first class post sales support
the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room that my wife was in. Thank you so much for going above and beyond !!!

Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
Cello Electronics receives mixed feedback from customers, highlighting both commendable service and significant product issues. Many reviewers praise the excellent post-sales support, noting instances where the customer service team went above and beyond, such as providing a missing remote for a TV in a critical care setting.
Additionally, several customers appreciate the fast delivery and overall value of the products. However, a substantial number of complaints focus on the quality and functionality of the TVs, particularly regarding their inability to support popular streaming services like NowTV. Delivery issues also emerge as a common theme, with reports of damaged products and poor courier service.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.9 | 60 | 100% | +2.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 3.0 | 2 |
| Sep 24 | 1.0 | 1 |
| Oct 24 | 2.7 | 3 |
| Nov 24 | 3.4 | 5 |
| Dec 24 | 3.0 | 2 |
| Jan 25 | 1.0 | 1 |
| Feb 25 | 3.0 | 1 |
| Mar 25 | — | 0 |
| Apr 25 | 1.0 | 2 |
| May 25 | 4.6 | 9 |
| Jun 25 | 2.0 | 2 |
| Jul 25 | 3.5 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room tha...”
“Purchased a Cello TV, they offer standard next day delivery, which I stated I did not require as I was away but fixed...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Electronics & Technology.
| Company | Overall | Legit | Quality | Service | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 2.9 out of 5 (fair) | 100 out of 100 | 2.8 out of 5 (fair) | 3.6 out of 5 (good) | 3.9 out of 5 (good) | +28% | 60 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.5 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.8 out of 5 (good) | 4.4 out of 5 (good) | — | 1,060 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.6 out of 5 (good) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.0 out of 5 (good) | 100 out of 100 | — | 3.7 out of 5 (good) | 4.2 out of 5 (good) | −1% | 1,000 |
Bottom line: Cello Electronics is #5 of 5 on overall rating in this group. On quality, Mazuma Mobile scores higher (5.0 vs 2.8).
60 reviews of Cello Electronics. Filter by what matters to you.
the Cello support team went above and beyond to supply a missing remote control for a TV in an ICU treatment room that my wife was in. Thank you so much for going above and beyond !!!
It all went smoothly. I was given regular updates, and knew exactly when and how my delivery would take place.
We got in touch with customer service has we bought the tv for caravan but was too big but we navigated round that problem so very pleased with product
Quick answers to the questions people ask most.
Cello Electronics offers a return policy for items that are defective or not as described. For specific details and time frames, please visit celloelectronics.com or contact our customer support team.
Yes, all Cello TVs come with a manufacturer's warranty. For the duration of the warranty and what it covers, please check our website or contact customer service.
Replacement parts and accessories are available for Cello TVs. For availability and ordering, please visit our website or get in touch with our support team.
Cello TVs support a variety of streaming services; however, compatibility can vary by model. For specific service compatibility, please review the product details on our website or contact us directly.
For post-sales support, including technical assistance and warranty claims, please visit the Cello Electronics website or contact our customer service team directly for prompt assistance.
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Polarized pattern: few middle ratings. 42% of recent reviews are 4–5★ and 50% are 1–2★.
Super fast delivery, excellent communications.,second to none company, very good value British made company.
Excellent service, arrived when expected on time
Lovely staff and very helpful
All good, but please use another delivery courier. DHL are 100% rubbish
Purchase a 32 cello TV . Very pleased with picture and value
Excellent. Bought a 43 inch TV/DVD combi. Well priced. Turned up with a crack on the screen. Probably due to DHL drivers erratic driving. However Rachael quickly helped resolve the issue and within 48 hours the new one was delivered and the broken one taken back. The TV itself is excellent. Good quality and looks good.
Bought a small 22" TV for our bedroom as didn't want anything to overpower the new bedroom furniture. Usually we go for other brands but decided to buy Cello because they're made in the UK & that's something we're looking for more these days. In all honesty neither of us looked here on Trustpilot & I'm so glad we didn't since I tend to over-analyse things & think I might have been put off.. Anyway, the TV arrived on the date & time we were told with no quibbles (just a few days after ordering). We use it every evening & the sound & picture are totally what you would expect with no issues. Our experience with Cello Electronics also involves their telephone customer service. Just a few hours after receiving the TV I had an accident with it & called saying that it was completely my fault (which it was) & whether I could do anything to rectify it. The lady was so decent & Cello kindly replaced the item even though they knew I caused it. Genuinely, I am never going to buy another TV other than a Cello TV. Cello organised collection of the one I damaged (the original one) & delivery of the new one a few days later with the same courier at the same time. This is a genuine review & I hardly ever write reviews but have been meaning to write one since we received the replacement because we are both so impressed & grateful. Thank you Cello. You gave me my faith back with companies having heart & faith in UK manufacturing. Keep up the great work!
Wow, probably one of the best tvs I have bought. I have the Cello C4324WSF web os tv. Connection and setup so easy. Picture quality is seriously good. Sound is superb, and the menu is really good. Everything so far has impressed me greatly. Very very happy with this tv.
I cannot express enough about how amazing this company's customer service is.
I am writing this review to the people who are in doubt of buying a TV from this company I bought a TV from this company which is in England it is a Ferguson TV and I have had it for over 2 year now and it is an excellent TV and excellent value for the money very good quality and most of all made locally in the UK I highly recommend them in what they produce.
Recently taken delivery of the Cello 32" flat screen TV with built in DVD courtesy of Amazon Italia. Its great works perfectly fine and over the moon with my purchase. I can only recommend the product and seriously thinking of buying a second one.
Well, the 2 Cello Electronics personnel that I have communicated with were so refreshing polite and competent. Rachel responded to my email after I forwarded it in the early hours which I received today. Another lady was helpful and polite too. It certainly is a rarity nowadays where 'customer support' is usually 'non supportive' and electronic gobble de gouch and then we get cut off! I will definitely purchase Cello & Ferguson in the future, as opposed to the expensive Panasonic & Sony products. Thank u again. Sheila 😄
I have been using Cello portable TVs in bedrooms for years never had a problem I bought them from M&S, (must be reliable if they put their name on them) I recently bought a Ferguson 24" smart tv for motorhome, perfect cant fault it, staff are spot on with expert advice on products, 5 stars for great British service, well done Cello
Cello Electronics (UK) Ltd is a distinguished manufacturer of premium consumer electronics, specializing in televisions. Based in the United Kingdom, the company prides itself on producing a wide array of TV models, including smart, 4K, and energy-efficient televisions, all designed to deliver superior picture quality and immersive sound. Cello Electronics caters to a diverse clientele, ranging from tech-savvy individuals in search of the latest smart TV features developed in partnership with LG, to outdoor enthusiasts looking for portable 12-volt TVs suitable for caravans, motorhomes, boats, and HGVs. The company's product lineup also features the UK's largest range of TV/DVD combis, addressing the needs of customers who appreciate the convenience of integrated solutions. With a commitment to local manufacturing, Cello Electronics ensures that each product meets high standards of excellence and is supported by reliable customer service. This focus on quality and service positions Cello as a competitive player in the consumer electronics market, appealing to consumers who value locally made products and attentive support.
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