Naturo Natural Pet Food is a company that specializes in manufacturing and distributing natural pet food products. The business focuses on providing pet nutrition options that emphasize natural ingredients for dogs and cats. They likely offer various pet food formulations designed to meet different dietary needs and preferences of pet owners seeking natural feeding alternatives.
Naturo Natural Pet Food has a positive customer experience.
Naturo Natural Pet Food receives a mix of praise and criticism from its customers. Many reviewers appreciate the quality of the food, noting that their dogs enjoy it, especially the pouches and tins.
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Some consumers highlight the ease of delivery and the good value of the packaging. However, there are significant complaints regarding customer service, with several people reporting rude interactions and issues with order cancellations. Additionally, some customers express concerns about the food's safety, citing instances of their pets experiencing diarrhea or finding mold and maggots in the product. While many dogs thrive on Naturo, the negative experiences with customer support and product quality cannot be overlooked. Overall, the sentiment leans positive, but the company faces notable challenges in service and product consistency.
Each source counts by its number of reviews. Only reviews written by people are scored.
Why sources differ: CrowdTrust rates this company 4.5, Trustpilot 4.0. Trustpilot carries the most weight (99% of the score).
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.0
312
99%
4.0 / 5 overall
=
314 reviews across 2 scored sources
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Nov 2025.
Last 3 months
2.8▼ 0.2
12-month avg
4.0
All-time
4.0
Category avg
4.3
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Dec 24
3.9
15
Jan 25
4.5
21
Feb 25
4.9
11
Mar 25
3.0
2
Apr 25
5.0
1
May 25
5.0
1
Jun 25
3.6
7
Jul 25
2.0
4
Aug 25
—
0
Sep 25
—
0
Oct 25
3.7
3
Nov 25
1.5
2
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 314 most recent reviews.
Top praiseof 233 positive reviews
Delivery54%
125 mentions
Customer service28%
65 mentions
Fast & efficient27%
62 mentions
Prices & value21%
48 mentions
“I have been purchasing Naturo for my two dogs for years, they love the pouches & tins, I buy from Naturo direct & als...”
On “Delivery” · Oct 10, 2025
Top complaintsof 66 negative reviews
Customer service39%
26 mentions
Delivery18%
12 mentions
Subscription15%
10 mentions
Cancellation14%
9 mentions
“Customer services have helped as best they can each time I've had a problem”
On “Customer service” · Nov 15, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Animals & Pets.
Overall rating and review count for this company and similar companies
Gone down hill. I've been ordering Naturo for a while now but I'm now having no end of problems. I've had issues updating details online after updates and changes to their site. Now I'm dealing with l... See more
Firstly there are other brands as good as this for a fraction of the cost. I now get bakers 32 pound for 12.5 kilo versus 11 quid for 2 kilo natural. No brainer.
CUSTOMER SERVICE ARE RUDE ARROGENT AN... See more
Useless
I signed up and paid for a subscription after having it recommended to us by someone else on a large farm we live on.
They cancelled my order because it's the same address as the person that r... See more
The best pet food for my fussy chihuahua, she stands by the door at dinner time to remind us after years of trying to coax her to eat , I used to buy from my supermarket till they stopped selling it b... See more
Naturo specializes in natural pet food products for dogs and cats, including grain-free options, raw food diets, and organic formulations. We carry wet and dry food varieties made with high-quality, natural ingredients without artificial preservatives or fillers.
What are your store hours?
Our store hours are Monday through Friday 9:00 AM to 7:00 PM, Saturday 9:00 AM to 6:00 PM, and Sunday 10:00 AM to 5:00 PM. Holiday hours may vary, so please call ahead during holiday periods.
Do you offer delivery services?
Yes, we offer local delivery within a 15-mile radius for orders over $50. Delivery fees start at $5.99 and we typically deliver within 2-3 business days of order placement.
Can I return pet food if my pet doesn't like it?
We accept returns of unopened pet food within 30 days of purchase with receipt. For opened products, we offer exchanges if your pet has dietary sensitivities or refuses to eat the food within 14 days of purchase.
All 10 questions →Show fewer questions
Do you provide nutritional consultations for pets?
Yes, our trained staff can provide basic nutritional guidance to help you choose the right food for your pet's age, size, and dietary needs. For complex health issues, we recommend consulting with your veterinarian.
How can I contact customer service?
You can reach us by phone at (555) 123-4567, email us at info@naturopetfood.com, or visit our store location. Our customer service team responds to emails within 24 hours during business days.
Do you offer bulk discounts or loyalty programs?
We offer a 10% discount on purchases of 6 or more bags of the same product. Our loyalty program gives customers points for every purchase, which can be redeemed for discounts on future orders.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Gone down hill. I've been ordering Naturo for a while now but I'm now having no end of problems. I've had issues updating details online after updates and changes to their site. Now I'm dealing with leaking wet food from 2 different boxes. The last box was so vile smelling (like sick) I just ended up binning the whole box. I couldn't stand the smell to clean it up like the first one, it was making me retch. So frustrated at this point that I've cancelled my subscription.
Customer services have helped as best they can each time I've had a problem. But it's gotten to the point where I'm just having too many issues with it.
Firstly there are other brands as good as this for a fraction of the cost. I now get bakers 32 pound for 12.5 kilo versus 11 quid for 2 kilo natural. No brainer.
CUSTOMER SERVICE ARE RUDE ARROGENT AND A TOTAL JOKE.
