Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
Cello Electronics receives mixed feedback from customers, highlighting both commendable service and significant product issues. Many reviewers praise the excellent post-sales support, noting instances where the customer service team went above and beyond, such as providing a missing remote for a TV in a critical care setting.
Additionally, several customers appreciate the fast delivery and overall value of the products. However, a substantial number of complaints focus on the quality and functionality of the TVs, particularly regarding their inability to support popular streaming services like NowTV. Delivery issues also emerge as a common theme, with reports of damaged products and poor courier service.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.9 | 60 | 100% | +2.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 3.0 | 2 |
| Sep 24 | 1.0 | 1 |
| Oct 24 | 2.7 | 3 |
| Nov 24 | 3.4 | 5 |
| Dec 24 | 3.0 | 2 |
| Jan 25 | 1.0 | 1 |
| Feb 25 | 3.0 | 1 |
| Mar 25 | — | 0 |
| Apr 25 | 1.0 | 2 |
| May 25 | 4.6 | 9 |
| Jun 25 | 2.0 | 2 |
| Jul 25 | 3.5 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room tha...”
“Purchased a Cello TV, they offer standard next day delivery, which I stated I did not require as I was away but fixed...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Electronics & Technology.
| Company | Overall | Legit | Quality | Service | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.9 out of 5 (fair) | 100 out of 100 | 2.8 out of 5 (fair) | 3.6 out of 5 (good) | 3.9 out of 5 (good) | +28% | 60 |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.5 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.8 out of 5 (good) | 4.4 out of 5 (good) | — | 1,060 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.0 out of 5 (good) | 100 out of 100 | — | 3.7 out of 5 (good) | 4.2 out of 5 (good) | −1% | 1,000 |
Bottom line: Cello Electronics is #5 of 5 on overall rating in this group. On quality, Mazuma Mobile scores higher (5.0 vs 2.8).
60 reviews of Cello Electronics. Filter by what matters to you.
It can’t download the NowTV App and can’t therefore play NowTV. How on earth can you sell a TV as a smart TV when you can’t download the NowTV App. Of course, I can plug a laptop into it, or a firestick or a NowTV box, but it is meant to be a smart tv. And it is not. It is a limited tv and I’ll be sending it back.
I’ve just bought a 12v/240v TV from Cello. Buyer take note, some of these TVs are not supplied with the correct 12v cigarette lighter connector. This information is not obvious on Cello’s website, and I only found out by contacting Cello online customer services when, a rather abrupt conversation was held with the assistant, who informed me I had to buy the cigarette connector separately for my particular TV. An extra £19.99. So make sure you buy carefully from Cello.
I bought a Cello 22in TV 5 weeks ago. The picture and sound are fine but I still haven't been able to get the teletext feature to work so, at least for the time being, it is in the garage and the previous LG TV is back in use. This TV is to worst I have ever had for setting
Quick answers to the questions people ask most.
Cello Electronics offers a return policy for items that are defective or not as described. For specific details and time frames, please visit celloelectronics.com or contact our customer support team.
Yes, all Cello TVs come with a manufacturer's warranty. For the duration of the warranty and what it covers, please check our website or contact customer service.
Replacement parts and accessories are available for Cello TVs. For availability and ordering, please visit our website or get in touch with our support team.
Cello TVs support a variety of streaming services; however, compatibility can vary by model. For specific service compatibility, please review the product details on our website or contact us directly.
For post-sales support, including technical assistance and warranty claims, please visit the Cello Electronics website or contact our customer service team directly for prompt assistance.
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Polarized pattern: few middle ratings. 42% of recent reviews are 4–5★ and 50% are 1–2★.
Just purchased a Cello 24 inch TV/DVD combo. I bought an LED TV as they can be viewed from an angle. With this one unless you are viewing at right angles to the screen the colour is washed out, it isn't Brilliant viewed head on. Also, the speakers are dreadfully tinny. The remote has buttons to adjust picture or sound but these seem to have no effect. I bought this make as it was made in England. I wish I'd saved my money. Can I get a refund? It's horrible.
Just bought a model CS19WS01T ( copied from enc leaflet). Sound quality is very poor, far inferior to small TV it has replaced. Would like to research the online manual, but it does not seem to exist for this model.
Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
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