Where the score comes from

Each source counts by its number of reviews. Only reviews written by people are scored.

Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source	Rating	Reviews	Weight	6-mo	Fake risk
Trustpilot Imported Trustpilot reviews	4.7	1,000	100%	-1.6	● Medium

4.7 / 5 overall

1,000 reviews across 1 scored source

How fake risk works ⓘ

Reputation trend

Monthly average rating from reviews written by people · latest review Aug 2025.

Last 3 months: 3.2▼ 1.6
12-month avg: 4.7
All-time: 4.7
Category avg: 4.1

Monthly averageCategory average

How it compares

Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Pet Food & Supplies.

Overall rating and review count for this company and similar companies
Company	Overall	Legit	Quality	Value	Delivery	Trend	Reviews
Blink Cat FoodThis company	4.7 out of 5 (good)	100 out of 100	4.2 out of 5 (good)	3.7 out of 5 (good)	2.4 out of 5 (poor)	—	1,000
Internet Reptile	4.3 out of 5 (good)	100 out of 100	4.0 out of 5 (good)	4.8 out of 5 (good)	4.3 out of 5 (good)	+2%	458
horze.pl	3.9 out of 5 (good)	100 out of 100	—	—	—	—	100
zooplus.pt	3.5 out of 5 (good)	100 out of 100	—	—	—	−28%	100
zooplus.no	4.0 out of 5 (good)	100 out of 100	—	—	—	−23%	100

Bottom line: Blink Cat Food is #1 of 5 on overall rating in this group. On delivery, Internet Reptile scores higher (4.3 vs 2.4).

Reviews

500 reviews of Blink Cat Food. Filter by what matters to you.

4.7ⓘ

Customer reviews (1,000)

0 reviews in the last 12 months

Write a review

Holly

1 review

Jul 20, 2025

My cats loved this food

My cats loved this food. It looks interesting, with natural colours and flavours. It's just a tiny bit too expensive for me to purchase regularly

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Jo Blackburn

1 review

Jul 18, 2025

My cat loves this food

My cat loves this food. I like how good quality it is and the subscription makes it really good value. I also love the bag to recycle all the used pouches!

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Claire Tout

1 review

Jul 18, 2025

Blink brand has been sold off - and is no longer what you thought it was

I've bought Blink for several years. We moved our cats to 100% meat based diet after researching diet and health when one of our cats had cancer. We've found it difficult to get hold of recently (West Wales), and a local pet shop told me her wholesaler is no longer listing it. An enquiry to Blink today got this reply: "We have now moved to a high class facility in Thailand...As we've grown in demand, we've soon realised that our current facility is too small and isn't meeting the high quality we're proud of... We've done a lot of searching for facilities that can match our standards. Our new manufacturing facility is of highest quality, top specs & makes human food products too! In the pet food world, Thailand is a recognised & credited hub for making cat food - we already know a lot of other cat food brands are made here too. With this change, we are still following the same simple rules of our business - make great tasting recipes that does not compromise on quality... It will return in stores soon with a new look and the added tapioca which has caused the texture to be different however everything else is the same." SO no longer 100% meat, plus food miles plus queries in my mind about welfare of ingredients. AND a search at Companies House indicates the "Blink" business has been sold out to a Venture Capital firm. It baffles me that Venture Capital buyers make changes that destroy the very reason that the original business has been successful and still expect customer loyalty. I am now faced with the task of trying to find an alternative source of food for my cats.

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Rebecca C

1 review

Jul 17, 2025

I've lost all trust in Blink

I have been a subscriber of Blink for just under a year, to begin with everything was excellent - the quality/choice of the recipes, the dispatch/delivery time and the correct recipes arriving. Sadly, over time things have gone downhill, from recipes changing, getting discontinued or temporarily unavailable, to getting sent the wrong recipes. A couple of months ago I was sent 22-ish pouches of turkey in jelly kitten food (my subscription is entirely adult food) then in the subscription for July x4 pouches of chicken in jelly kitten food were included with the pouches of the chicken in jelly adult cat food. Previously, when your payment method was charged, your order was dispatched that same day. However, now it seems that your payment method is charged and the box ships the day after. My previous subscription wasn't shipped for almost a week after it should have done (which has more detail in a previous review) I chose Blink because they included 100% human grade meat in all of their recipes, broth and added vitamins/minerals - simple, clear and high quality nutrition for cats in comparison to many other retail brands. Although the cost was high (£105 for 112 pouches) it was worth it for the health of my 2 cats. Now, they only include 65% human grade meat and they have added in tapioca as a filler. After doing research it appears that tapioca is not toxic to cats and can be a safe ingredient in low amounts. However, it does not appear to have any nutritional benefit for cats. Therefore, I cannot fathom why this has been added in, along with reducing the meat content. I've also noticed that the new and 'improved' packaging no longer states that the product is made in Britain, it no longer includes the ingredients list on the back (you have to search for it on the Blink website) and the statement 'Grain Free' now has an asterisk next to it, which informs you that the product is made in a factory that handles grains, so if your cat cannot have grains at all, there is a risk of cross contamination. The packaging is no longer recyclable as stated on the pouch. After reading a previous review from another subscriber Blink have emailed them in response to an enquiry they made "and happily state that instead of being made in the UK with UK meat Blink cat food is now produced solely in Thailand." All of these changes which seemingly appear to only be a financial gain/cost saving benefit for Blink with absolutely NO CONSIDERATION for the cats on the receiving end of the food they are producing and supplying. Interesting how there has been no change to the monthly subscription cost - £105 every 4 weeks for lower quality meat, anxiety around when your order will ship and what you'll receive, along with no longer being a UK produced product?? No thank you! Safe to say, as of today my subscription is cancelled and I am switching to a different cat food manufacturer. I will never use Blink again, nor do I recommend them.

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Month	Average	Reviews
Mar 25	4.9	344
Apr 25	4.9	535
May 25	4.4	29
Jun 25	3.8	35
Jul 25	3.2	49
Aug 25	1.0	8

Blink Cat Food reviews & trust report

Blink Cat Food has a positive customer experience.

Best for

Watch out for

Where the score comes from

Reputation trend

What people praise & complain about

Top praiseof 448 positive reviews

Top complaintsof 41 negative reviews

How it compares

Reviews

Customer reviews (1,000)

My cats loved this food

My cat loves this food

Blink brand has been sold off - and is no longer what you thought it was

Alternatives to Blink Cat Food

Internet Reptile

horze.pl

zooplus.pt

zooplus.no

Lyka Pet Food

Pets at Home

The CrowdTrust Experience⭐

Great product

My cat did enjoy it

Blink subscription now cancelled after 2.5 years

I've lost all trust in Blink

Incredibly poor value for money

Great products not as smelly as your…

Quality food

My cats used to love Blink cat food, not since production moved to Thailand.

Just another company happy to increase profits at expense of kitties

My cats loved this cat food

Trusted food that my cat loves

My pet loved them

Changed Recipes due to production moving from UK to EU

Delicious!

My cats loved this brand of wet and dry…

fussy cat

Great cat food!

About Blink Cat Food

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