Blink Cat Food is a subscription-based service that specializes in providing high-quality cat food made from 100% natural ingredients. The company offers a variety of delicious and nutritious meals tailored to meet the dietary needs of cats. Customers can start their experience with a trial pack, which includes six of Blink's bestselling recipes for just £1. This approach allows cat owners to discover what their pets love before committing to a subscription plan.
Targeting cat owners who are concerned about the quality of their pets' food, Blink emphasizes transparency in its ingredients and aims to provide healthier alternatives to conventional "fast food" options available in supermarkets. By offering a personalized subscription service, Blink Cat Food seeks to cater to the specific preferences of individual cats, ensuring that they receive meals that are both tasty and beneficial to their health.
Blink Cat Food has a positive customer experience.
Reviewers of Blink Cat Food express a strong appreciation for the quality of the food, noting that their cats loved it and thrived on it prior to recent changes. Many customers have been loyal for years, highlighting the brand's initial high standards and excellent customer service.
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However, a significant number of reviews indicate dissatisfaction with recent recipe changes, particularly the introduction of tapioca, which has led to adverse reactions in some cats, including vomiting and refusal to eat. Consumers report that the new formulations lack the quality and appeal of previous versions, causing them to reconsider their subscriptions. Additionally, issues with product availability and packaging have been raised, further contributing to frustration.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.7
1,000
100%
-1.6
● Medium
4.7 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Aug 2025.
Last 3 months
3.2▼ 1.6
12-month avg
4.7
All-time
4.7
Category avg
4.1
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Mar 25
4.9
344
Apr 25
4.9
535
May 25
4.4
29
Jun 25
3.8
35
Jul 25
3.2
49
Aug 25
1.0
8
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 448 positive reviews
Quality12%
52 mentions
Prices & value4%
18 mentions
Fast & efficient4%
17 mentions
Selection3%
15 mentions
“I like how good quality it is and the subscription makes it really good value”
On “Quality” · Jul 18, 2025
Top complaintsof 41 negative reviews
Subscription49%
20 mentions
Customer service46%
19 mentions
Delivery37%
15 mentions
Quality34%
14 mentions
“So, as they clearly are no longer anywhere near the company or the product they used to be, we will, like so many oth...”
On “Subscription” · Aug 7, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Pet Food & Supplies.
Overall rating and review count for this company and similar companies
Unbelievable. If only I had read the most recent reviews of Blink before I tried to politely contact them to get their patronising unhelpful response. By the way, how do they still have such a high st... See more
We have been getting this brand for over 3 years until recently …
We have been getting this brand for our cats since they were kittens so around 3 years now, and it has always been a brand we trusted and my cats always got along with(and one of them is very sensitiv... See more
Have had a subscription for over a year now. The cats were absolutely loving it. Now they've changed the recipe adding tapioca they say. But the food smells funny and is now in a more solid jelly. The... See more
Recipes used to be good (I switched from KatKin as my cats have allergies and were so bored by the limited flavours they could have). Started off well but last few months have been awful.
Recipes are... See more
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Unbelievable. If only I had read the most recent reviews of Blink before I tried to politely contact them to get their patronising unhelpful response. By the way, how do they still have such a high star rating on Trustpilot, and first reviews you see are so positive, when they have now had a deluge of negative reviews?? Strange.
Anyway. I thank all those who have reviewed this company so recently. You confirmed my worse suspicions. So I say to anyone out there to read them, and this:
1. Having used Blink for several years and they were great we now find that the ‘new’ recipes are no longer made in UK but Thailand. Clearly GB animal welfare is better and more trustworthy. That is why we chose it in the first place. They didn’t tell us that the company had been sold and the money makers who bought it transferred production to abroad, where produce and production is cheaper. They have patronised people by saying they did send emails and they must have gone in spam boxes. PLEASE!!
2. The first pouch of the new stuff, my cat left, despite usually being very keen for it. Thank goodness I have read the reviews and realise that I will have a very hungry cat. Some people have had their cats being ill. The responses from the customer services yet again are childish and patronising.
