ALA Insurance is a UK-based provider specializing in GAP (Guaranteed Asset Protection) insurance, designed to protect vehicle owners from financial shortfalls in the event of a total loss. The company offers a range of GAP insurance products that cover various vehicle types, including new, used, leased, and pre-registered cars. With a focus on customer satisfaction, ALA Insurance features a Best Price Guarantee, ensuring competitive pricing compared to dealership offerings. In addition to GAP insurance, ALA Insurance provides car warranty options that cover electrical and mechanical failures, as well as keycare services for lost or stolen vehicle and house keys. The target market includes individual car owners seeking comprehensive coverage and peace of mind, along with those looking for flexible payment options. ALA Insurance is committed to delivering high-quality products with a 99% claims payout rate, making it a reliable choice for consumers seeking financial protection for their vehicles.
ALA Insurance receives overwhelmingly positive feedback from customers, who frequently highlight the friendly and helpful staff as a major strength. Reviewers appreciate the quick service and competitive pricing, noting that the process of setting up policies is straightforward and efficient.
Many express satisfaction with the easy-to-navigate website, which simplifies the selection of coverage options. While the majority of experiences are positive, a small number of reviews caution potential customers to "stay clear" of ALA, indicating some dissatisfaction, though specific issues are not detailed. Overall, ALA Insurance is recognized for its excellent customer service and value, making it a recommended choice for many. The sentiment is predominantly positive.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.9 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“The website is super easy to use”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 5.0 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
Bottom line: ALA Insurance is #1 of 5 on overall rating in this group.
60 reviews of ALA Insurance. Filter by what matters to you.
I found lt very easy to transfer my policy from my old vehicle to my new one. The young lady I spoke to on the phone couldn’t have been more pleasant and helpful, sorry I didn’t catch her name. I would recommend this company
Fast,polite and a very efficient service.
So easy to complete the application online and arrange the required cover with no fuss at all
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Very easy to navigate site. Prompt responses.
Very professional and courteous advice and service
Easy to set up at excellent price. Always use this company. Luckily I have never needed to claim but I am confident that they will provide the same quality of service dealing with a claim.
The staff were very nice and it was so easy to get a quote and then the insurance cover.
The lady who took my call was very polite and helpful. Great service
Relatively easy website to work with
Easy to set up. Transparent
Easy to use website and very straightforward.
Used ALA to provide gap insurance on my last 4 cars. They are always easy to contact and everyone in their team is pleasant and knowledgeable. Would definitely recommend them.
Helpful and efficient as always.
We have been customers of ALA for many years and always experienced excellent customer service when calling their expert knowledge has given us the assurance should we require the insurance we will be able to replace a new car 🚘 5⭐️⭐️⭐️⭐️⭐️service
ALA Insurance is a UK-based provider specializing in GAP (Guaranteed Asset Protection) insurance, designed to protect vehicle owners from financial shortfalls in the event of a total loss. The company offers a range of GAP insurance products that cover various vehicle types, including new, used, leased, and pre-registered cars. With a focus on customer satisfaction, ALA Insurance features a Best Price Guarantee, ensuring competitive pricing compared to dealership offerings. In addition to GAP insurance, ALA Insurance provides car warranty options that cover electrical and mechanical failures, as well as keycare services for lost or stolen vehicle and house keys. The target market includes individual car owners seeking comprehensive coverage and peace of mind, along with those looking for flexible payment options. ALA Insurance is committed to delivering high-quality products with a 99% claims payout rate, making it a reliable choice for consumers seeking financial protection for their vehicles.
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