The person I spoke to was friendly and…
The person I spoke to was friendly and helpful

ALA Insurance is a UK-based provider specializing in GAP (Guaranteed Asset Protection) insurance, designed to protect vehicle owners from financial shortfalls in the event of a total loss. The company offers a range of GAP insurance products that cover various vehicle types, including new, used, leased, and pre-registered cars. With a focus on customer satisfaction, ALA Insurance features a Best Price Guarantee, ensuring competitive pricing compared to dealership offerings. In addition to GAP insurance, ALA Insurance provides car warranty options that cover electrical and mechanical failures, as well as keycare services for lost or stolen vehicle and house keys. The target market includes individual car owners seeking comprehensive coverage and peace of mind, along with those looking for flexible payment options. ALA Insurance is committed to delivering high-quality products with a 99% claims payout rate, making it a reliable choice for consumers seeking financial protection for their vehicles.
ALA Insurance receives overwhelmingly positive feedback from customers, who frequently highlight the friendly and helpful staff as a major strength. Reviewers appreciate the quick service and competitive pricing, noting that the process of setting up policies is straightforward and efficient.
Many express satisfaction with the easy-to-navigate website, which simplifies the selection of coverage options. While the majority of experiences are positive, a small number of reviews caution potential customers to "stay clear" of ALA, indicating some dissatisfaction, though specific issues are not detailed. Overall, ALA Insurance is recognized for its excellent customer service and value, making it a recommended choice for many. The sentiment is predominantly positive.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.9 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“The website is super easy to use”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 5.0 out of 5 (good) | 5.0 out of 5 (good) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
Bottom line: ALA Insurance is #1 of 5 on overall rating in this group.
60 reviews of ALA Insurance. Filter by what matters to you.
The person I spoke to was friendly and helpful
Friendly, professional & helpful
Good price, very quick service, thanks.
I have used ALA Insurance for a number of vehicle purchases and have found the staff to excellent and very friendly. They are also very competitive. Fortunately I have never had to claim so I can't comment on that process.
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Very competitive price.
The setting up of my policy was dealt with in a matter of minutes. I was most pleased with the way in which my call was handled with every aspect of the setting up being explained in detail Thank you
Absolutely fantastic experience. Friendly professional. Will definitely recommend them to my friends
I was helped all the way through the renewal of my gap insurance.
Recommend by a motor retailer Easy to set up Great value
Very reasonable priced insurance with fantastic customer service
JAKE was patient with our questions and explained everything. It was a pleasure to make our vehicle cover with his help.
very easy to buy what we set out to purchase.
Good and comprehensive cover to protect against those nasty and unhappy little troubles that can spoil your pride and joy and empty your wallet. Gap cover, alloys and tyres, scratch and dent and claim excess all covered with ease. Recommended by JayEmm on Cars and well worth the investment for peace of mind. Easy to understand and choose the type and level of cover you want to protect your car.
ALA Insurance is a UK-based provider specializing in GAP (Guaranteed Asset Protection) insurance, designed to protect vehicle owners from financial shortfalls in the event of a total loss. The company offers a range of GAP insurance products that cover various vehicle types, including new, used, leased, and pre-registered cars. With a focus on customer satisfaction, ALA Insurance features a Best Price Guarantee, ensuring competitive pricing compared to dealership offerings. In addition to GAP insurance, ALA Insurance provides car warranty options that cover electrical and mechanical failures, as well as keycare services for lost or stolen vehicle and house keys. The target market includes individual car owners seeking comprehensive coverage and peace of mind, along with those looking for flexible payment options. ALA Insurance is committed to delivering high-quality products with a 99% claims payout rate, making it a reliable choice for consumers seeking financial protection for their vehicles.
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