3. No longer says 100% Natural Ingredients- so what can one conclude from that? Despite the top dollar price being the same.
4. No longer any nutritional information on the packet. I wonder why?
5. It use to say real meat fillets, it now says ‘real meat and fish’. What as opposed to fake meat and fish?They use to make a virtue of the fact they responsibly sourced their meat and only added the best bits to their produce. This no longer is on the packet. Draw your own conclusion. Heaven only knows the quality of the meat going in. How would they be able to check when it’s produced so far away.
6. We were sent completely wrong selection of pouches and no chicken. Although, now I’m quite pleased as our cat would have just left it. No explanation, no apology and my polite email to them was responded to by more or less them saying it was my fault for not reading an email I didn’t receive.
7. So, as they clearly are no longer anywhere near the company or the product they used to be, we will, like so many others it seems, be cancelling our subscription. I genuinely think that the lengths they went to in attempt to hide all this from loyal customers is disgraceful. I would have given them no stars but apparently I can’t.
We have been getting this brand for over 3 years until recently …
We have been getting this brand for our cats since they were kittens so around 3 years now, and it has always been a brand we trusted and my cats always got along with(and one of them is very sensitive to new foods). I am very disappointed as the new foods are very different to what they are used to, the texture , consistency and it just doesnt look appealing at all. I know its only 1 ingredient ‘tapioca’ which has been added but i know other cat brands include this and their food doesn't look like that, the texture/consistency is really awful! it is hard to even mush up for them - when my cats did try it they struggled to even eat it, i mushed it up but still the food would all stick together! My cats then have had really loose stools since they have had the new food too. It is a real shame as we are now really stuck on what to feed our cats in the future. For the time being we are going to pets at home and buying the old packets as we know this is what our cats are ok with. But for the future i really hope something changes with this brand. Alot of other cat owners too can agree and alot of us have been loyal customers of this brand for years so its really such a shame they had to change their recipe when so many cats got on with it so well! I know they have lost so many loyal customers because of this.
One thing i will say is that customer sevice has always been lovely and helpful. It is just really disappointing about the food, they had been having this since they were kittens so any small change really makes a difference to them , especially my boy cat who is prone to UTI’s and really relied on blink; he had 3 pouches a day and this really helped him with hydration and overall health. We are really stuck on what to do now .
Have had a subscription for over a year now. The cats were absolutely loving it. Now they've changed the recipe adding tapioca they say. But the food smells funny and is now in a more solid jelly. The cats won't go near it. It's was also advertised for years as British and good for the environment. It's now made in thailand which is cheaper in production costs but your still paying the same price.
They've also had stock issues for a long time not having multiple recipes, when emailed asking when stock would be back I got told to just move the date of the box. (Not useful when. I've already moved it multiple times due to other shortages. The last 2 or 3 boxes as well were delivered late with no message but money took out straight away.
Have emailed so hopefully they provide
Recipes used to be good (I switched from KatKin as my cats have allergies and were so bored by the limited flavours they could have). Started off well but last few months have been awful.
Recipes are always out of stock which is disappointing. They then took the money from my account and said my box was about to ship... only to email a few days later saying some recipes were out of stock and what would I like instead. Why not ask before my box was due to ship? It's been two weeks and still no sign of delivery, I've had to go out twice now to buy their pouches from a supermarket as keep running out before the delivery but they have still taken the money. Emailed customer care and all they can say is 'sorry for the inconvenience, let us know if you haven't received it by the 11th' another week!!! What am I supposed to do till then?
Looking at the most recent reviews the quality has also gone downhill so I'm not even looking forward to receiving this box...will be cancelling and moving to Untamed.
Cat food made our cats vomit after changing recipes. the tapioca is bad for cats, it didn't state tapioca on the old packaging for jelly neither new packaging. Wrote to the company to reflect on this making my both cats sick, got replied to say that they didn't change much and ask us to get a letter from Vet.
This new recipe is not good at all and the company is not willing to reflect after so many bad reviews.
