The person I spoke to was friendly and…
The person I spoke to was friendly and helpful

ALA Insurance is a UK-based provider specializing in GAP (Guaranteed Asset Protection) insurance, designed to protect vehicle owners from financial shortfalls in the event of a total loss. The company offers a range of GAP insurance products that cover various vehicle types, including new, used, leased, and pre-registered cars. With a focus on customer satisfaction, ALA Insurance features a Best Price Guarantee, ensuring competitive pricing compared to dealership offerings. In addition to GAP insurance, ALA Insurance provides car warranty options that cover electrical and mechanical failures, as well as keycare services for lost or stolen vehicle and house keys. The target market includes individual car owners seeking comprehensive coverage and peace of mind, along with those looking for flexible payment options. ALA Insurance is committed to delivering high-quality products with a 99% claims payout rate, making it a reliable choice for consumers seeking financial protection for their vehicles.
ALA Insurance receives overwhelmingly positive feedback from customers, who frequently highlight the friendly and helpful staff as a major strength. Reviewers appreciate the quick service and competitive pricing, noting that the process of setting up policies is straightforward and efficient.
Many express satisfaction with the easy-to-navigate website, which simplifies the selection of coverage options. While the majority of experiences are positive, a small number of reviews caution potential customers to "stay clear" of ALA, indicating some dissatisfaction, though specific issues are not detailed. Overall, ALA Insurance is recognized for its excellent customer service and value, making it a recommended choice for many. The sentiment is predominantly positive.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.9 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“The website is super easy to use”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 5.0 out of 5 (good) | 5.0 out of 5 (good) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
Bottom line: ALA Insurance is #1 of 5 on overall rating in this group.
60 reviews of ALA Insurance. Filter by what matters to you.
Over a year ago
The person I spoke to was friendly and helpful
Over a year ago
I have used ALA Insurance for a number of vehicle purchases and have found the staff to excellent and very friendly. They are also very competitive. Fortunately I have never had to claim so I can't co... See more
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The person I spoke to was friendly and helpful
Friendly, professional & helpful
Good price, very quick service, thanks.
I have used ALA Insurance for a number of vehicle purchases and have found the staff to excellent and very friendly. They are also very competitive. Fortunately I have never had to claim so I can't comment on that process.
Very competitive price.
The setting up of my policy was dealt with in a matter of minutes. I was most pleased with the way in which my call was handled with every aspect of the setting up being explained in detail Thank you
Rang customer services and they were amazing, super attentive and helpful. The website is super easy to use. Overall a great experience.
The website was quick and easy to navigate, just click the required buttons and pay at the end. It is simple to select the level of cover required and there are plenty of options to choose from. All round a great experience - Highly recommended.
Yes it was very easy and simple It’s my 2nd time with them, Good service overall
Easy to set up and purchase my GAP insurance for my new vehicle. I must say it was also a reasonable price.
Absolutely fantastic experience. Friendly professional. Will definitely recommend them to my friends
I was helped all the way through the renewal of my gap insurance.
Recommend by a motor retailer Easy to set up Great value
Very reasonable priced insurance with fantastic customer service
Nice and easy site to use, fair prices with ample options/choices to choose from which best cover my needs.
JAKE was patient with our questions and explained everything. It was a pleasure to make our vehicle cover with his help.
Very easy process and extremely helpful advisers. Thank you.
very easy to buy what we set out to purchase.
ALA Insurance is a UK-based provider specializing in GAP (Guaranteed Asset Protection) insurance, designed to protect vehicle owners from financial shortfalls in the event of a total loss. The company offers a range of GAP insurance products that cover various vehicle types, including new, used, leased, and pre-registered cars. With a focus on customer satisfaction, ALA Insurance features a Best Price Guarantee, ensuring competitive pricing compared to dealership offerings. In addition to GAP insurance, ALA Insurance provides car warranty options that cover electrical and mechanical failures, as well as keycare services for lost or stolen vehicle and house keys. The target market includes individual car owners seeking comprehensive coverage and peace of mind, along with those looking for flexible payment options. ALA Insurance is committed to delivering high-quality products with a 99% claims payout rate, making it a reliable choice for consumers seeking financial protection for their vehicles.
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