Apricot Clothing U.K. is a retail company specializing in women's fashion, offering a wide range of clothing that emphasizes effortless elegance and statement styles. The company provides a diverse selection of apparel, including dresses, tops, and accessories, designed to cater to contemporary fashion trends while ensuring comfort and versatility. Targeting fashion-conscious women, Apricot aims to deliver playful prints and unique designs that appeal to a broad demographic. With regular sales and promotions, the company enhances its appeal by offering significant discounts, making stylish clothing accessible to a wider audience. Customers can shop conveniently through their website, www.apricotonline.co.uk, which features a user-friendly interface for an efficient online shopping experience.
Reviewers generally praise Apricot Clothing U.K. for its lovely dresses and quick delivery, highlighting the ease of ordering and the quality of the clothing. Many customers express satisfaction with the fit and comfort of the items, noting that the dresses are true to size and made from beautiful fabrics.
However, some consumers report issues with customer service, particularly regarding slow responses and difficulties with refunds for items that did not meet expectations. Despite these complaints, the majority of feedback reflects a positive shopping experience, with many appreciating the efficient order processing and the variety of designs available. Overall, Apricot Clothing U.K. is well-regarded for its product quality and delivery speed, though there are some concerns about customer support.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.4 | 160 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Jun 25 | 4.5 | 40 |
| Jul 25 | 4.5 | 60 |
| Aug 25 | 4.2 | 60 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 160 most recent reviews.
“Quick delivery”
“Customer Service is very slow”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Shopping & Fashion.
| Company | Overall | Legit | Delivery | Quality | Service | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.4 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.3 out of 5 (good) | 4.5 out of 5 (good) | — | 160 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 1.3 out of 5 (poor) | 1.9 out of 5 (poor) | 2.5 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.7 out of 5 (poor) | 3.0 out of 5 (fair) | 2.2 out of 5 (poor) | +12% | 368 |
Bottom line: Apricot Clothing U.K. is #2 of 5 on overall rating in this group. On quality, Red Run scores higher (4.9 vs 4.3).
160 reviews of Apricot Clothing U.K.. Filter by what matters to you.
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Love the dress and the ability to click & collect but I was disconcerted by the lack of communication. I had no confirmation email or texts from Apricot at all! If I hadn't paid with PayPal, I would have wondered whether I'd even placed an order! I had to go on the website to find out when it was ready to collect.
Really beautiful trousers Hang well n look expensive on Love them
Lovely selection of pretty, feminine dresses at a very reasonable price. I ordered three different floral teadresses to try for an occasion. My order qualified for free delivery and arrived quickly. I ended up keeping one dress and returning the other two by Evri drop off. The refund was processed very quickly.
Good quality clothing, delivered in good time and just the relaxed style I had hoped it would be.
I m french . I bought a dress on Apricot Clothing UK but it didn t suit . So I had to send back my dress to Germany ( why not somewhere in France ? ) and it cost me 14.85 Euros . I m not happy !!! If you are french don t buy on Apricot Clothing UK ...
Great experience! Delivery on estimated time. The product is very nice and it fits perfectly. Thanks
I loved my long shirt and will be buying more clothes
Beautiful dress, true to size. quick dispatch. I will definitelybe ordering from here again!
Smooth shipping smooth return perfect fit perfect quality!
Super fast delivery! Ordered in the afternoon and received it the next day - super service!
Easy process, fast delivery.
Fast delivery and great customer service. Easy returns.
This brand is brilliant fair prices, great quality, lovely fit, lovely staff. My go to place.
The experience was great, The top is great but returning the trews. Doesn't suit me nice outfit.
Arrived on time. Good quality dress. Fits perfect. Love it.
Excellent process in purchasing a beautiful dress. Delivered quickly. Very happy.
Good quality garment. Excellent delivery
First time online Apricot customer having bought a top from a department store concession I realised I should have bought two (white tops - good to have a reserve!) Easy to use online ordering. Found exactly what I was looking for very quickly and even found it in a different colour 😂 Speedy delivery
Apricot Clothing U.K. is a retail company specializing in women's fashion, offering a wide range of clothing that emphasizes effortless elegance and statement styles. The company provides a diverse selection of apparel, including dresses, tops, and accessories, designed to cater to contemporary fashion trends while ensuring comfort and versatility. Targeting fashion-conscious women, Apricot aims to deliver playful prints and unique designs that appeal to a broad demographic. With regular sales and promotions, the company enhances its appeal by offering significant discounts, making stylish clothing accessible to a wider audience. Customers can shop conveniently through their website, www.apricotonline.co.uk, which features a user-friendly interface for an efficient online shopping experience.
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