market for 48 Mobile includes both casual mobile users and those seeking more robust communication solutions. The company's offerings are designed to appeal to a diverse customer base, prioritizing user convenience and satisfaction. By positioning itself as a customer-centric mobile provider, 48 Mobile is dedicated to changing the way consumers engage with mobile technology. For more information, visit their website at 48.ie.
48 Mobile receives a predominantly negative reception from its users, with many expressing frustration over service quality and network reliability. Reviewers frequently mention issues with data connectivity, describing it as unstable or nonexistent, with some reporting speeds as low as 0.2 mb/s.
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Complaints about roaming capabilities are also common, with customers stating that the service fails to work properly when traveling abroad. While a minority of users praise the network for its competitive pricing and decent data speeds within Ireland, they often note significant drawbacks, such as the lack of Wi-Fi calling and complicated roaming setups. Overall, the sentiment leans heavily towards dissatisfaction, with many advising potential customers to consider other options.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.2
416
100%
-0.5
● Low
2.2 / 5 overall
=
416 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
1.8▼ 0.5
12-month avg
1.9
All-time
2.2
Category avg
3.8
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
2.6
7
Oct 24
2.7
9
Nov 24
1.3
4
Dec 24
1.0
5
Jan 25
1.2
6
Feb 25
1.0
3
Mar 25
1.7
6
Apr 25
1.8
5
May 25
4.0
4
Jun 25
2.2
6
Jul 25
1.1
7
Aug 25
2.4
5
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 416 most recent reviews.
Top praiseof 111 positive reviews
Customer service45%
50 mentions
Prices & value41%
45 mentions
Fast & efficient17%
19 mentions
Website & app14%
15 mentions
“The best and cheapest network provider in the whole of Ireland”
On “Customer service” · Aug 7, 2025
Top complaintsof 287 negative reviews
Customer service52%
149 mentions
Pricing14%
41 mentions
Payment issues14%
39 mentions
Account issues6%
17 mentions
“Sim didn't work made me change setting update apn about 4 times and customer service was real snarky”
On “Customer service” · Aug 17, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
Overall rating and review count for this company and similar companies
I've tried all the providers and found that 48 offers the best data speed, consistent performance, and competitive pricing. The major caveat is the lack of Wi-Fi calling, which is why I'm still hesitant to switch.
Switched to them from Eir in February. Honestly haven’t had many issues. Reception may not be as good but wifi makes up for that and being able to donate data every month to charity. Went away last month and had an issue with roaming and support helped me fix it. For €12.99 with no strings it’s better than most competitors.
Good quality of Internet and calls. Good price for service. Live support chat is very useful and quiet quick to response. The only one bad thing - app for the IOS. It's pretty laggy.
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Ok. I upgraded from 7.99 to 12.99e to get 5G ( I need that speed ). OMG. That was the best move. I am getting even 300Mb! In Dublin. Woow just woow. It is THE best ,,cheap,, network that works perfectly in Ireland. I still have concerns about roaming tho. Despite new sim, I still worry about it. Please please work in Spain!
My experience with 48 was totally positive: I was an expat in Ireland for about 3 months and I chose 48 first of all because of the low costs compared to other companies; reading the other reviews I feared much worse, instead I didn't have a single problem neither in County Cork nor in Dublin (above all I used a lot of data).
I had a few problems when activating the card, but it was solved by the customer service... but if I can make a suggestion to the company, I would try to improve the quality of the staff because I was not totally satisfied.
In any case, my final verdict is positive.
Have been with 48 for over three years now (long enough to be on the 7.99 a month deal) and never had an issue anywhere in the country I've travelled.
When you're reading review sites, always remember people are more likely to go online and rate a service when it doesn't work for them as expected resulting in a negative rating.
Can be a bit annoying having to manually switch SIM profiles when going overseas but it's no big deal really, can do that while you're sitting on the plane.
Good value and cheap and cheerful. Browsing speeeds are fine, voice quality is fine, inability to send SMS to short codes probably the biggest issue I've had over the years but most networks have same issue.
I've only contacted customer service once and they had my issue (payment issue) sorted quickly.
Good Cheap Service But Changes Need To Happen Fast
I’m a former Eir, Virgin Media mobile customer until I joined this service at the end of August it took a while for me to access making phone calls but the internet worked straight away. Changes I’d like to be made is that you can also contact through a phone no and setup up a hotspot to work off the mobile data.
48 works perfect in Roaming in Poland (2 different networks available), Spain (3 networks available), Italy (2 networks available) and in the UK (3 networks available) - all tested myself this year 2023. All in 4G/4G+. The only issue is the guidlines on their website are wrong. You need to set up Belgian network APN on their sim card NOT FOLLOW their guidelines. I do not know is it just an error or they do it intentionally to abort people using Roaming with their sim cards.