Totally disappointed.
As a long term and loyal customer of Blink cat food, I was disappointed to see that they have not only changed the recipe but also their location. While we were warned about the recipe change (not well enough in my opinion) we were not told that the factory has now moved abroad. Considering that one of the reasons I chose Blink was due to its location being close to where I live (and better for the environment as a result) I am very unhappy with this change and especially that no one was told unless they specifically asked.
The more pressing issue is that since the change happened, both of my cats became violently ill from both ends. One of them is currently in the vets on a drip and the other is going there this morning due to having the same symptoms. Nothing else in the cats environment has changed (both indoors) and the severe stomach problems began after feeding them from one of the new packets which no longer has the made in Britain logo. It is important to change to a new food/recipe slowly to avoid such problems but if we were not warned about this, how were we supposed to know? Again, the note about tapioca starch came across as "this is not a big deal, your cats will be fine" and carried no warning to change slowly.
As soon as my cats are better, as that is currently taking all of my attention, I will be writing a complaint to Blink and requesting a refund as I now have over a month's worth of food which my cats are refusing to eat. Not that I blame the cats. Since the recipe change the food looks like vomit with lumps of blood in.
If your cat is already on Blink I would advise you change them carefully to a new brand to avoid what my two have been through. If you are not using it already, you may as well use a much cheaper food because the quality and air miles are no longer worth paying extra for.
We’ve been customers of Blink! for over a year, ever since we adopted our cat. Until recently, we were really impressed with the high-quality food and excellent customer service — on two occasions in particular, the team went above and beyond.
Unfortunately, we’ve had to cancel our subscription due to recent changes in manufacturing. The new recipes, now produced in Thailand, appear to have significantly declined in quality. The meat quality is much lower, the texture is unusually stiff, and the inclusion of tapioca is disappointing. The food also looks unappetising — something we never experienced with the original UK-made product, 2 of the new pouches even had small bits of blood in them…
It’s disappointing to see such a great product change for the worse. We hope Blink! reconsiders these changes in the future..
Sadly the same experience as many other previous customers here. Been buying blink for many years for my 3 cats. I chose this food in the first place because I wanted quality meat with no fillers which is what blink used to be. Now the recipes have added tapioca and are notably poorer quality across the range. I also had a (my first) very bad customer experience with them around the transition to the new recipe supplier where my box wasn’t delivered for weeks after I’d paid for it, and my cats will just not touch the new recipe food. The tuna recipe is just a solid lump so hard it’s not even able to be broken up with a spoon! Pretty disgusting.
I’m using what I have left of the old recipe pouches to transition my cats onto a new brand of British made, high quality , no grain (no added tapioca!) food which they have taken to well.
Very sad to see this brand’s demise after many years as a customer.
I initially left a positive review when I first subscribed to Blink, but unfortunately, my experience has gone downhill. The biggest issue with this company is the constant lack of stock for key recipes.
My cat had happily adjusted to the chicken & turkey recipe and as any cat owner knows, cats thrive on routine and familiarity, especially when it comes to food. Suddenly, that recipe was out of stock for nearly two months, and I had no choice but to switch her to chicken & duck, which took a lot of time and stress to transition.
Now, chicken & duck is out of stock too. It feels like a constant cycle of disruption. I’m stuck once again trying to force my cat to eat a new recipe she doesn’t want. This isn’t just inconvenient it’s upsetting for both of us.
Blink clearly has no concept of consistency or reliability when it comes to product availability. For a subscription-based service, this is unacceptable. A cat food company should not be gambling with cats’ diets like this.
Very disappointed and now seriously considering cancelling my subscription.
The change in manufacture is a huge loss for my cat who only eats Chicken and Gravy by this brand and refuses to go near any other food.
Now he’s spent the last few days turning his nose up at any food i try and give to him probably going to result in a trip to the vet.
The gravy recipes are a completely different smell and texture to the old ones. My cat won’t go near the bowl at all after eating the same food for over a year. This is so disappointing and the most affected are the cats, truly a shame on this company.
