Watches of Whitby is a retail company specializing in the buying, selling, and part-exchanging of luxury pre-owned Swiss watches. Located in the picturesque coastal town of Whitby, North Yorkshire, the company offers a curated selection of high-end timepieces from renowned brands, ensuring that all watches are verified against the Watch Register for authenticity. Customers can explore a diverse range of luxury watches available for purchase online through their website, watchesofwhitby.com, or visit their physical store for a more personal shopping experience. The company caters to watch enthusiasts and collectors looking for quality pre-owned Swiss watches, providing options for both seasoned buyers and those new to luxury timepieces. By offering a transparent and trustworthy platform for transactions, Watches of Whitby aims to meet the needs of customers seeking reliable and prestigious watches while promoting responsible luxury consumption.
Watches of Whitby consistently impresses customers with their exceptional service and high-quality watches. Reviewers frequently highlight the professionalism and friendliness of the staff, noting that they provide a welcoming atmosphere and knowledgeable assistance throughout the purchasing process.
Many express satisfaction with their purchases, stating that the watches received are exactly as described and arrive promptly, often the next day. Customers appreciate the good prices offered for luxury watches, further enhancing their positive experiences. However, a small number of reviews mention concerns about the shop's pricing and perceived unprofessionalism, which may detract from an otherwise stellar reputation. Overall, the overwhelming sentiment is one of satisfaction, making Watches of Whitby a highly recommended destination for watch enthusiasts.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.9 | 110 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 5.0 | 3 |
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 5 |
| Dec 24 | 4.0 | 4 |
| Jan 25 | 5.0 | 1 |
| Feb 25 | 5.0 | 3 |
| Mar 25 | 4.8 | 5 |
| Apr 25 | 5.0 | 4 |
| May 25 | 5.0 | 1 |
| Jun 25 | 5.0 | 2 |
| Jul 25 | 5.0 | 2 |
| Aug 25 | 5.0 | 8 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 110 most recent reviews.
“Did my due diligence, having not ordered from WoW before, and placed my order on line”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Jewelry.
| Company | Overall | Legit | Service | Delivery | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 4.8 out of 5 (good) | +3% | 110 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.3 out of 5 (poor) | 1.6 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 2.7 out of 5 (poor) | 1.8 out of 5 (poor) | +12% | 368 |
Bottom line: Watchesofwhitby is #1 of 5 on overall rating in this group.
110 reviews of Watchesofwhitby. Filter by what matters to you.
Excellent buying experience today. Just called to Whitby for fish and chips and going home with a new watch. Really good, friendly, knowledgeable people. Wouldn’t hesitate to recommend to anyone interested in buying a quality time piece.
Fantastic experience. From enquiring about a part ex of an Air King to collecting an almost new Santos, Alex dealt with a part ex value promptly and fairly. Dealing with Michael and Alexander in store the next day was faultless. I will definitely use Watches of Whitby again. James
I initially visited Watches of Whitby last year. At the time I was strictly window shopping. The staff were welcoming and friendly, and indulged me when I asked to try on a few pieces. I made a mental note to use them when I was ready for my next purchase. Fast forward to a fortnight ago. I made an enquiry about a watch that I had been looking for. They didn't have the model in stock but took my details and promised to call me when one was available. On Wednesday, my phone rang, a Whitby area code! They had the watch in stock! A deposit was taken to secure it, the balance was taken in the afternoon, and as I type this it's on my wrist and looking fab. The buying experience from start to finish was professional, friendly and generally as much fun as you can have when making a big purchase. My new Rolex arrived in perfect condition with everything you would expect from new. (It also came with a valuation for insurance purposes, along with a certificate from the Watch Register to show a clean history). Delivery was arranged for a day of my choosing, and the packaging was bomb proof. Rest assured when I'm on the lookout for my next watch, Watches of Whitby will be the first port of call. If you're in that neck of the woods I'd also suggest calling in; as the shop is immaculate, and the staff are super polite and helpful. Thanks again to the staff who were excellent from start to finish, it was pleasure to give you all of my money! :)
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I’m a simple guy and all I want when making a purchase is for things to be easy with great customer service. Something Watches of Whitby do in spades. Firstly a price to part exchange my old watch, no long forms to fill out or booking visual consultations, no 3 day turnaround for a value which annoys me as when I decide to do something I want it done as quick as possible. Asked for a value in the afternoon sent some pics and a brief description and the valuation was in my inbox that evening. This prompted me to respond to the email thinking (as it was when I got home from work) I would get a reply in the morning. Alex replied back! We then discussed the purchase of a watch he had in stock agreed the deal and paid a deposit via a link and off I went this morning to meet Leanne and Michael. Could not have asked to be dealt with by two lovelier people! Knowledgeable helpful and friendly. I have told Leanne that this will probably be the last watch I’ll buy as I have reached what I aspired to reach but there is already something telling me that I’ll be back to Watches of Whitby in the future. I will also definitely recommend them to friends, family and colleagues. Well done team and thanks for a stunning watch!
