Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
Cello Electronics receives mixed feedback from customers, highlighting both commendable service and significant product issues. Many reviewers praise the excellent post-sales support, noting instances where the customer service team went above and beyond, such as providing a missing remote for a TV in a critical care setting.
Additionally, several customers appreciate the fast delivery and overall value of the products. However, a substantial number of complaints focus on the quality and functionality of the TVs, particularly regarding their inability to support popular streaming services like NowTV. Delivery issues also emerge as a common theme, with reports of damaged products and poor courier service.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.9 | 60 | 100% | +2.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 3.0 | 2 |
| Sep 24 | 1.0 | 1 |
| Oct 24 | 2.7 | 3 |
| Nov 24 | 3.4 | 5 |
| Dec 24 | 3.0 | 2 |
| Jan 25 | 1.0 | 1 |
| Feb 25 | 3.0 | 1 |
| Mar 25 | — | 0 |
| Apr 25 | 1.0 | 2 |
| May 25 | 4.6 | 9 |
| Jun 25 | 2.0 | 2 |
| Jul 25 | 3.5 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room tha...”
“Purchased a Cello TV, they offer standard next day delivery, which I stated I did not require as I was away but fixed...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Electronics & Technology.
| Company | Overall | Legit | Quality | Service | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.9 out of 5 (fair) | 100 out of 100 | 2.8 out of 5 (fair) | 3.6 out of 5 (good) | 3.9 out of 5 (good) | +28% | 60 |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.5 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.8 out of 5 (good) | 4.4 out of 5 (good) | — | 1,060 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.0 out of 5 (good) | 100 out of 100 | — | 3.7 out of 5 (good) | 4.2 out of 5 (good) | −1% | 1,000 |
Bottom line: Cello Electronics is #5 of 5 on overall rating in this group. On quality, Mazuma Mobile scores higher (5.0 vs 2.8).
60 reviews of Cello Electronics. Filter by what matters to you.
Over a year ago
the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room that my wife was in. Thank you so much for going above and beyond !!!
Over a year ago
OK it's cheap and few do a 16" smart TV. System not smart enough for NOWtv though. They did say we could send it back but hey we don't watch NOW much in the kitchen. BUT THI TV IS SOOOOO FRUSTRATING.... See more
Over a year ago
Purchased a Cello TV, they offer standard next day delivery, which I stated I did not require as I was away but fixed a day 5 days later. On delivery day I checked on time of delivery and was told it... See more
Quick answers to the questions people ask most.
Cello Electronics offers a return policy for items that are defective or not as described. For specific details and time frames, please visit celloelectronics.com or contact our customer support team.
Yes, all Cello TVs come with a manufacturer's warranty. For the duration of the warranty and what it covers, please check our website or contact customer service.
Replacement parts and accessories are available for Cello TVs. For availability and ordering, please visit our website or get in touch with our support team.
Cello TVs support a variety of streaming services; however, compatibility can vary by model. For specific service compatibility, please review the product details on our website or contact us directly.
For post-sales support, including technical assistance and warranty claims, please visit the Cello Electronics website or contact our customer service team directly for prompt assistance.
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Polarized pattern: few middle ratings. 42% of recent reviews are 4–5★ and 50% are 1–2★.
the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room that my wife was in. Thank you so much for going above and beyond !!!
OK it's cheap and few do a 16" smart TV. System not smart enough for NOWtv though. They did say we could send it back but hey we don't watch NOW much in the kitchen. BUT THI TV IS SOOOOO FRUSTRATING. It needs to warm up? Really are we back to valves (for gen z ers that's the way tvs were in the 1950s). It auto goes to Internet rather than terrestrial channels. There is no manual and the settings menus are a maze ( no not amazing a maze!) I am so sorely tempted to put the thing out of its misery or rather my misery. But like all things inertia and the faff of starting over with another set keeps me with it. I'd miss swearing at it. Just recently it started describing your every key action. Lots of fun trying to work out how to switch it off. But it knew how to switch it on. I'm sure it is trying to drive me mad. But hey its made in Britain, so that's alright then!
It can’t download the NowTV App and can’t therefore play NowTV. How on earth can you sell a TV as a smart TV when you can’t download the NowTV App. Of course, I can plug a laptop into it, or a firestick or a NowTV box, but it is meant to be a smart tv. And it is not. It is a limited tv and I’ll be sending it back.
Purchased a Cello TV, they offer standard next day delivery, which I stated I did not require as I was away but fixed a day 5 days later. On delivery day I checked on time of delivery and was told it had been delayed and would be delivered next day. This was no good as I had other plans. Rang Cello there was nothing they could do to get delivery to me today, only option they offered was for me to collect from their depot at my expense or have my money back. I needed the TV so had to change my plans to wait in until next day. This is no reflection on the quality of their product, which I have not experienced yet.
It all went smoothly. I was given regular updates, and knew exactly when and how my delivery would take place.
We got in touch with customer service has we bought the tv for caravan but was too big but we navigated round that problem so very pleased with product
Super fast delivery, excellent communications.,second to none company, very good value British made company.
Excellent service, arrived when expected on time
Lovely staff and very helpful
All good, but please use another delivery courier. DHL are 100% rubbish
Bought a 16” smart tv for my Campervan, came with instruction manual; this had a photo of what’s included in the box, with a 12v cigarette type plug clearly visible. This wasn’t in the box, so I contacted customer services for a replacement. They tell me it’s not included, and I’ll have to pay £20 to get one. So a 12v tv, made specifically for Campervans, doesn’t come with the type of plug you use in a campervan. Now I’ve read all the bad reviews for this company, I will pack it up and return for refund.
TV delivered, badly damaged. Replacement sent, damaged. The refund isn’t issued until item returned, to which the driver didn’t arrive to collect item. 3 entire mornings wasted waiting for deliveries and collection. Horrendous experience and would never go anywhere near the company again. No sincere apology and no gesture of goodwill whatsoever.
The TV lasted only a couple of weeks. It was safely stored within it provided, fur line bag, inside a cupboard. When we came to use it for only the 4th time, it was broken internally, but with no damage whatsoever on the outside. The 'customer service ' department were able to diagnose this as accidental damage without even a photograph! Their response was quite rude and they immediately said it was not covered by warranty - again, they concluded this without even a photograph. As per other reviews, this is seemingly a common occurrence, which is perhaps why they were able to 'diagnose' the issue without even seeing the issue. Don't waste your money!
I’ve just bought a 12v/240v TV from Cello. Buyer take note, some of these TVs are not supplied with the correct 12v cigarette lighter connector. This information is not obvious on Cello’s website, and I only found out by contacting Cello online customer services when, a rather abrupt conversation was held with the assistant, who informed me I had to buy the cigarette connector separately for my particular TV. An extra £19.99. So make sure you buy carefully from Cello.
Do not waste your money on cello products. Thought I’d buy British,, what a mistake, these are useless, STAY WELL CLEAR
I bought a cello tv direct from factory for my truck . Worked ok for 2 weeks then the screen got broken not my fault , spoke to customer services they said screen is damaged from impact does not cover on warranty not acceptable please avoid
Purchase a 32 cello TV . Very pleased with picture and value
ordered a cello 19 inch smart tv , when it arrived the small amount of tape had been lifted and the box clearly opened , on calling the support team then sending over photos , i had to call them back after receiving an email saying new one on way, no explanation just a picking error. now they tell me that this item was a return from stuttgart!!!! and accidently got put back on the shelf. DO YOU TRUST THEM
Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
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