Sugarwish is an innovative gifting platform that allows users to send unique gifts for various occasions, including birthdays, holidays, and corporate events. The company focuses on providing thoughtful gift solutions, enabling recipients to choose from a wide range of options based on their preferences. Customers can send gifts through email or text, making the process convenient and personalized. Each gift is packaged in a signature awning box and delivered directly to the recipient's door, ensuring a delightful unboxing experience. Targeting both individual consumers and businesses, Sugarwish is particularly popular among companies looking to enhance employee appreciation and client relationships. The platform offers the option to set up corporate accounts, which include custom branding and special order features. With its user-friendly interface and commitment to customer satisfaction, Sugarwish aims to simplify the gifting experience while ensuring that recipients receive exactly what they desire.
Sugarwish garners mixed reviews, with many customers appreciating the concept of gifting and the fun experience it provides. Reviewers often highlight the delightful packaging and the speed of delivery, making it a popular choice for gifts like Mother's Day surprises.
However, significant complaints arise regarding the quality of the cookies, with several customers reporting stale or dried-out products that did not match the enticing images on the website. Additionally, some users express frustration over limited selection options when redeeming gifts, leading to disappointment. While the customer service receives praise for being responsive and helpful, the inconsistency in product quality detracts from the overall experience. Overall, Sugarwish is seen as a creative gifting option, but it struggles with product reliability.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.4 | 67 | 100% | +1.6 | ● Medium |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Jul 24 | 1.0 | 2 |
| Aug 24 | — | 0 |
| Sep 24 | 1.0 | 2 |
| Oct 24 | 4.6 | 28 |
| Nov 24 | 1.0 | 1 |
| Dec 24 | — | 0 |
| Jan 25 | 1.8 | 6 |
| Feb 25 | 3.4 | 5 |
| Mar 25 | 2.0 | 3 |
| Apr 25 | 5.0 | 2 |
| May 25 | 3.7 | 3 |
| Jun 25 | 3.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 67 most recent reviews.
“It's easy to use, and I love that we can customize which products to send”
“Purchase a large size sugar wish for my mom for mother's Day, she was supposed to have 6 categories to choose from, w...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Specialty Foods.
| Company | Overall | Legit | Delivery | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.4 out of 5 (fair) | 100 out of 100 | 2.8 out of 5 (fair) | 1.3 out of 5 (poor) | 2.8 out of 5 (fair) | −29% | 67 |
| 4.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 2.9 out of 5 (fair) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 4.0 out of 5 (good) | 4.4 out of 5 (good) | — | 100 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.4 out of 5 (poor) | 2.1 out of 5 (poor) | 1.8 out of 5 (poor) | −5% | 72 | |
| 4.7 out of 5 (good) | 100 out of 100 | — | — | — | — | 51 |
Bottom line: Sugarwish is #4 of 5 on overall rating in this group. On value, Pure Pet Food scores higher (4.0 vs 1.3).
67 reviews of Sugarwish. Filter by what matters to you.
I received my sugar wish from my employer as a gift for 10 yrs of service. One small handful of stale m&m's. Should have ordered directly from m&m site. Cheaper and fresh. Also 8 pieces of Dad rootbeer candy. If I owned Sugar Wish I would be ashamed of myself charging so much. What a joke.
I've used Sugariwish many times to send both to friends and business colleagues. It's easy to use, and I love that we can customize which products to send. Sugarwish is my go-to gift now!
I have sent 10-15 Sugarwish gifts for the last 2 years. I send to all 3 of my kids in college and now that they have jobs of their own. My kids look forward to ordering and receiving their gifts. It lets them know that although they are out of the house we are still thinking of them. The candy is always a hit. I have sent spa gifts for teacher appreciation gifts and flowers and plants for birthdays and new jobs. They all come fresh and create excitement to the recipient. I love sending Sugarwish.
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Polarized pattern: few middle ratings. 55% of recent reviews are 4–5★ and 40% are 1–2★.
Sugarwish continues to be my go to gift giving item! The company is first class from start to finish. The quality of their products, the presentation and the ease of giving makes Sugarwish a no brainer!
I send a fair amount of business-related thank you gifts. With Sugarwish, it is easy for me to tailor the gift to the recipient's likes. Sugarwish's website is intuitive and gets me through the process very efficiently. The recipients always comment on the quality of the gift and the attractiveness of the packaging, and they love being able to choose their favorite goodies. I love using Sugarwish to thank important people and make my company look good.
