WOW Ultra
Great product smells good too

Wow Grooming is a UK-based company specializing in dog grooming products and accessories. Their product range includes professional-grade dog shampoos, perfumes, colognes, grooming brushes, and other essential grooming tools designed for both pet owners and professional groomers. The company emphasizes quality, with a focus on products that cater to various coat types and grooming needs. The target market for Wow Grooming includes dog owners seeking high-quality grooming supplies as well as professional groomers who require reliable tools for their services. With a commitment to customer care and prompt delivery, Wow Grooming aims to enhance the grooming experience for both pets and their owners. Their website, www.wowgrooming.co.uk, serves as a platform for customers to browse and purchase a wide array of grooming products tailored to meet the needs of dogs and their caretakers.
Wow Grooming receives overwhelmingly positive feedback from customers, particularly praising the excellent service and fast delivery. Reviewers frequently highlight the quality of the products, such as the fantastic scissors and effective grooming sprays, which they find to be reasonably priced.
Many express satisfaction with the quick shipping and well-packaged items, often noting that they would return for future purchases. However, there are a few critical comments regarding issues with product availability, specifically mentioning instances where customers ordered scissors that were not in stock. Despite these minor complaints, the overall sentiment remains highly favorable, with the majority of consumers expressing happiness with their purchases and the service provided. Overall, Wow Grooming is viewed positively by its customers.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 60 | 100% | +1.0 | ● Low |
Monthly average rating from reviews written by people · latest review Jan 2026.
| Month | Average | Reviews |
|---|---|---|
| Feb 25 | 5.0 | 1 |
| Mar 25 | 5.0 | 2 |
| Apr 25 | 5.0 | 3 |
| May 25 | 5.0 | 4 |
| Jun 25 | 5.0 | 2 |
| Jul 25 | 5.0 | 3 |
| Aug 25 | 5.0 | 1 |
| Sep 25 | 5.0 | 1 |
| Oct 25 | 3.0 | 2 |
| Nov 25 | 5.0 | 3 |
| Dec 25 | 5.0 | 6 |
| Jan 26 | 5.0 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Excellent customer service when I had a query and I am really happy with the scissors”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Animals & Pets.
| Company | Overall | Legit | Delivery | Service | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.8 out of 5 (good) | 4.3 out of 5 (good) | −5% | 60 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.8 out of 5 (good) | 4.8 out of 5 (good) | — | 1,100 | |
| 4.6 out of 5 (good) | 100 out of 100 | 3.9 out of 5 (good) | 4.6 out of 5 (good) | 4.5 out of 5 (good) | — | 999 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.1 out of 5 (good) | 4.0 out of 5 (good) | +2% | 458 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.2 out of 5 (good) | 4.0 out of 5 (good) | −33% | 407 |
Bottom line: Wow Grooming is #2 of 5 on overall rating in this group. On quality, Lyka Pet Food scores higher (4.8 vs 4.3).
60 reviews of Wow Grooming. Filter by what matters to you.
10 months ago
The service was excellent and quick; the scissors are fantastic, and I'm thrilled with them! ❤️
11 months ago
Excellent customer service when I had a query and I am really happy with the scissors. These arrived quickly and were well packaged. (Order 20508).
11 months ago
Amazing fast delivery and loved my product would definitely buy from here again thank you
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Great product smells good too
The service was excellent and quick; the scissors are fantastic, and I'm thrilled with them! ❤️
Excellent customer service when I had a query and I am really happy with the scissors. These arrived quickly and were well packaged. (Order 20508).
Amazing fast delivery and loved my product would definitely buy from here again thank you
We have used glide spray for several years- it is perfect for use on our cocker spaniel. Excellent job
A very good brush which goes through my cocker spaniels VERY thick hair. This is the second such brush I have purchased and it’s reasonably priced for the quality. The first one lasted about a year and some of the wire bristles were starting to come out but considering the coat they were going through I believe that to be quite good.
Fast delivery & a free gift, products look good can’t wait to try!
Always a fantastic service with fantastic products
I had ordered fast dry spray from Wow Grooming and sadly there was a delay with shipment through no fault of their own. I was messaged and kept informed throughout the whole process. I was sent a smaller fast dry spray to keep me going until the refill arrived. When the shipment arrived it was dispatched straight away and a lovely complimentary slicker brush was put in the package too. Brilliant customer service. Will definitely be a repeat customer of Wow Grooming.
Always buy from you fast delivery and reasonable price thankyou
I ordered the small shower head for my electric show. It arrived quickly, tried it today and it’s amazing the pressure is so much better from my shower! High recommend
Great service very prompt scissors are amazing I love them ❤️
Fantastic service after choosing a brush that was too big Wow sent me 3 brushes so I could find the right one! Trusting me as a new customer and giving me a more expensive brush without further charge. I can’t thank you enough. My 8 month old puppy is starting to enjoy being brushed.
Fast delivery. Great communication. Products well packaged and just as ordered
Always a prompt delivery great products and services
Wow Grooming is a UK-based company specializing in dog grooming products and accessories. Their product range includes professional-grade dog shampoos, perfumes, colognes, grooming brushes, and other essential grooming tools designed for both pet owners and professional groomers. The company emphasizes quality, with a focus on products that cater to various coat types and grooming needs. The target market for Wow Grooming includes dog owners seeking high-quality grooming supplies as well as professional groomers who require reliable tools for their services. With a commitment to customer care and prompt delivery, Wow Grooming aims to enhance the grooming experience for both pets and their owners. Their website, www.wowgrooming.co.uk, serves as a platform for customers to browse and purchase a wide array of grooming products tailored to meet the needs of dogs and their caretakers.
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