Sugarwish is an innovative gifting platform that allows users to send unique gifts for various occasions, including birthdays, holidays, and corporate events. The company focuses on providing thoughtful gift solutions, enabling recipients to choose from a wide range of options based on their preferences. Customers can send gifts through email or text, making the process convenient and personalized. Each gift is packaged in a signature awning box and delivered directly to the recipient's door, ensuring a delightful unboxing experience. Targeting both individual consumers and businesses, Sugarwish is particularly popular among companies looking to enhance employee appreciation and client relationships. The platform offers the option to set up corporate accounts, which include custom branding and special order features. With its user-friendly interface and commitment to customer satisfaction, Sugarwish aims to simplify the gifting experience while ensuring that recipients receive exactly what they desire.
Sugarwish garners mixed reviews, with many customers appreciating the concept of gifting and the fun experience it provides. Reviewers often highlight the delightful packaging and the speed of delivery, making it a popular choice for gifts like Mother's Day surprises.
However, significant complaints arise regarding the quality of the cookies, with several customers reporting stale or dried-out products that did not match the enticing images on the website. Additionally, some users express frustration over limited selection options when redeeming gifts, leading to disappointment. While the customer service receives praise for being responsive and helpful, the inconsistency in product quality detracts from the overall experience. Overall, Sugarwish is seen as a creative gifting option, but it struggles with product reliability.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.4 | 67 | 100% | +1.6 | ● Medium |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Jul 24 | 1.0 | 2 |
| Aug 24 | — | 0 |
| Sep 24 | 1.0 | 2 |
| Oct 24 | 4.6 | 28 |
| Nov 24 | 1.0 | 1 |
| Dec 24 | — | 0 |
| Jan 25 | 1.8 | 6 |
| Feb 25 | 3.4 | 5 |
| Mar 25 | 2.0 | 3 |
| Apr 25 | 5.0 | 2 |
| May 25 | 3.7 | 3 |
| Jun 25 | 3.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 67 most recent reviews.
“It's easy to use, and I love that we can customize which products to send”
“Purchase a large size sugar wish for my mom for mother's Day, she was supposed to have 6 categories to choose from, w...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Specialty Foods.
| Company | Overall | Legit | Delivery | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.4 out of 5 (fair) | 100 out of 100 | 2.8 out of 5 (fair) | 1.3 out of 5 (poor) | 2.8 out of 5 (fair) | −29% | 67 |
| 4.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 2.9 out of 5 (fair) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 4.0 out of 5 (good) | 4.4 out of 5 (good) | — | 100 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.4 out of 5 (poor) | 2.1 out of 5 (poor) | 1.8 out of 5 (poor) | −5% | 72 | |
| 4.7 out of 5 (good) | 100 out of 100 | — | — | — | — | 51 |
Bottom line: Sugarwish is #4 of 5 on overall rating in this group. On value, Pure Pet Food scores higher (4.0 vs 1.3).
67 reviews of Sugarwish. Filter by what matters to you.
MASSIVELY overpriced. Received a cookie and hot cocoa (that cost $25) and the cookie was no better than the cookies sold by Walmart bakery. These kinds of shops only exists because corporations are too lazy to do real employee appreciation.
Really cool concept but holy crap. $88 for 12 cookies????????? Wow. I found Snackmagic and they are much accommodating to dietary needs, FAR more reasonably priced and the selection is out of this world.
My company gave us a sugarwish gift. I ordered mine at the same time as everyone else. I received mine almost a month after everyone else, having first received a 'your item cannot be shipped at this time' email. I opened the box. The cookies had arrived on the "best by" date. I had ordered double chocolate chunk. I received a sugar cookie and something with a brown filling that had the texture of a gummi and the flavor of disgusting.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 55% of recent reviews are 4–5★ and 40% are 1–2★.
I got popcorn as a gift from my employer. The popcorn was stale and smelly and soft. Awful!!!!
Sugar wish offers a variety of tasty treats in a lovely package. Unfortunately, I found the quantities offered per gift size, somewhat misleading. For example, if you opt to purchase a "large" gift ($56) for the recipient, the site indicates it includes (8) treat options. However, this does NOT hold true if they select popcorn. They will only receive (4) popcorn snacks, each of which are packaged in a fairly small (<4 in?) container. I feel the company could improve transparency on this matter. For me, spending $56 for such a limited quantity of products didnt feel like a good value. I enjoy supporting new businesses, but I am more likely to go back to previous stores I've purchased from that offer a similar service.
Site failed to allow me to reset my password (kept saying 'Invalid Credentials' after three attempts where the new password met their requirements). Hit the chat icon (which also said 'Chat' at the top) only to learn that drops a message to someone to get back to me later. Not waiting around - taking my business elsewhere.
Sugarwish is an innovative gifting platform that allows users to send unique gifts for various occasions, including birthdays, holidays, and corporate events. The company focuses on providing thoughtful gift solutions, enabling recipients to choose from a wide range of options based on their preferences. Customers can send gifts through email or text, making the process convenient and personalized. Each gift is packaged in a signature awning box and delivered directly to the recipient's door, ensuring a delightful unboxing experience. Targeting both individual consumers and businesses, Sugarwish is particularly popular among companies looking to enhance employee appreciation and client relationships. The platform offers the option to set up corporate accounts, which include custom branding and special order features. With its user-friendly interface and commitment to customer satisfaction, Sugarwish aims to simplify the gifting experience while ensuring that recipients receive exactly what they desire.
This profile hasn't been claimed by the business owner.
