Goodfellows Estate Agents is a property services company operating in South West London and North Surrey. The company specializes in sales and lettings, providing a comprehensive range of services for individuals looking to buy, sell, rent, or let residential properties. With a focus on the local real estate market, Goodfellows aims to assist clients in navigating the complexities of property transactions through expert guidance and support.
The target customers of Goodfellows Estate Agents include homebuyers, sellers, tenants, and landlords seeking professional assistance in property management. By offering a user-friendly online platform, the company enables clients to access property listings, book valuations, and receive tailored services to meet their specific needs in the competitive real estate landscape.
Goodfellows Estate Agents has a positive customer experience.
Goodfellows Estate Agents receives a generally positive reception from customers, with many praising the helpfulness and professionalism of their staff. Reviewers frequently highlight the excellent service provided by team members like Maria Castle and the Morden Lettings team, noting their responsiveness and efficiency in managing properties and addressing tenant needs.
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Customers appreciate the smooth processes involved in buying and renting properties, often mentioning the supportive nature of agents like Kerry and Jonathan. However, some negative feedback emerges, with complaints about spam emails and unprofessional behavior regarding confidentiality issues. A few reviewers express frustration with their experiences, describing them as nightmares. Overall, Goodfellows Estate Agents is recognized for its strong service, despite some areas needing improvement.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.0
155
100%
+1.0
● Low
4.0 / 5 overall
=
155 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jun 2025.
Last 3 months
5.0▲ 1.0
12-month avg
4.4
All-time
4.0
Category avg
4.1
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Sep 24
5.0
1
Oct 24
—
0
Nov 24
3.0
2
Dec 24
5.0
2
Jan 25
3.0
2
Feb 25
4.2
5
Mar 25
5.0
1
Apr 25
5.0
6
May 25
—
0
Jun 25
5.0
2
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 155 most recent reviews.
Top praiseof 117 positive reviews
Helpful support30%
35 mentions
Fast & efficient29%
34 mentions
Customer service29%
34 mentions
Professionalism23%
27 mentions
“Having recently bought a property on The Rise through Goodfellows, I wanted to say we found Lynn, James and the rest...”
On “Helpful support” · Jun 24, 2025
Top complaintsof 36 negative reviews
Customer service22%
8 mentions
Communication14%
5 mentions
Response time11%
4 mentions
Payment issues11%
4 mentions
“I would like to share my recent experience with Goodfellows, Morden branch”
On “Customer service” · Nov 28, 2024
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Home Services.
Overall rating and review count for this company and similar companies
Having recently bought a property on The Rise through Goodfellows, I wanted to say we found Lynn, James and the rest of the staff extremely helpful and lovely to deal with. They were all very professi... See more
I was purchasing my house at the end of March 2025 which was undoubtedly a very busy time for all involved in house sales as a lot of people were looking to buy before 31 March. The estate agent for t... See more
Im very pleased with my collaboration with Goodfellows so far. Especially Maria Castle who has been assisting me in my tenancy, shes been so fast in replying and fixing the things ive requested. Great... See more
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Having recently bought a property on The Rise through Goodfellows, I wanted to say we found Lynn, James and the rest of the staff extremely helpful and lovely to deal with. They were all very professional and kept us upto date throughout the process. I would highly recommend Goodfellows and wouldn't hesitate to use them again.
Mr & Mrs Boyle
I was purchasing my house at the end of March 2025 which was undoubtedly a very busy time for all involved in house sales as a lot of people were looking to buy before 31 March. The estate agent for this property, Jonathan Walugembe, went above and beyond to help both myself and the seller get the purchase over the line in time, enabling communications between all parties to move as quickly and efficiently as possible, which was so helpful in the circumstances and for which we were all extremely grateful. Particularly as I'm aware it was probably a very busy time for all. Thank you Jonathan!
I also spoke with other estate agents from Goodfellows when looking at other houses earlier on in the process who were genuine, friendly, and able to provide helpful local knowledge about the area and purchasing within this area, so it was a good experience all round.
Im very pleased with my collaboration with Goodfellows so far. Especially Maria Castle who has been assisting me in my tenancy, shes been so fast in replying and fixing the things ive requested. Great service
Big thank you to Meg Weston, Sharmila and all the team from Goodfellows Lettings Morden!
We have been using their services for fourth year now as landlords and long time ago we used to be their tenants too.
All the time they do their best to make sure both the tenants and landlords are happy.
Special thank you to Meg Weston for quick and professional approach to finding a new tenant for us!
Wonderful dedicated letting services from the Morden Lettings team, from Sharmila, Meg and Lana working wonderfully together, to ensure finding the right tennants and ensuring that they move in smoothly into our property.
Maria Castle is our Property manager and she is very effective and efficient in managing the Tenants and Property. I had a couple of issues with the Hot Water and Washing Machine and she was working with me and resolved all the issues to best of satisfaction to both the Landlord and the Tenant.
Responsive, professional and effective property manager
Reece has been our Account manager, managing our flat on behalf of Hawes and Company for the past couple of years. It has been an absolute pleasure working with him for a number of reasons
1) he always answers phone calls or emails and even if not an immediate response, I know he will reply - normally on the same day
2) any problems that our tenants have had have been immediately dealt with
3) the tradesman that Hawes and co employ and that Reece organises have been superb and they have always fixed problems efficiently and quickly
4) Could not wish to work with a better property manager than Reece.
WELL DONE REECE
I had several offers on the property, two for full price and one for over the asking price, which unfortunately did not work out.
