Superdry is a UK-based clothing retailer known for its distinctive fusion of vintage Americana and Japanese graphics. The company offers a wide range of men's and women's apparel, including jackets, dresses, hoodies, and accessories that cater to a fashion-conscious audience. With a focus on premium styles, Superdry aims to provide high-quality, comfortable clothing designed for everyday living. Targeting a diverse customer base, Superdry appeals to individuals seeking trendy and functional clothing suitable for various occasions. The brand emphasizes timeless designs and durability, ensuring that each piece is made to feel lived in from the first wear. Customers can explore seasonal collections and seasonal discounts through the official Superdry website, which features an extensive selection of products and trending styles.
Reviewers generally praise Superdry for its good quality clothing and friendly, helpful staff. Many customers appreciate the fast and prompt service when ordering online, highlighting the speedy delivery and the overall positive shopping experience.
However, some consumers express concerns about sizing inconsistencies, noting that items ordered in the same size as previous purchases fit smaller than expected. Additionally, a few negative reviews mention issues with order fulfillment and excessive marketing emails. Despite these complaints, the majority of feedback reflects satisfaction with the product quality and customer service. Overall, Superdry maintains a strong reputation among its customers, with a sentiment leaning positively.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.4 | 160 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Sep 2025.
| Month | Average | Reviews |
|---|---|---|
| Jul 25 | 4.3 | 100 |
| Aug 25 | 4.4 | 58 |
| Sep 25 | 5.0 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 160 most recent reviews.
“I find them good quality and a great fit”
“Delivery wasn’t quick enough and item came with catches and creases in arms as though it had been worn and returned”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.4 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.5 out of 5 (good) | 4.3 out of 5 (good) | — | 160 |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | 1.8 out of 5 (poor) | 1.9 out of 5 (poor) | +15% | 295 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | −3% | 125 | |
| 3.0 out of 5 (fair) | 100 out of 100 | 2.7 out of 5 (poor) | — | — | −20% | 100 |
Bottom line: Superdry is #3 of 5 on overall rating in this group. On delivery, Red Run scores higher (4.9 vs 4.3).
160 reviews of Superdry. Filter by what matters to you.
I don’t understand why that clown who sits at the top decided not to have sale items in store and only online! What is your problem? Do you have issues? Is it too much or a burden? Does it increase your sales? Is it a way to close down stores?
Didn’t get the item, was out for delivery, then it went back to the depot and just sat there. Found it quite difficult to get a resolution to the situation between Evri and Superdry (online chat only) Eventually it was declared lost and a refund is being processed.
Al jaren koop ik polo`s van SuperDry en was altijd tevreden...een dikke goede kwaliteit stof met een top pasvorm. Dit jaar weer polo`s besteld en wat blijkt ook SuperDry heeft zijn stoffen aangepast...maar dan helaas in negatieve zin...flinterdunne stof totaal niet meer te vergelijk met wat het t/m 2024 was. Pasvorm lijkt ook anders....Ik heb alles retour gezonden....voor mij dus GEEN SuperDry polo`s meer!!!
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I can no longer order online as your website won't let proceed past the address page - I have contacted you twice to sort this out and I still can't purchase any items from you - This is so frustrating as I cannot buy anything online and live miles away from your nearest store
Wrong size t-shirt delivered. I should have received a large, but instead a small size was delivered.
I got an email (and this one) saying that I had ordered something and I didn’t!
Sizing is on the small side, I sized up as I was not sure but it was still too tight. You also have to pay to return the garment. Won’t be ordering again. Communication re returns and refunds as yet there has been none a week after I made the return.
I have visited to the store in Kingston and tried a cargo short. 32 has fitted but I was not sure at that time however afterwards I have decided to buy it and ordered the size I had tried online. Unfortunately, although all two shorts were same size, at least on their labels, they were not same in real. As I tried it at the store I didn’t try it at home again before have cut the labels. Then I visited store again and saw that some of them (same size shorts) are loose some of them are tight. In conclusion I bought it again and now I have two 32 size shorts one of them fitted one of them not. ;))
The courier company you use evri are useless I asked for my parcel to be delivered to a local locker,when they delivered my parcel to the locker they said there was a problem with the locker and would try the next day.they didn’t they returned my parcel to SUPERDRY so didn’t end up getting my parcel
Poor quality :(
You’ve been spamming me every day since I bought the clothes! Not what I signed up for!
I didn’t receive my order and had to go through stress.
Superdry is a UK-based clothing retailer known for its distinctive fusion of vintage Americana and Japanese graphics. The company offers a wide range of men's and women's apparel, including jackets, dresses, hoodies, and accessories that cater to a fashion-conscious audience. With a focus on premium styles, Superdry aims to provide high-quality, comfortable clothing designed for everyday living. Targeting a diverse customer base, Superdry appeals to individuals seeking trendy and functional clothing suitable for various occasions. The brand emphasizes timeless designs and durability, ensuring that each piece is made to feel lived in from the first wear. Customers can explore seasonal collections and seasonal discounts through the official Superdry website, which features an extensive selection of products and trending styles.
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