
ASOS is a prominent online retailer specializing in fashion and beauty products. The company offers a wide range of clothing, accessories, and footwear for men and women, catering to various styles and preferences. By providing an extensive selection of both established and emerging brands, ASOS aims to meet the diverse needs of fashion-conscious consumers. Targeting a global audience, ASOS primarily serves young adults who seek trendy and affordable options for their wardrobe. The platform is designed to enhance the shopping experience with user-friendly navigation, detailed product descriptions, and customer reviews. ASOS also features a mobile app, making it convenient for customers to shop anytime and anywhere. The company's commitment to inclusivity and sustainability further resonates with its customer base, promoting a sense of community among fashion enthusiasts.
ASOS faces overwhelming criticism from consumers, with an average rating of just 1.1 out of 5. Reviewers consistently express frustration with the company's customer service, describing it as unhelpful and difficult to reach.
Many report issues with order fulfillment, including receiving incorrect items or experiencing delays in refunds, which often take longer than expected. Customers also highlight problems with the payment process, noting technical failures and unexpected fees. Despite a few mentions of satisfaction with product quality, these are overshadowed by complaints about poor service and lack of support. Overall, the sentiment is overwhelmingly negative, with many stating they will not return to ASOS due to these persistent issues.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 1.1 | 60 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Sep 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 25 | 1.1 | 59 |
| Sep 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“À l’attention du service réclamation ASOS, Je vous écris pour exprimer mon exaspération totale face à la manière ind...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Shopping & Fashion.
| Company | Overall | Legit | Service | Refunds | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 1.1 out of 5 (poor) | 100 out of 100 | 1.1 out of 5 (poor) | 1.0 out of 5 (poor) | 1.1 out of 5 (poor) | — | 60 | |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | 1.3 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.1 out of 5 (poor) | 1.7 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | — | 4.7 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 1.1 out of 5 (poor) | 2.7 out of 5 (poor) | +12% | 368 |
Bottom line: ASOS is #5 of 5 on overall rating in this group. On service, Red Run scores higher (5.0 vs 1.1).
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ASOS is a prominent online retailer specializing in fashion and beauty products. The company offers a wide range of clothing, accessories, and footwear for men and women, catering to various styles and preferences. By providing an extensive selection of both established and emerging brands, ASOS aims to meet the diverse needs of fashion-conscious consumers. Targeting a global audience, ASOS primarily serves young adults who seek trendy and affordable options for their wardrobe. The platform is designed to enhance the shopping experience with user-friendly navigation, detailed product descriptions, and customer reviews. ASOS also features a mobile app, making it convenient for customers to shop anytime and anywhere. The company's commitment to inclusivity and sustainability further resonates with its customer base, promoting a sense of community among fashion enthusiasts.
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