
Kia is a prominent automotive brand in the United Kingdom, specializing in the sale of new and approved used vehicles, including electric and hybrid models. The company operates a network of local Kia dealerships, providing customers with access to a diverse range of cars, from popular models like the Sportage to luxury options. Through its dealer locator tool, consumers can easily find and connect with their nearest Kia dealership to explore available vehicles, schedule test drives, and inquire about special offers. In addition to vehicle sales, Kia dealerships offer comprehensive car service checks, ensuring that customers can maintain their vehicles with the help of Kia-trained technicians. The company's services cater to a broad market of car buyers and owners looking for reliable automotive solutions and exceptional customer service.
KIA faces significant criticism from consumers, with many expressing frustration over poor service and inadequate customer support. A common complaint is the lack of responsiveness from dealerships, as illustrated by a reviewer who waited 16 months for a callback after an initial inquiry.
While some customers report excellent experiences with specific dealerships, highlighting knowledgeable staff and great service, these positive instances are overshadowed by numerous negative reviews. Issues with warranty claims and after-sales support are frequently mentioned, indicating a systemic problem across various locations. Additionally, the high cost of parts and unexpected fees further aggravate customer dissatisfaction. Overall, the sentiment leans heavily negative, reflecting a widespread perception of disappointment in KIA's service and support.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.3 | 508 | 100% | +0.2 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 2.3 | 9 |
| Sep 24 | 3.0 | 6 |
| Oct 24 | 2.3 | 6 |
| Nov 24 | 1.0 | 5 |
| Dec 24 | 3.0 | 4 |
| Jan 25 | 3.9 | 7 |
| Feb 25 | 1.3 | 3 |
| Mar 25 | 3.2 | 6 |
| Apr 25 | 1.0 | 1 |
| May 25 | 2.8 | 4 |
| Jun 25 | 3.0 | 2 |
| Jul 25 | 2.4 | 5 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“I would have given them a 5 star review except for the fact that one person at the desk let them down”
“Speak to Kia customer service and they send you to the dealer who never call back”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
| Company | Overall | Legit | Service | Value | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 2.3 out of 5 (poor) | 100 out of 100 | 2.4 out of 5 (poor) | 1.7 out of 5 (poor) | 1.9 out of 5 (poor) | −4% | 508 | |
| 4.5 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.6 out of 5 (good) | 4.6 out of 5 (good) | — | 1,999 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | — | — | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.8 out of 5 (good) | 4.3 out of 5 (good) | — | 1,000 | |
| 1.9 out of 5 (poor) | 100 out of 100 | 1.7 out of 5 (poor) | 1.3 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 |
Bottom line: KIA is #4 of 5 on overall rating in this group. On value, ThePackengers scores higher (4.8 vs 1.7).
500 reviews of KIA. Filter by what matters to you.
Over a year ago
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 30% of recent reviews are 4–5★ and 68% are 1–2★.
Kia is a prominent automotive brand in the United Kingdom, specializing in the sale of new and approved used vehicles, including electric and hybrid models. The company operates a network of local Kia dealerships, providing customers with access to a diverse range of cars, from popular models like the Sportage to luxury options. Through its dealer locator tool, consumers can easily find and connect with their nearest Kia dealership to explore available vehicles, schedule test drives, and inquire about special offers. In addition to vehicle sales, Kia dealerships offer comprehensive car service checks, ensuring that customers can maintain their vehicles with the help of Kia-trained technicians. The company's services cater to a broad market of car buyers and owners looking for reliable automotive solutions and exceptional customer service.
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