I love giving a sugarwish as much as I love getting a sugarwish. When it pops up in my email that someone sent me a gift it’s the best feeling and then When it comes in the mail it’s like getting the gift twice! Knowing it gives someone else the same feeling is even better!
Sugarwish is AWESOME! I have been a customer for over 3 years and use Sugarwish for Birthdays and Holidays for friends and family. Everyone loves getting to pick out what they want and everything is delicious. I especially love the packaging and personalized cards that are included. It makes the recipient feel extra special!
Sugarwish is my “go-to” company for personal and professional gifts. I love them because i can tailor the gift to the person and that makes a difference. For work, i can offer the individual a varying number of options to choose from; which i personally love as when i received my Sugarwish, i enjoyed browsing through my options. The silver lining was receiving the Sugarwish. It comes in a beautiful box with a great message. It’s so much more than you expect. You walk away with the biggest smile. And the food or items are top notch. If you’ve never tried it, do it. You won’t be disappointed.
I have given so many as gifts and everyone loves them! My three daughters all live out of state and it's a fun way to let them know I miss them. They love picking out the treats and sending pictures when they arrive. I only wish I could be a recipient of one!!
We've both received and given gifts from Sugarwish, and it’s become one of our favorite go-to options. What we love most is that it's a consumable gift—no more clutter or items destined for the landfill! The recipient gets to choose their own goodies, so you know they’re getting something they’ll actually enjoy. Plus, it’s incredibly convenient for those last-minute gift needs. You can send the gift via email or text, and either have it delivered immediately or schedule it for a future date. We find this especially useful for planning ahead for birthdays, milestones, or thank-you gifts—something we use a lot. The feedback we receive is always about how thoughtful the gift is, and it's honestly a breeze to arrange. Oh, and bonus points for the fact that they offer dog treats! You can totally brighten a dog parent’s day by treating their pup too. Overall, it's such a versatile, fun, and thoughtful gift solution.
I found this to be the best option when gifting to my nieces and nephews. Kids preferences change so much that I never know if I am sending what they enjoy. With Sugarwish they were able to pick out exactly what they would like, and it shipped to them in cute fun boxes. Highly suggest this for younger kids who might have picky taste.
I’ve used Sugarwish for personal purposes and business. I love it! From my kids at school to corporate executives, this is my go to gift! Just sent out five to a group of special guest caregivers and the result…”this is so cool!”, “this is so fun!”, and “I’m not sharing!” Thank you Sugarwish for making our little business stand out! You’re mailing a little happiness and sunshine in a box!
As a Sugarwish recipient and sender I cannot recommend them enough! It's made gifting personal and super convenient! Some favorite products so far have been different candy selections and their plants -- I was impressed by how perfectly the plant was packaged and shipped to ensure great condition!
I’ve sent several Sugarwish as gifts and everyone loves them! They’re the perfect gift because all you need is an email or phone number! I love that you can personalize them by choosing fun holiday themes, leave a message, and let them choose what they want. I love ordering them for myself, my dog, and my sons as well! Everyone in my house loves them! You can also work with their corporate team to order for company gifts and you can personalize your gift cards as well! These are truly the perfect gift for even the hardest to buy for!
Easy to pick items and send gifts virtually. I like using sugarwish when I need last minute gifts and don't have time to mail items.
I've had Sugarwish wine a few times, and I really enjoy their assortments of wine vials. Specifically, I participated in one of Sugarwish's virtual wine tastings a while ago, and I really enjoyed the experience. The 6 wines provided were delicious. They were quite different from each other and the woman leading the tasting was knowledgeable and encouraging & approachable, and so I learned some new things about wine.
Sugarwish is an innovative gifting platform that allows users to send unique gifts for various occasions, including birthdays, holidays, and corporate events. The company focuses on providing thoughtful gift solutions, enabling recipients to choose from a wide range of options based on their preferences. Customers can send gifts through email or text, making the process convenient and personalized. Each gift is packaged in a signature awning box and delivered directly to the recipient's door, ensuring a delightful unboxing experience. Targeting both individual consumers and businesses, Sugarwish is particularly popular among companies looking to enhance employee appreciation and client relationships. The platform offers the option to set up corporate accounts, which include custom branding and special order features. With its user-friendly interface and commitment to customer satisfaction, Sugarwish aims to simplify the gifting experience while ensuring that recipients receive exactly what they desire.
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