True Nutrition is a company specializing in custom sports nutrition solutions, allowing customers to create personalized protein powder mixes tailored to their individual dietary needs, activity levels, and taste preferences. The platform offers a variety of protein blends, supplements, and accessories, catering to fitness enthusiasts, athletes, and anyone seeking to enhance their nutritional intake. In addition to custom protein options, True Nutrition features a unique TN Coach (beta) service, which provides personalized recommendations based on user inputs. The company emphasizes quality by conducting both third-party testing and in-house verification to ensure the accuracy and safety of its products. With a focus on delivering high-quality supplements at competitive prices, True Nutrition aims to support customers in achieving their health and fitness goals.
True Nutrition receives a mixed response from consumers, with many praising the quality of their protein products while expressing significant frustration with customer service and order fulfillment. Reviewers highlight the excellent taste and effectiveness of various protein options, including the unflavored whey protein and custom blends, noting their high quality.
However, a substantial number of customers report issues with shipping delays, often waiting two weeks or more for their orders. Complaints about poor customer service are prevalent, with many stating that support is unresponsive and unhelpful, leading to unresolved issues and dissatisfaction. Additionally, some flavors, like the orange creamsicle, receive harsh criticism for their taste.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.2 | 25 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 3.0 | 2 |
| Sep 24 | 1.0 | 1 |
| Oct 24 | 3.0 | 2 |
| Nov 24 | — | 0 |
| Dec 24 | — | 0 |
| Jan 25 | — | 0 |
| Feb 25 | — | 0 |
| Mar 25 | — | 0 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
| Jul 25 | 2.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 25 most recent reviews.
“A lot of the negative reviews involve poor service but I haven’t had reason to tap customer service”
“They do not care about you as a customer or the customer experience”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Specialty Foods.
| Company | Overall | Legit | Service | Delivery | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 2.2 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | 2.2 out of 5 (poor) | 2.4 out of 5 (poor) | — | 25 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 3.1 out of 5 (fair) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.4 out of 5 (good) | 4.4 out of 5 (good) | — | 100 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.8 out of 5 (poor) | 1.4 out of 5 (poor) | 1.8 out of 5 (poor) | −5% | 72 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | — | — | 51 |
Bottom line: True Nutrition is #4 of 5 on overall rating in this group. On service, Copenhagen Coffee Dealers scores higher (4.9 vs 1.9).
25 reviews of True Nutrition. Filter by what matters to you.
Ordered from a friend's recommendation. Big fan of the product and the underlying business values. I didn't have any issues with the ordering process and didn't note any long delays. I think in the era of same-day shipping people get impatient when something takes a week to arrive. Overall, the flavor is good and I had zero problems with ordering (love the customizations).
Shipments take weeks to even leave the warehouse. Extra courtier fees on the package were 50% of the order value. Customer service team are nonchalant and incompetent. Decent product, but would be quicker and cheaper to buy your own cow, process its milk 10 different ways, plant some fruit trees, harvest the fruit, add the flavour, and then mail it to yourself via Zanzibar using ground delivery. If the goods even turn-up, or if your money is refunded, you’ll probably have had a better experience than most of their customers. This company sucks. Avoid at all costs.
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This used to be a great company. They still have great products, unfortunately that's where it now ends. Orders used to be about two days to leave the warehouse - good turnaround for a "custom" item which a machine likely automates.) They now take a week just to leave the warehouse. If you contact them by email about this, they will blame you instead of apologizing for allowing their customer service to deteriorate. Additionally, (and the reason I'm leaving this review - I had looked past the ignorance about the slipping on shipping times until I received my order and found another ridiculous surprise) their online system will allow you to place an order with a given combination of promos even if you don't realize that they can't be used together. Instead of honoring the sales agreement made when the ordering system they maintain accepted the order, they write "sorry" on the order and don't send you everything they agreed to send. They have great products, especially the TrueFlavor lines. It's too bad that they have become corporate in their operation style and now treat their longtime clients like garbage.
True Nutrition is a company specializing in custom sports nutrition solutions, allowing customers to create personalized protein powder mixes tailored to their individual dietary needs, activity levels, and taste preferences. The platform offers a variety of protein blends, supplements, and accessories, catering to fitness enthusiasts, athletes, and anyone seeking to enhance their nutritional intake. In addition to custom protein options, True Nutrition features a unique TN Coach (beta) service, which provides personalized recommendations based on user inputs. The company emphasizes quality by conducting both third-party testing and in-house verification to ensure the accuracy and safety of its products. With a focus on delivering high-quality supplements at competitive prices, True Nutrition aims to support customers in achieving their health and fitness goals.
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