Secret Linen Store is an online retailer specializing in luxury bedding and home textiles. The company offers a wide range of products, including bed linen, duvets, pillows, curtains, cushions, throws, table linen, and towels. Each product is crafted with care and made from high-quality, responsibly sourced fabrics, appealing to consumers who prioritize both aesthetics and sustainability in their home décor. The target market for Secret Linen Store includes individuals and families seeking premium home essentials that combine style and comfort. Customers can expect a variety of options designed to enhance their living spaces while ensuring a restful and inviting atmosphere. With a focus on quality and ethical sourcing, Secret Linen Store aims to meet the needs of discerning shoppers who value luxury and craftsmanship in their home textiles.
Reviewers consistently praise Secret Linen Store for its excellent product quality and reliable delivery. Many customers highlight the beautiful feel of the organic cotton linens and the promptness of the shipping, with comments like "delivered on time" and "beautiful quality." However, there are some mixed experiences, particularly regarding the goose down duvets, with a few consumers expressing disappointment about the texture of older sheets and the absence of a wash bag in recent orders.
Despite these minor complaints, the overall sentiment remains overwhelmingly positive, with numerous mentions of lovely products and a trustworthy shopping experience. Overall, Secret Linen Store is well-regarded for its high-quality offerings and dependable service.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.8 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Your company is very reliable”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Shopping & Fashion.
| Company | Overall | Legit | Delivery | Quality | Service | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 5.0 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 1.3 out of 5 (poor) | 1.9 out of 5 (poor) | 2.5 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.7 out of 5 (poor) | 3.0 out of 5 (fair) | 2.2 out of 5 (poor) | +12% | 368 |
Bottom line: Secret Linen Store is #2 of 5 on overall rating in this group.
60 reviews of Secret Linen Store. Filter by what matters to you.
Over a year ago
The colour was quite like I’d expected and the delivery came without a wash bag .. previously I’d been given a wash bag and I felt that went a long way to me giving it a 5star rating
Over a year ago
I bought linen bedding and made an error in selecting the wrong size pillow cases. I was able to return these with great ease so I immediately made further purchases, including the correct size pillo... See more
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Your company is very reliable. Your linen is packed up beautifully, and arrives on time! I love the feel of your organic cotton... and I am always delighted to use it on my bed! Thank you for quality linen! 😊
The colour was quite like I’d expected and the delivery came without a wash bag .. previously I’d been given a wash bag and I felt that went a long way to me giving it a 5star rating
I bought linen bedding and made an error in selecting the wrong size pillow cases. I was able to return these with great ease so I immediately made further purchases, including the correct size pillow cases. Delivery is swift and seamless, with excellent communication. I also bought a beautiful linen tablecloth as a gift for my daughter. I would recommend this company without reservation. The quality is excellent. The linen washes well without fading. I will no doubt be making further purchases.
So sorry to be negative, but have had sheets for four years now and they are still rough! i do like that there is a tag in one corner so you can remember which corner matches with corner of mattress. but why are the linen sheets so rough? i visited friend recently and her linen sheets [from different shop] were gorgeously soft!
You don’t think you need a new duvet until you buy one from the Secret Linen Store. Both my husband and l are extremely pleased with the quality and delivery service for this product. I replaced an old duvet because its feathers had fallen in pockets, so it no-longer kept us warm and didn’t look great when the bed was made up. The new duvet it so full, the bed now looks amazing and is so cosy; l can’t get my husband out of bed. It’s a 10/10 from us and l would highly recommend this company and their duvets. Mrs, Hammond.
Great delivery and fabulous product. Highly recommend
Beautiful quality and prompt delivery. Thank you.
Fast delivery and quality products
Great quality and prompt delivery
Ordering and delivery excellent. I’d previously ordered a quilt cover set (very difficult to decide because lots of lovely ones to choose from). This time I wanted a throw and that was super easy because the website sowed items that went together.
Order delivered quickly. Lovely product.
Duvet is soft warm and seems well made. Only used for about 2 weeks. Can't speak to its long term durability.
Beautiful quilt. Soft linen pillow cases. Great sale price. Speedy delivery
I purchased a 15 tog Hungarian goose down duvet (I think called the "Golden Goose" though now discontinued) approximately 18 months ago. It cost in the region of £1,000 and was a significant investment which I expect to last in the region of 15 years as stated on the website. Over time, goose down has migrated between the baffles and the duvet is uneven in appearance and feel. I contacted the company and sent photos of the empty baffles and have been told that this is normal and that I need to give it a shake and a gentle slap to redistribute the down. I have managed to redistribute the down by slapping it with force on a hard surface but this is not what I would expect of a thousand pound duvet. I am extremely disappointed with my purchase and would not recommend buying a luxury goose down duvet from Secret Linen store.
Secret Linen Store is an online retailer specializing in luxury bedding and home textiles. The company offers a wide range of products, including bed linen, duvets, pillows, curtains, cushions, throws, table linen, and towels. Each product is crafted with care and made from high-quality, responsibly sourced fabrics, appealing to consumers who prioritize both aesthetics and sustainability in their home décor. The target market for Secret Linen Store includes individuals and families seeking premium home essentials that combine style and comfort. Customers can expect a variety of options designed to enhance their living spaces while ensuring a restful and inviting atmosphere. With a focus on quality and ethical sourcing, Secret Linen Store aims to meet the needs of discerning shoppers who value luxury and craftsmanship in their home textiles.
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