Placed order. Rang naturo to change order. They sent wrong order and billed me wrong. THEY messed up and now want £7.20 for their error. They are willing to lose a £100 a month customer for 7.20 which is there error. They keep ringing me with arrogant woman demanding to sort what went wrong. I don't care what went wrong is their problem and they've lost my custom
Useless
I signed up and paid for a subscription after having it recommended to us by someone else on a large farm we live on.
They cancelled my order because it's the same address as the person that recommended them, there are over 30 people with dogs living in various buildings on farm, makes no sense.
The best pet food for my fussy chihuahua, she stands by the door at dinner time to remind us after years of trying to coax her to eat , I used to buy from my supermarket till they stopped selling it but buying direct is a breeze . Thank you Naturo .
I have been purchasing Naturo for my two dogs for years, they love the pouches & tins, I buy from Naturo direct & also other online retailers, I am now going to purchase the cat pate as one of our cats will not eat wet food unless it's squashed up, never had any problems with Naturo wet dog food, brilliant fast delivery, dogs love the Chicken/Turkey tins, good quality food at a decent price.
I purchased this food with being informed that it’s a natural product for adult dogs. I’m absolutely disgusted and now worried about my dog. She’s had severe diarrhoea the last two days since eating this food and now looking more closely at the tin it states ages 1-7 years old, my dog is 13. I purchased via home bargains online and nowhere did it state that there is an age range for this product. I’m massively worried about her now seeing that she’s usually fit and well
Dog sitting and a friend of the dog owner brought over some of this Naturo Dog food, to mix with dry food. He had it last night and this morning I woke up to several puddles of diarrhoea.
My boy has IBD and colitis and very hard to get a food with fat % under 10. I really hope this will be the food for him he loves the Turkey one so far, amazed by the quality.
SHOCKING… I found Maggots,Mold and a disgusting smell, in my dog’s food. It was in 1 box… I do bulk orders so hundreds of pounds worth,
I then checked the rest. 4 of the box’s out of 7 I ordered had either Maggots,mold and a disgusting smell. Could not believe it. Had a good experience from third party supply Naturo but once I decided to go direct and buy bulk it’s been nothing but a nightmare… currently have nearly 50trays wasted and no where to dispose them
I feed my 5year old cockapoo Naturo since he was a pup . He loves it but I find that poultry makes him smell so try to avoid it whenever possible . He loves the Salmon one but unfortunately I am finding it very difficult to source in Omagh NI where I live . Most shops and pet stores only stock chicken or chicken with lamb .
my 3 dogs are normally raw fed and have been since puppies but there was a prob with the last delivery leaving me with no food for them so had to buy some tinned to tide me over and chose naturo at the supermarket - well they all just loved it especially the salmon one and the bowls were licked clean so will be switching to naturo for good from now on and ordering direct from the website - happy doggies!!
Went to place my 1st subscription order and luckily I noticed that the delivery was £20 as saying I live in remote area….absolutely incorrect I live in mainland Britain (no boat needed lol) not a great company as the more reputable companies deliver without such excessive costs which I can’t see how they can justify it…absolutely shocking
Customer service if you need it is poor, unhelpful and just no way to treat a customer.
I spent £125 with them and will have to get rid of it as they want to charge a fortune to return it!
No where in their listing does it say no suitable for dogs over 7 years old, I read it all and no mention of it.
I get 192 packs of food delivered only to find out it's no good for my 10 and 12 year old dogs!
Our old girl unexpectedly had 12 teeth out during a dental yesterday. Although she has always been on Naturo, she will now be wet food only, so I ordered some of the senior food yesterday afternoon and it is being delivered to Cornwall today. Fantastic service! All 6 of our Romanian rescue dogs love the food.
Our dogs are fussy eaters but they really enjoy this food. The tray packaging is also super easy to open (unlike other tray brands). It’s also good value price wise with a good amount of meat content.
My french bulldog is on this he enjoys the duck and turkey and lamb as he has a chicken allergy and these have no chicken and he's thriving on this I would highly recommend this food 👌🏿 for frenchie owners
I have been with this company for some time and have had occasional delivery issues it has to be said but since they have changed hands things have got decidedly worse.
Firstly when they migrated info over to their new very clunky website (which keeps saying oops there was a problem intermittently), they incorrectly and for no apparent reason put a VERY old address on my new account.
Secondly since having placed my usual order the items seem to have disappeared and I just keep getting passed between DPD and Naturo with no one sorting this.
Thirdly it doesn't help when there is no one to speak to after 5 or at the weekend.
I would avoid if I were you!
We use the adult Naturo for our two very fussy Shih Tzus who love this food. Recently our girl had a little of pups and she had the puppy food while pregnant and nursing and now trying the pups on the puppy food and it’s going down a storm. Very settled bellies and they love the taste.
We carry premium natural pet food brands including Blue Buffalo, Wellness, Orijen, Acana, and our own Naturo brand. All brands meet our strict standards for natural, high-quality ingredients.
Can I order online or do I need to visit the store?
You can order through our website for pickup or delivery, or visit our physical store to browse and purchase products. Online orders are typically ready for pickup within 2 hours during business hours.
Do you accommodate special dietary requirements for pets?
Yes, we stock foods for pets with allergies, sensitivities, and special dietary needs including grain-free, limited ingredient, and prescription diet options. Our staff can help you find suitable alternatives based on your pet's specific requirements.
About Naturo Natural Pet Food
Naturo Natural Pet Food is a company that specializes in manufacturing and distributing natural pet food products. The business focuses on providing pet nutrition options that emphasize natural ingredients for dogs and cats. They likely offer various pet food formulations designed to meet different dietary needs and preferences of pet owners seeking natural feeding alternatives.