FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
FOCO receives a mixed response from customers, with many praising the excellent customer service while others express frustration over order issues. Reviewers frequently highlight the helpfulness and professionalism of staff members like Nikki and Julie, who provide timely assistance and resolve problems effectively.
However, a significant number of complaints center around order fulfillment, with customers reporting undelivered products and poor communication regarding pre-orders. Some express dissatisfaction with the lack of phone support, relying solely on email for assistance. Additionally, issues with exchanges and refunds due to inaccurate product measurements have left several consumers disappointed. Overall, while FOCO showcases strong customer service, the persistent order-related problems detract from the shopping experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 100 | 100% | -1.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 5.0 | 2 |
| Dec 24 | 4.2 | 29 |
| Jan 25 | 4.4 | 26 |
| Feb 25 | 4.3 | 20 |
| Mar 25 | 3.4 | 5 |
| Apr 25 | 4.2 | 5 |
| May 25 | 5.0 | 5 |
| Jun 25 | 1.0 | 7 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“(Reason behind the cancellation my son had already bought the same thing) excellent courteous customer service”
“I reached out to their customer service and the auto-bot responded that I wont receive my pre-order until AUGUST 22nd”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.0 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 3.2 out of 5 (fair) | 3.0 out of 5 (fair) | −13% | 100 |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | 1.8 out of 5 (poor) | 1.9 out of 5 (poor) | +15% | 295 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | −3% | 125 | |
| 3.0 out of 5 (fair) | 100 out of 100 | 2.7 out of 5 (poor) | — | — | −20% | 100 |
Bottom line: FOCO is #3 of 5 on overall rating in this group. On delivery, Red Run scores higher (4.9 vs 3.0).
100 reviews of FOCO. Filter by what matters to you.
I reached out for help with an instruction manual and Nikki was very supportive, did a nice job providing updates and exhausted all available resources to help with a resolution. I’m grateful for her and commend her efforts!
I had to request a cancellation and it was processed and refunded without any questions within 12 hours. (Reason behind the cancellation my son had already bought the same thing) excellent courteous customer service!
Spoken to George over email regarding lost instructions, their response time was top notch and sent over a PDF copy without any hesitation.
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Even though I didn’t buy the Stadium brxlz direct from them, they stood tall and sent me some pieces that were missing from my AT&T park. At no cost to me. Above and beyond customer service! Whoever needs to hear this give Nikki a raise!!!
Julie fast communication was very helpful with what I need it and very friendly 100% satisfied with the services she gave me thanks.
I missed out on 40 percent flash sale Reached out to Foco since my purchase happened the day before. Nikki replied me very next day and matched the discount as good will. Couldn’t be so much happier with the outcome. I’m satisfied with their top notch customer service every time there is issue, they try to make things right.
Nikki was awesome. She handled my problem quickly and clearly communicated via email several times throughout the issue. I know have a complete bobblehead with all the parts.
FOCO has amazing support for their BRXLZ product line. I am a satisfied customer and will continue to shop their products.
I was missing pieces on my Stadium build have over 40 hours invested only to discover I am missing several pieces Emailed Foco got quick response says they are checking on availability and within a hours they said good news we have what you need and provided the tracking number Excellent Customer Service
Hi Julie, Thank you so much for your quick reply. I would like to cancel my order of 2 bobbleheads of Ohtani/Sasaki. Let me know if you need anything else. Thanks again, Bob
While building the BRXLZ Ford Field Model I misplaced my stickers that you apply to the finished piece. I reached out and Nikki was quick to respond and take care of my problem at no cost to myself!! Could t be happier about the customer service!
I mistakenly ordered the wrong bobblehead. I reached out to FOCO directly and received a response within a few hours. Nikki was able to quickly resolve my error and help fix my order. I greatly appreciate the assistance and can’t wait to receive my bobblehead!
The customer service department were very helpful and kept me informed on a regular basis. The department are a credit to their company . It’s so nice for a customer care department to actually CARE and do everything they can to resolve a problem. Well done!
FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
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