Now a bunch of cats without a dinner they love because of this change, including mine who will now refuse to eat anything else.
I was going to contact Blink about an issue with the new Chicken & Turkey in gravy, then read all the other reviews. I have been feeding my cat the gravy version of Blink for over a year now without an issue, until my last box arrived. My cat refuses to eat the Chicken & Turkey in the new packaging, but will thankfully still eat the other gravy varieties that have the union jack flag motif on the packaging. As there has been some serious changes to the food and manufacturing I will be cancelling my subscription and search for an alternative.
I have been brand loyal to BLINK since 2020. The products were fantastic, customer service second to none, the fact that the products were made with UK meat from red tractor farms, and all made in UK was what prompted me to become a subscriber! Unfortunately all this has now changed. My latest delivery (in a box marked all food made in Great Britain) had packets in without the made in Great Britain logo, so I contacted BLINK to ask why? They have moved production to Thialand! So for all us loyal subscribers who want environmentally friendly produced,good quality food for their pets can forget that now, because without any notification of these changes they’ve happened! The quality of animal welfare in Thialand is nothing like the UK and quality control will not be able to be checked with production happening thousands of miles away! Quality must have been compromised if you have to have it shipped from the other side of the world!
BLINK is no longer a company I can trust if they feel it is necessary to make such major changes without informing its loyal customers.
Subscription cancelled.
I chose Blink cat food when I got my kittens last year as I felt, with it's claims of being 'grain free', 'human grade quality meat', production in the UK and pouch recycling scheme, it met all of my needs. Now, a little over a year later I am completely disillusioned as a customer.
Blink has been sold, production moved out of the UK to Thailand, the food now uses tapioca as filler, the purity of ingredients once so lauded on the packaging is now buried on the website.
Further to this if you are a subscriber you will find that your subscription preferences do not matter due to Blink's ongoing 'supply issues'. This month 41% of my box was swapped out for flavours that make my cats sick or they will not eat so I do not include them in my order.
Instead of healthy, happy cats and the reassurance that their food is doing them good I have upset tummies, itchiness and the expense trying to replace the food they will not eat.
Blink has recently changed packaging and recipes, sadly both for the worse. The packaging is harder to open and takes a bit of force, which means that you will lose some to the countertop as it spills when you do get it open. It is also hard to get the bottom of the contents out with the redesign of the packaging, meaning you'll lose food when opening and more thats lost to the bottom of the pouch. Secondly, the recipes in jelly are now really congealed and are much more difficult to break down with a spoon and eat by the cat. Sadly it seems as those these changes have been rushed without any practicality testing. 2/5
Extremely Disappointed with Blink’s Recent Recipe Change – Our Cats Won’t Even Touch It
We’ve been loyal Blink customers for years. Our cats always loved the Blink in Gravy range, and it became one of the very few foods they consistently enjoyed. But with the recent recipe change, everything has gone downhill — and it’s incredibly frustrating.
The biggest issues are the gravy and the meat, both of which have clearly changed for the worse. The gravy used to have a thick, hearty consistency. Now, it’s watery and thin — more like cloudy broth than proper gravy. It just pools at the bottom of the pouch and looks unappealing. The meat, which used to look tender and high quality, now appears dry, mushy, and overly processed. When you pour it out, the whole thing just looks off — and our cats clearly agree.
They used to get excited as soon as they heard a pouch open. Now they just walk over, sniff the food, and walk away without even tasting it. That shift in behaviour says it all. It’s honestly quite upsetting to see. They look confused and disappointed — and so are we.
What makes this worse is that Blink isn’t cheap. We’ve always been happy to pay a bit more for something we felt was genuinely good quality and cat-approved. But when the product changes so drastically and our cats won’t even go near it, it feels like we’re throwing money away. We’ve had to discard untouched pouches and start the stressful process of looking for alternatives again.
