Cult Beauty is an online beauty retailer that offers a curated selection of cosmetics, skincare, haircare, and wellness products from various brands. The platform features both established and emerging beauty brands, providing customers with access to a range of products across different price points and categories. The company operates primarily through its e-commerce website, serving customers interested in beauty and personal care products.
Consumers generally praise Cult Beauty for its quick delivery and excellent service, with many noting that their orders arrive on time and in good condition. Reviewers appreciate the wide selection of products available, often highlighting the ease of ordering and the luxurious packaging.
However, some customers express frustration with communication issues, particularly regarding missing items or damaged packages. A few reviews mention that advertised promotions, like free gifts, were not fulfilled, leading to disappointment. Despite these criticisms, the overall sentiment remains positive, with many people expressing satisfaction with their purchases and the shopping experience. Cult Beauty is recognized for its fast service and competitive pricing, contributing to a strong reputation in the beauty market.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 120 | 100% | — | ● Medium |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 120 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 120 most recent reviews.
“Delivery on time”
“Naturally, I contacted Cult Beauty Customer service to check if there were any proof of delivery”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beauty & Well-being.
| Company | Overall | Legit | Delivery | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 4.0 out of 5 (good) | 4.5 out of 5 (good) | — | 120 |
| 4.8 out of 5 (good) | 100 out of 100 | — | 5.0 out of 5 (good) | — | −2% | 1,000 | |
| 4.8 out of 5 (good) | 100 out of 100 | — | 4.9 out of 5 (good) | 3.8 out of 5 (good) | +1% | 381 | |
| 4.6 out of 5 (good) | 100 out of 100 | — | 4.1 out of 5 (good) | — | — | 145 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | — | 145 |
Bottom line: Cult Beauty is #5 of 5 on overall rating in this group. On service, Difesa Debitori Spa scores higher (5.0 vs 4.0).
120 reviews of Cult Beauty. Filter by what matters to you.
11 months ago
Great product, my every day go to for my make up routine. Fast delivery! Thanks
Quick answers to the questions people ask most.
Cult Beauty is an online beauty retailer specializing in premium and cult-favorite beauty products. We offer makeup, skincare, haircare, fragrance, and wellness products from both established luxury brands and emerging indie labels.
We offer free standard shipping on orders over a certain threshold (varies by region). Delivery options include standard shipping, express delivery, and international shipping to many countries worldwide.
We accept returns within 28 days of delivery for unused products in original packaging. Items must be in resaleable condition, and some products like opened makeup may have restrictions for hygiene reasons.
You can reach our customer service team through live chat on our website, email, or phone during business hours. We also have a comprehensive help section with answers to common questions.
Yes, we offer a loyalty program where you earn points on purchases that can be redeemed for discounts. Members also get early access to sales, exclusive offers, and birthday treats.
All products sold on Cult Beauty are 100% authentic and sourced directly from brands or authorized distributors. We guarantee the authenticity of every item and work only with verified suppliers.
Yes, we offer deluxe samples and trial sizes of many products, either for purchase or as complimentary gifts with qualifying orders. This allows customers to try products before committing to full sizes.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Delivery on time
I ordered the Kayali perfume set from Cult Beauty, and I couldn’t be happier with my purchase! The delivery was quick, the packaging was luxurious, and everything arrived in perfect condition. Cult Beauty always pays attention to detail, and it really shows. The Kayali fragrances are absolutely stunning—rich, long-lasting, and beautifully layered. Each scent in the set has its own personality, which makes it perfect for mixing, matching, or wearing on its own. It’s such a great way to discover new favourites without committing to a full bottle right away. Overall, I’m extremely satisfied with both the product and the service. I’ll definitely be shopping at Cult Beauty again!
Great product, my every day go to for my make up routine. Fast delivery! Thanks
The product is great, but the delivery is terrible. I've ordered twice, and both times the package arrived damaged.
Great place to shop
Cult beauty had everything I needed and was quick to send out parcel.
Speedy delivery!
Advertised that a free brush would come with the foundation I ordered no brush included in parcel.
Ordered at 5pm, received by 1pm next day! That's just great service!
Just found Cult Beauty Site. Excellent choices and first class delivery.
Love Cult Beauty , fab website, rewarded for shopping, competitive pricing and fast delivery . Fabulous company .
Great service, excellent value with the items I bought
Fast service and items always in stock
I placed an order and realised that I didn't received it weeks later even though the package has stated it had been delivered. Naturally, I contacted Cult Beauty Customer service to check if there were any proof of delivery. I filled out the forms they wanted to and was told by a human agent to contact them if the investigation hadn't been concluded by the 17th for a refund or a reshipment. Since I needed the products and I didn't receive any, I figured to get what I needed through different sites and ask for a refund on the 17th. On the 16th, I received a notification out of the blue from what I assume to be a both saying that they were working to reshipment my order. I quickly messaged asking to cancel the shipment and get a refund only for the next message sent by a human agent to ignore my request for a refund and reiterate that it will be reshipped. I then messaged again on the same day stating I want a refund only to receive a message on the 18th saying it was too late as it had been dispatched. I tried asking if I can return the products for a refund only to be told that the postage I would have to be pay the postage. I live in Singapore. Cult Beauty is located in the EU. That is a very expensive postage especially for a SGD 166 order. I would basically receive half of that back to rectify a mistake I hadn't made.
Items arrived quickly and undamaged.
Good price & great service. Very quick delivery. Many thanks.
Cult beauty has some exciting exclusive brands They offer a panoply of products that cater to a wide demographic They do promotion/discounts The points system makes it feel like a game
My daughter told me about this site as I wanted to order things for Xmas . I was looking at other retail sites and this one was cheaper in price . It arrived literally in 2 days from ordering and I’m really pleased with the item Will defiantly use this site again .
Yes, you'll receive a tracking number via email once your order ships. Standard delivery typically takes 3-5 business days within the UK, with international shipping times varying by destination.
Cult Beauty operates primarily as an online retailer. While we don't have traditional physical stores, we occasionally participate in pop-up events and beauty shows where customers can experience products in person.
Cult Beauty is an online beauty retailer that offers a curated selection of cosmetics, skincare, haircare, and wellness products from various brands. The platform features both established and emerging beauty brands, providing customers with access to a range of products across different price points and categories. The company operates primarily through its e-commerce website, serving customers interested in beauty and personal care products.
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