Excellent value
Excellent value, sim arrived very quick. Asda customer service was excellent.

Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
Asda Mobile receives a mixed response from consumers, reflecting both commendable service and notable frustrations. Many reviewers appreciate the excellent value and quick delivery of SIM cards, highlighting the helpfulness of customer service when issues arise.
Positive sentiments often mention the ease of switching to Asda and the reliability of the phone signal. However, significant complaints surface regarding the service quality, with some customers experiencing delays in receiving their SIM cards and difficulties with the website and app functionality. Issues such as slow internet speeds and limitations on purchasing multiple SIMs also contribute to dissatisfaction. Overall, while Asda Mobile offers good value and customer support, the service inconsistencies leave many users frustrated.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,060 | 100% | -0.4 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.0 | 423 |
| Jun 25 | 3.6 | 359 |
| Jul 25 | 3.6 | 218 |
| Aug 25 | 3.4 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Asda customer service was excellent”
“The service is a joke”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Mobile Carriers.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 50 out of 100 | 3.8 out of 5 (good) | 4.1 out of 5 (good) | 2.1 out of 5 (poor) | — | 1,060 | |
| 3.3 out of 5 (fair) | 100 out of 100 | 3.1 out of 5 (fair) | 3.6 out of 5 (good) | 2.3 out of 5 (poor) | — | 1,060 | |
| 3.5 out of 5 (fair) | 100 out of 100 | 3.7 out of 5 (good) | 3.9 out of 5 (good) | 3.6 out of 5 (good) | — | 1,060 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 1,060 | |
| 3.9 out of 5 (good) | 100 out of 100 | — | — | 3.5 out of 5 (good) | — | 1,060 |
Bottom line: Asda Mobile is #3 of 5 on overall rating in this group. On website & app, Maya Mobile scores higher (4.1 vs 2.1).
1,060 reviews of Asda Mobile. Filter by what matters to you.
Over a year ago
Excellent value, sim arrived very quick. Asda customer service was excellent.
Over a year ago
I am still waiting for my my SIM and change over to you more than two weeks. You have my bank details for direct debit and will be charging me. I am not happy.
Over a year ago
So far everything is fine, Some difficulty setting up the new sim card as no local shop and staff to do it for me.(i;m not good at technology!) The customer service person I spoke with on the phone w... See more
Over a year ago
The service is a joke. Website fails every time I try to register the SIM I bought. Asda should stick to selling bananas.
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Polarized pattern: few middle ratings. 61% of recent reviews are 4–5★ and 32% are 1–2★.
Excellent value, sim arrived very quick. Asda customer service was excellent.
I am still waiting for my my SIM and change over to you more than two weeks. You have my bank details for direct debit and will be charging me. I am not happy.
So far everything is fine, Some difficulty setting up the new sim card as no local shop and staff to do it for me.(i;m not good at technology!) The customer service person I spoke with on the phone was very patient and helpful and I also have a very helpful neighbour.
The service is a joke. Website fails every time I try to register the SIM I bought. Asda should stick to selling bananas.
A new sim at a great price and good phone signal.
Set up very quick and when I had to call customer service they were very helpful
I would like to obtain another sim for my wife but I can only purchase one. Ive always had 2 contracts with other providers. Asda is the first one that doesn't allow this.
Nightmare app can’t log in tried to get through to report issues via the number online went to Voda phone answering service awful
I wanted sim card to use for couple of week till my new internet provider install the fibre optic, in my area. The internet was extremely slow, I was getting 1 mb,on good day I was getting 1.5mb. painful experience.
Fantastic, amazing price, very reliable and was delivered quickly. Would recommend to anyone thinking of switching
Very easy to switch to Asda very nice and helpful customer service staff. Good value
The operators were polite and helpful and were able to sort out the queries I had.
Easy to set up and a good price
Web site very easy to navigate and forms easy to fill in. Passed over pac code and mobile number swapped over next morning. Reception on Vodaphone network excellent and and internet calling, an improvement on my last supplier. Pricing and contract time brilliant. Have been recommending to family and friends.
Easy to apply for, quick delivery though took a while to use the PAC
I have purchased two £4 text talk sims now costing £8 in total and on neither occasion have I been able to get them to deliver the one months unlimited text talk service, each time they required a top up of a further £4 this is abysmal service the fact that their logon register software allows this to happen is just atrocious front end service design, if I could give them less rating... I would, gladly.
Good value, quick delivery, nice friendly staff when you phone up
Asda Mobile is a telecommunications provider that offers a variety of SIM-only deals and mobile plans to consumers in the UK. The company operates on the Vodafone network, ensuring reliable coverage for 99% of the UK population. Asda Mobile caters to a wide range of customers, including those looking for budget-friendly options, as well as individuals seeking flexibility with their mobile plans. Their offerings include plans with data ranging from 10GB to unlimited, all featuring unlimited minutes and texts. Customers can choose between 12 and 24-month contracts or opt for monthly plans without a long-term commitment. Asda Mobile also provides additional features such as data rollover, allowing users to save unused data for future months, and roaming in 46 destinations. With a focus on affordability and transparency, Asda Mobile aims to deliver accessible mobile services to meet the diverse needs of its customers.
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