FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
FOCO receives a mixed response from customers, with many praising the excellent customer service while others express frustration over order issues. Reviewers frequently highlight the helpfulness and professionalism of staff members like Nikki and Julie, who provide timely assistance and resolve problems effectively.
However, a significant number of complaints center around order fulfillment, with customers reporting undelivered products and poor communication regarding pre-orders. Some express dissatisfaction with the lack of phone support, relying solely on email for assistance. Additionally, issues with exchanges and refunds due to inaccurate product measurements have left several consumers disappointed. Overall, while FOCO showcases strong customer service, the persistent order-related problems detract from the shopping experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 100 | 100% | -1.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 5.0 | 2 |
| Dec 24 | 4.2 | 29 |
| Jan 25 | 4.4 | 26 |
| Feb 25 | 4.3 | 20 |
| Mar 25 | 3.4 | 5 |
| Apr 25 | 4.2 | 5 |
| May 25 | 5.0 | 5 |
| Jun 25 | 1.0 | 7 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“(Reason behind the cancellation my son had already bought the same thing) excellent courteous customer service”
“I reached out to their customer service and the auto-bot responded that I wont receive my pre-order until AUGUST 22nd”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.0 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 3.2 out of 5 (fair) | 3.0 out of 5 (fair) | −13% | 100 |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | 1.8 out of 5 (poor) | 1.9 out of 5 (poor) | +15% | 295 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | −3% | 125 | |
| 3.0 out of 5 (fair) | 100 out of 100 | 2.7 out of 5 (poor) | — | — | −20% | 100 |
Bottom line: FOCO is #3 of 5 on overall rating in this group. On delivery, Red Run scores higher (4.9 vs 3.0).
100 reviews of FOCO. Filter by what matters to you.
Customer service was almost instantaneous even outside of their posted business hours. My shipping address was wrong (my fault) and they made sure we got the package in time for Xmas. George in particular was great.
Had questions about sizing for an item and then receiving my 10%. Both issues were handled quickly and efficiently. Felicia was pleasant to work with. I would us this website again.
I love the tracksuit. It's nicer than I thought. The folks at FOCO are very easy to do business with. 5 Stars all around
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Just absolutely excellent customer service!
Awesome customer service! I placed an order, and apparently I picked the wrong team:/ Emailed them, and they cancelled my order for me:) Although they didn’t have my size for the correct team, I appreciate them responding so quickly and fixing my mistake! From this experience, I would say they are a great company! I’ll be doing business with them in the future!
Great customer service!
Was missing a set of Steelers ornaments in my order. Settled within hours Replacement were shipped in 24 hours. Now that is service. Thank you. Merry Christmas Yinz!
I contacted FOCO customer service to find and purchase a replacement lid for a new tumbler. My son had dropped the cup, and broke the handle. FOCO customer service replaced the lid free of charge. Great communication throughout the process, and the lid was replaced within a week.
I lost the instruction and the Support helped me fast and good with a PDF. Nice Support and nice products
Great site and a must for footy fans. THANKS
LOVE the material of the shirt it is good quality. I had been sent the wrong item but support answered me almsot immediately and shipped the correct one. Very friendly support and good service!
Amazing customer service. My phone auto filled my address with my old one and I only noticed after I confirmed the order. I emailed them straight away and they responded within 10 minutes and they sorted the issue straight away. Could not recommend more
Great service, quick response and postage thank you
I received my order of a Tottenham Hotspur chopping board very quickly. Unfortunately I was disappointed with the etching on it. I contacted customer service and received a reply very quickly asking for a photo of the board. Customer services agreed it wasn't up to standard and immediately sent another which I was happy with. It's my second order and I wouldnt hesitate to order again. Thankyou Freya at customer services.
FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
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