Brilliant purchase experience from beginning to completion. Email correspondence was swift and informative. Phone call to finalise the deal was professional. Made the journey and after finally arriving in store staff were extremely friendly and inviting. Watch was as described, website photographs were a true representation. More than happy to recommend this company and will use them again in the right deal presents itself in the future.
Over the moon with this immaculate watch. Royal Mail special delivery on my preferred date. Seamless transaction. Very professional service. Highly recommend Watches of Whitby.
I bought my first Rolex at the weekend and thanks to watches of Whitby and in particular Paula our salesperson I couldn’t be any happier. We were made to feel very welcome and never under any pressure to purchase. The shop surroundings were inviting and relaxing . 5 star service well done 👍
Highly recommend watches of Whitby my first purchase but will not be my last , watch as described and at a real good price five stars ⭐️⭐️⭐️⭐️⭐️
Friendly and efficient service a pleasure to deal with Watches of Whitby I've received a quality watch in excellent condition especially being a vintage model
A couple of years ago I bought a special watch from Watches of Whitby as a surprise gift for my husband on his 70th birthday, and also to celebrate our 40th wedding anniversary. I was delighted when I saw the watch on WOW’s online shop as it was a particular watch my husband had admired, but it had been particularly difficult to find. Throughout the process Alex was great; he answered all of my questions and once I’d ordered the watch Alex kept me informed when it was dispatched. My husband was over the moon with his present! We don’t live locally but last week we holidayed in Yorkshire and on a cold, wet and windy day we made a special trip to WOW to thank the team for excellent customer service. We were made very welcome, given coffee, and the team were super friendly. Special mention for Mike who was knowledgeable, very helpful and happy to spend time with us discussing “the” watch. Thanks to Alex and his super team for a great customer experience!
Brilliant handover upon collection. Easy to contact the team through the WhatsApp page. Watch was everything and more as described on the website. Would definitely recommend and shop there again.
Enquired about a watch last Saturday evening via WhatsApp and Watches of Whitby couldn’t be more helpful. Paid a deposit and visited their shop today to collect my new watch which was just as described and in superb condition. Staff were really welcoming, friendly and knowledgeable and made the process really easy. Will certainly be back again when in Whitby…..thanks again guys …..5 star all the way!!!
Bought a used Oyster Perpetual for my wife, which despite being used and over 20yrs old is in absolutely perfect condition. The buying experience was all remote/online and phone, and they couldn't have been more thorough or helpful. Watch turned up within 24hrs & expertly packaged. Was nervous about spending such an amount of money without having seen the watch, but I needn't have worried.
Purchased a Rolex Explorer from WoW recently, what a breath of fresh air compared to an AD and stupid waiting lists. They have an really good selection of pre-owned stock and the watches are well photographed and as described, in fact mine was better than described, it was as new! Received the watch with box and papers, including both swing tags with serial number, also received an insurance valuation certificate and a watch register check certificate (stolen/fraud check). WoW also include a branded felt watch pouch and a smaller one to keep your spare links in. Shipped insured with great communication. I asked them to let me know if they get a 36mm Explorer in as I have a friend who wants to purchase, Michael called me a week later with an immaculate 2 year old example (hope he buys it Michael) Think I've found my favourite dealer, would highly recommend this family run business! My thanks to Alex, Leanne and the team.
Watches of Whitby are absolutely fantastic. Smooth transaction, super fast delivery and also resized my Rolex Date Highly recommended
Just bought a watch from here last week. Would have loved to visit the shop first but didn't have the time so had it delivered with no issues whatsoever. The watch was exactly as described and in fantastic order, I'm really pleased with my purchase!
Watches of Whitby is a retail company specializing in the buying, selling, and part-exchanging of luxury pre-owned Swiss watches. Located in the picturesque coastal town of Whitby, North Yorkshire, the company offers a curated selection of high-end timepieces from renowned brands, ensuring that all watches are verified against the Watch Register for authenticity. Customers can explore a diverse range of luxury watches available for purchase online through their website, watchesofwhitby.com, or visit their physical store for a more personal shopping experience. The company caters to watch enthusiasts and collectors looking for quality pre-owned Swiss watches, providing options for both seasoned buyers and those new to luxury timepieces. By offering a transparent and trustworthy platform for transactions, Watches of Whitby aims to meet the needs of customers seeking reliable and prestigious watches while promoting responsible luxury consumption.
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