Sadly, this isn’t the first time Blink has done this. A few years ago, while we were subscribed to their monthly box, a very similar situation happened. I contacted customer service back then, sharing side-by-side photos and explaining the noticeable changes. The response was that “not much had changed” — but our cats’ reaction told a different story. Just like now, they refused to eat it.
The difference back then, though, was that Blink actually seemed to listen. Eventually, they brought back the thicker, more consistent gravy. And even though we noticed a change in where they sourced the meat (chicken, turkey, duck), the quality was still good enough that our cats adjusted and happily started eating it again. But this time, it feels different. The gravy is worse than ever, and the meat looks like it’s dropped in quality too. It doesn’t feel like a tweak — it feels like a total downgrade.
What’s most frustrating is that the old recipe worked. It looked good, it was consistent, and most importantly, our cats loved it. There was absolutely no need to change it. We understand minor updates happen over time, but this was not a subtle change — it was a complete overhaul. It feels like quality and consistency have taken a backseat, which is really disappointing coming from a brand we used to trust.
Finding food that works for fussy cats is hard enough. Blink in Gravy was a rare win for us — and now, we’re back to square one. Unless Blink brings back the original formula or seriously listens to long-time customer feedback, we simply can’t keep buying it.
Such a shame, especially from a brand we once recommended to other cat owners without hesitation.
I can't continue my subscription because of the recipe change. They sure did communicate the switch to tapioca but made it sound as though it won't make a difference to the food. This is most disappointing and I find their replies to other reviews that the recipe change has been minor insulting. I sometimes wonder if they know much about cats.
The tuna texture is completely different and this is absolutely HUGE for a cat. Mine wouldn't touch it and I hid some new tuna in other food. Well he threw up! And that was the end of Blink. I would have liked if they had made it clearer that the texture would change completely as I am now having to put my cat through an abrupt change in food and that means digestive issues. It really is inexcusable for a cat food brand.
Was great for the past 2 years. Unfortunately change of recipe now means cats won’t touch it and are having some rear end issues. Why fix something that wasn’t broken...
Annoyingly seemed to have changed after we received our latest 64 pack. So lots of waste of money and food. No correspondence highlighting change or recipe just did it quietly it seems.
Chicken and turkey in particular is an awful texture.
No UK logo on the packages anymore which means it’s probably made cheaper overseas now.
Shame as Blink was great but now it seems we’ll switch to use Scrumbles or Lily’s.
Gutted.
Used to rely on Blink, particularly their tuna recipe, for my cat and his allergies. It was a great addition to a limited choice of brands out there so he could rotate his meals. Blink was always the one that I could rely on to keep his bowels regular!
But now, I can no longer trust them. The poor delivery experience, the issues with stock, and then the update to the business and most crucially the big recipe change. It is no longer a high end fresh brand that I can trust for my cat's health and I am so gutted.
What a real shame
I recently bought two boxes of Blink cat food from Pets at Home and was extremely disappointed. The first pouch I opened (Tuna and Salmon) smelt absolutely rancid – nothing like fresh or good quality food. My cat, who usually isn’t fussy, completely refused to eat it.
Thinking it might just be one pouch, I opened another (Chicken and Duck), and again the smell was awful and my cat wouldn’t go near it.
For a brand that claims to use natural, high-quality ingredients, this was really concerning. I expected much better and feel like I’ve wasted my money. I won’t be buying Blink again.
Blink Cat Food is a subscription-based service that specializes in providing high-quality cat food made from 100% natural ingredients. The company offers a variety of delicious and nutritious meals tailored to meet the dietary needs of cats. Customers can start their experience with a trial pack, which includes six of Blink's bestselling recipes for just £1. This approach allows cat owners to discover what their pets love before committing to a subscription plan.
Targeting cat owners who are concerned about the quality of their pets' food, Blink emphasizes transparency in its ingredients and aims to provide healthier alternatives to conventional "fast food" options available in supermarkets. By offering a personalized subscription service, Blink Cat Food seeks to cater to the specific preferences of individual cats, ensuring that they receive meals that are both tasty and beneficial to their health.