I have left a very bad comment on 48.ie one year ago but it seems that there were really good improvements since, so here I am, updating my review.
48.ie works now also abroad after some settings to be activated and the deal is a really good price.
I can now say that I recommend 48.ie!
With 48 a few years. Excellent value for money at home in Ireland for calls,texts and unlimited data. USELESS for roaming anywhere in EU. My advice is, don't bother with roaming at all. It's too stressful. Buy a pre paid local sim card for your holiday destination.
Good network overall, however you’re stuck with 3G when you go abroad which is a bit disappointing.
A lot of countries have retired their 3G networks which could leave some people a bit stuck.
Can’t fault the value for money though.
Very happy no problems with connection went to the UK had an issue with with roaming contacted customer care using chat function thay walk me Through the settings to sort this issue all sorted up and running now . 🤩
This is the 4 star review -
My wife (€10.99 plan) and my teenage daughter (€7.99 plan) were already 48 customers and I was with Vodafone paying €25 which went to €35 for a monthly rolling contract.
They were both very happy with the coverage So it was a no brainer for me to change.
I changed over a few months now and had zero issues with phone coverage and I got in at €10.99plan before the increase to €13 plan.
This is the 1 star review -
My teenage daughter went to France on her school tour. She could not connect to any network for roaming. I had looked up a few different things on-line but none worked. This seemed to be a common problem. If 48 were to fix this they would have a more happy customers.
Luckily, my teenage daughter was still able to contact us using free Wi-Fi in places like McDonald’s 😂
Even after this she won’t be changing from her plan from 48.
Now the problem I have is.
We are going to Spain in August for a long over due holiday for a week.
I know roaming with 48 is a disaster but it is very good in Ireland and good value for money.
Is it worth changing network and paying more money for better roaming????
Wow, I've only just realised that a rather unflattering review I posted a few days ago concerning the Three ISP off-shoot, 48.ie, namely, on their current Membership, was completely off the mark - and has been deleted!
I stated that their current Membership monthly data-allowance was a paltry 11GB, when in fact the allowance is now " Unlimited* " - the asterisk being shorthand for 'within reason' I presume. The 11GB I cited, refers to the EU roaming allowance that's available. Duh!
So, I'm back to being a 48.ie 'fanboy' again - well, nearly, I've only given them 4-stars, due to the rather hefty price increase, going from €8 (when I joined) to their current Membership offer of €13. This of course now includes Unlimited Data*. But since I view my current Data allotment of 100GB per month as practically 'Unlimited', I would have preferred less data for less cash. Nevertheless, I'm a happy 48.ie camper again.
I had given this a bad review because I couldn't connect in the UK but have since connected so updated my rating from 2 to 4. To get it to connect in the UK I had to change my APN from the one they said to use which is 48months.liffeytelecom.com to tescomobile.liffeytelecom.com and it registered on that network and works, I've been able to make calls and access data.
Can't argue with 7.99 a month and no problems so far - good coverage, unlimited calls more data than I'll ever need. Change over was straightforward. Does not appear to allow Intl Numbers, but with Whatsapp rarely an issue.
Recently moved family account with two numbers over to 48 with the 7.99 offer. The SIM card arrived in few days. Contacted 48 via webchat and numbers were moved without a problem. Very happy with how the switch over was handled. IT and customer service really helpful. Good data transfer(personal use), signal, reception sometimes depends on where you ar the connection coverage is weak(because you in Ireland) but I didn’t face major issues with that. International calls are a bit pricey though.Better than expected.Well done 48!
Better than expected.
Good data transfer(personal use), signal, reception much better than gomo, customer service ok for only 10.99.
I think fair service for price.
I can recommend it for everyone who does not need more than 100GB
In general good service for a good price. The only thing is that sometimes depends on where you are the connection coverage is weak but I didn’t face major issues with that. 8/10
48 Mobile is a telecommunications company based in Ireland, specializing in providing mobile services tailored to meet the needs of individual consumers and businesses. With a focus on delivering flexible mobile plans and competitive pricing, the company aims to enhance the mobile experience for its customers. 48 Mobile offers a variety of pay-as-you-go options, ensuring that users can choose plans that suit their specific usage requirements.
The target market for 48 Mobile includes both casual mobile users and those seeking more robust communication solutions. The company's offerings are designed to appeal to a diverse customer base, prioritizing user convenience and satisfaction. By positioning itself as a customer-centric mobile provider, 48 Mobile is dedicated to changing the way consumers engage with mobile technology. For more information, visit their website at 48.ie.