Hidden Fashion is an online retailer specializing in women's clothing, offering a diverse selection of apparel, including dresses, shoes, and accessories. The company focuses on providing fashion-forward collections that are inspired by the latest trends seen on catwalks, all at competitive prices. With a commitment to affordability, Hidden Fashion frequently promotes sales, including discounts of up to 60% off on various items. Targeting women who value style and budget-friendly shopping, Hidden Fashion caters to a global audience with worldwide shipping options. Customers can explore a range of sizes and colors, ensuring a variety of choices to suit different tastes and preferences. Through its user-friendly website, hiddenfashion.com, the company aims to enhance the online shopping experience for fashion-conscious consumers.
Hiddenfashion receives a mixed reception from consumers, with many expressing frustration over order fulfillment and customer service. While some reviewers find the products to be "great" and "amazing," highlighting the appeal of the items, the overwhelming sentiment revolves around significant issues with order delays and refunds.
Numerous customers report waiting weeks or even months for their orders, with some never receiving them at all. Complaints about unresponsive customer service are prevalent, as many struggle to get timely replies or resolutions to their issues. Instances of receiving incorrect items or sizes further exacerbate dissatisfaction. Despite a few positive experiences, the majority of feedback indicates that Hiddenfashion struggles with reliability and customer support. Overall, the sentiment leans negative.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.8 | 100 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 1.0 | 1 |
| Oct 24 | 1.0 | 1 |
| Nov 24 | 1.0 | 2 |
| Dec 24 | 1.0 | 2 |
| Jan 25 | 1.0 | 2 |
| Feb 25 | — | 0 |
| Mar 25 | 1.0 | 1 |
| Apr 25 | 1.0 | 1 |
| May 25 | 1.0 | 1 |
| Jun 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“Loved my order, although it was a little bit delayed, but I contacted customer care and they sorted it out and it go...”
“Do not buy from this company Then took over a month to refund me for the items”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Shopping & Fashion.
| Company | Overall | Legit | Delivery | Service | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.8 out of 5 (poor) | 100 out of 100 | 2.3 out of 5 (poor) | 2.7 out of 5 (poor) | 3.4 out of 5 (fair) | — | 100 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 1.3 out of 5 (poor) | 2.5 out of 5 (poor) | 1.9 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.7 out of 5 (poor) | 2.2 out of 5 (poor) | 3.0 out of 5 (fair) | +12% | 368 |
Bottom line: Hiddenfashion is #3 of 5 on overall rating in this group. On delivery, Red Run scores higher (4.9 vs 2.3).
100 reviews of Hiddenfashion. Filter by what matters to you.
Over a year ago
I wouldn’t even give 1 star. Apparently no one seems to work behind the scenes? Takes over 3 months to get an unsatisfactory response from anyone. Absolutely atrocious customer service and care. I wou... See more
Over a year ago
I have not received my order and I have not received a response from either of my emails I sent to their customer service address.
Over a year ago
Awful, took two weeks to ship the package I ordered 3 items and only recieved one item Ordered via TikTok shop. Do not buy from this company Then took over a month to refund me for the items
Over a year ago
Ware kam viel zu spät an. Ich hatte es zeitlich zum Geburtstag meiner Tochter bestellt und die Sachen sollten auch eine Woche vorher ankommen. Als ich nach zwei Wochen immer noch keine Mail bekommen h... See more
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Polarized pattern: few middle ratings. 44% of recent reviews are 4–5★ and 55% are 1–2★.
I wouldn’t even give 1 star. Apparently no one seems to work behind the scenes? Takes over 3 months to get an unsatisfactory response from anyone. Absolutely atrocious customer service and care. I would advise anyone looking to shop with ‘hidden fashion’ to avoid at all costs. You won’t receive your full order, you won’t receive any form of help. Just AVOID AVOID AVOID!!!!!
I have not received my order and I have not received a response from either of my emails I sent to their customer service address.
Awful, took two weeks to ship the package I ordered 3 items and only recieved one item Ordered via TikTok shop. Do not buy from this company Then took over a month to refund me for the items
Ware kam viel zu spät an. Ich hatte es zeitlich zum Geburtstag meiner Tochter bestellt und die Sachen sollten auch eine Woche vorher ankommen. Als ich nach zwei Wochen immer noch keine Mail bekommen hatte, dass die Sachen verschickt wurden, habe ich letztlich gefragt. Dann meinten die, dass die Sachen noch gar nicht verschickt wurden. Das war am gleichen Tag, als die Sachen ursprünglich ankommen sollten! Ich wollte sie direkt wieder zurückschicken als sie gekommen sind und warte seit jetzt 4 Wochen und 6 Mails später auf meinen Retour Schein oder überhaupt eine Rückmeldung dazu. Unseriöser geht es nicht. Kauft da nicht ein Leute.