Lisa, Richard, and Sylvia were good to deal with and responded to my requests quickly; therefore, I would use them again.
We have been renting a flat via Goodfellows Raynes Park the last 3 years now.
Recently there is a new Property Manager, Khush, who has been very efficient with everything, trying her best to resolve any issues there are.
Excellent!
Thank you
Kerry and Debbie of Goodfellows Stonecot Hill were a joy to deal with they made the whole process as simple as possible and always on the phone or in the office to deal with any problems.
We would recommend them.
Great experience dealing with Jonathan Walugembe, very helpful and informative. There are a lot of moving pieces and back and forth with the house buying process and he made the process so much easier. Very responsive and made sure to make sure I was fully comfortable and informed the whole time.
Even after completion he checked in to make sure the move went okay. Above and beyond service and really great end to end from Goodfellows.
We have had a great experience with Goodfellows, and especially Kerry, who dealt with the sale. No easy task, due to various issues, including availability of a mortgage on the flat. Goodfellows were the third estate agents we had used in order to try and sell this flat, but they were successful in the challenge.
Helpful, polite and professional to deal with throughout. I would not hesitate to use them again or recommend to others.
Absolutely Awful Experience with Goodfellows
If I could give zero stars, I would. Dealing with Goodfellows has been nothing short of a nightmare. From start to finish, their lack of professionalism and disregard for tenants’ concerns has been appalling.
To begin with, communication is practically nonexistent. Emails and calls go unanswered for days, sometimes weeks. When they do finally respond, it’s with vague or dismissive answers that leave you feeling unheard and frustrated.
The property I rented was not as advertised. Issues like faulty appliances, plumbing problems, and mold were present from day one, yet Goodfellows consistently failed to address them despite repeated complaints. Their so-called “maintenance team” is either overbooked, unqualified, or simply doesn’t care.
To make matters worse, they are quick to charge exorbitant fees for anything and everything, often without proper explanation. When it came time to move out, they unfairly deducted a large chunk of my deposit for “cleaning” and “repairs” that were either unnecessary or pre-existing.
It’s clear that Goodfellows cares only about their profits, not the well-being of their tenants. I wouldn’t recommend this agency to anyone. Save yourself the stress and look elsewhere for your rental needs.
This agency engaged in highly unprofessional behaviour by sharing confidential emails between myself and Mr. M. In the letting department and his colleagues with a tenant, unlawfully without my permission agreement or consent. These emails were explicitly confidential. Furthermore, not only did Mr. M. Pass on the communications he verbally encouraged the tenant to use these mails, tenants who were defaulting their rental agreement.
I discovered this unprofessional breach upon the disclousure of court documents. 'I hope this helps with your case" Mr. M confirms to the tenant"!
I have previously called out this agency for unprofessional conduct and a lack of due diligence. This unprofessional conduct being investigated needs for its clients to ensure their Data , Communications and Privacy is protected. Mr.M is still employed by the company.
Extremely Disappointing with Senior Lettings Manager, Sharmilla
I would like to share my recent experience with Goodfellows, Morden branch.
I cannot commend Augstein enough for his outstanding professionalism and courteous conduct during property viewings with my mother. He displayed remarkable etiquette, patience, and knowledge, making the process seamless and reassuring. My mother, who has been viewing properties on my behalf, has often remarked on how rare it is to meet an estate agent with such a high level of respect and professionalism.
Our experience with the Senior Lettings Manager, Sharmilla, was deeply disappointing
Despite offering a strong application for a rental property — including a guarantor who fully met all income requirements and a willingness to pay 12 months' rent upfront — my application was dismissed due to a perceived lack of on-paper income to cover the rent. *I’d like to add for context I’m currently privately renting, paying £1900.* Being dismissed by the branch manager is entirely unfounded given the financial backing provided.
It was shocking to witness a senior manager fail to understand or acknowledge the legitimacy of such an arrangement, which aligns with standard lettings procedures. The purpose of a guarantor and upfront rent payments is to secure the financial obligations of a tenancy. Sharmilla’s outright dismissal raises serious concerns about her understanding of the legal framework, policies, and ethical responsibilities involved in lettings.
The situation left us feeling frustrated and undermined. A senior manager in such a role has a duty to offer informed and reasonable service, yet the approach we experienced reflected poor understanding, a lack of empathy, and a failure to adhere to basic industry practices. If senior management operates at this level of incompetence, how can clients have any trust in the wider agency?
While I am grateful for the exceptional service provided by Augstein and the rest of the team, the unprofessional conduct and mishandling by the Senior Lettings Manager were overwhelming and detrimental to our overall experience. I strongly urge Goodfellows to invest in management training, particularly in legal and procedural knowledge, communication, and client empathy.
I hope this feedback is taken seriously, as the actions of senior management reflect directly on the reputation of the agency.
Without addressing these issues, it will be difficult to place trust in Goodfellows as a reliable and professional lettings agency.
Goodfellows Estate Agents is a property services company operating in South West London and North Surrey. The company specializes in sales and lettings, providing a comprehensive range of services for individuals looking to buy, sell, rent, or let residential properties. With a focus on the local real estate market, Goodfellows aims to assist clients in navigating the complexities of property transactions through expert guidance and support.
The target customers of Goodfellows Estate Agents include homebuyers, sellers, tenants, and landlords seeking professional assistance in property management. By offering a user-friendly online platform, the company enables clients to access property listings, book valuations, and receive tailored services to meet their specific needs in the competitive real estate landscape.