Leider unseriös! Haben mir falschen Hoodie geschickt. Erste E-Mail wurde ignoriert. Dann wurde behauptet ich habe mich zu spät gemeldet. Als ich den Ausgang der ersten Mail beweisen konnte wurde mir zugesichert man würde das Problem lösen. Auf diese „Lösung“ warte ich trotz mehrfacher Nachfragen seit Anfang Dezember vergeblich.
2 Hoodies bestellt beide falsche Größe geliefert. Habe mein Geld trotz mehrfacher Beschwerden nicht zurück erhalten. Würde sagen das es Verbrecher sind auf keinen Fall dort bestellen!!
Placed a order, they cancelled within a hour and said they would refund me that was 4 weeks ago & I still waiting. Avoid at all costs. Would have given zero stars but couldn't.
I have given 1 star only because i coudnt give zero. I placed an order which I was told would take 3-7 days. After 10 days I tried to contact them but got no reply. I have since tried to contact them several times and still no response to even acknowledge my emails. My advice would be steer well clear of this site. I will not be using it again and will make sure everyone knows its dodgy.
I’ve never had a problem in the past with any of my orders but how things have changed…. I placed a order on the 11th October and I’m still waiting for my order, I’ve sent numerous emails and I’ve received one saying they’re chasing up my order but I haven’t heard anything since even though I’ve asked them after receiving the email from them if there is any updates on my order
I placed an order on the 28th September, 2 weeks later the order still hadn’t arrived so I emailed to ask for an update, I got no reply. A week later I contacted again via email and the order form on the website and after a few days finally got a response saying “Many thanks for your order. We are chasing this for you”. - helpful! A week later I’d heard nothing so emailed again and got no response. It’s been just over 5 weeks now, my order has not arrived, I’ve been charged and the customer service has been terrible. Don’t waste your time or money with this company.
Absolute joke this company. First order an item was missing but didn’t make a fuss as it was only £5. Tried another order and only 1 out of 3 arrived, this time £57 out of pocket. Thank god I used PayPal this time and I’ve opened a dispute. This company ignores contact form via the website and any emails sent to them. Absolute thieves, avoid, avoid, avoid!!!!
If I could rate less I would. Ordered a few lovely looking dresses wayyyyy back in Jan/feb what came was cheap looking so sent back. Still to this day 8/9 months on, and I’m eating on my refund. Multiple messages have been sent. Originally I was replied to say it would be ‘chased up with the accounts team’ but now I’m just getting full on ignored. DO NOT ORDER FROM THESE SCAM ARTISTS!!!
I just received a dress from this company which looked absolutely beautiful on Instagram etc! 😤 It is cheap tat!!! By reading the comments below I’m not holding out any hope if a return which is very sad. Why do business get away with ripping people off like this 🤷🏼♀️ plus how do you actually get intouch with them as I only have emails from PayPal not the company?
Ce site est totalement frauduleux ne commandez pas dessus cela fait plus d’un mois que j’attends ma commande et que je leur envoie des mails en privé et qu’il ne bouge pas le petit doigt que ce soit au niveau du remboursement ou de la livraison faites très attention
I made an order on the 16th of March and today is 3rd of April. My order still has not arrived. It was due within 5 working days and it’s been 3 weeks. I have contacted customer service numerous times and they advise ‘ it’s on the way ‘ .. still not here. I have requested a full refund for my item and still have not heard back.
Not good customer service. I told them within one day that I didn’t want to keep the ring and their response it, we don’t provide a refund as we are a small family business. I am sorry, but why do I have to waste my money because of you not being able to provide goods that I fit for use? The ring is cheap, cannot be worn. I want a refund. That’s it. I have 14 days by law to change my mind. This is unacceptable
Dispatch time says 3-5 days for shipping it’s been 11 days and my order hasn’t been shipped.
STILL WAITING FOR MY ORDER! Paid for next day, never arrived and was told the system skipped my order. They re-sent next day via the worst delivery company known to man kind, EVRI, and its still not arrived a week on! Takes days for a response, no phone number, no real effort to resolve the issue. People just pay a little more buying from another company as this company is shockingly bad!
Hidden Fashion is an online retailer specializing in women's clothing, offering a diverse selection of apparel, including dresses, shoes, and accessories. The company focuses on providing fashion-forward collections that are inspired by the latest trends seen on catwalks, all at competitive prices. With a commitment to affordability, Hidden Fashion frequently promotes sales, including discounts of up to 60% off on various items. Targeting women who value style and budget-friendly shopping, Hidden Fashion caters to a global audience with worldwide shipping options. Customers can explore a range of sizes and colors, ensuring a variety of choices to suit different tastes and preferences. Through its user-friendly website, hiddenfashion.com, the company aims to enhance the online shopping experience for fashion-conscious consumers.
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