FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
FOCO receives a mixed response from customers, with many praising the excellent customer service while others express frustration over order issues. Reviewers frequently highlight the helpfulness and professionalism of staff members like Nikki and Julie, who provide timely assistance and resolve problems effectively.
However, a significant number of complaints center around order fulfillment, with customers reporting undelivered products and poor communication regarding pre-orders. Some express dissatisfaction with the lack of phone support, relying solely on email for assistance. Additionally, issues with exchanges and refunds due to inaccurate product measurements have left several consumers disappointed. Overall, while FOCO showcases strong customer service, the persistent order-related problems detract from the shopping experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 100 | 100% | -1.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 5.0 | 2 |
| Dec 24 | 4.2 | 29 |
| Jan 25 | 4.4 | 26 |
| Feb 25 | 4.3 | 20 |
| Mar 25 | 3.4 | 5 |
| Apr 25 | 4.2 | 5 |
| May 25 | 5.0 | 5 |
| Jun 25 | 1.0 | 7 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 100 most recent reviews.
“(Reason behind the cancellation my son had already bought the same thing) excellent courteous customer service”
“I reached out to their customer service and the auto-bot responded that I wont receive my pre-order until AUGUST 22nd”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.0 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | 3.2 out of 5 (fair) | 3.0 out of 5 (fair) | −13% | 100 |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.9 out of 5 (poor) | 1.8 out of 5 (poor) | 1.9 out of 5 (poor) | +15% | 295 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | −3% | 125 | |
| 3.0 out of 5 (fair) | 100 out of 100 | 2.7 out of 5 (poor) | — | — | −20% | 100 |
Bottom line: FOCO is #3 of 5 on overall rating in this group. On delivery, Red Run scores higher (4.9 vs 3.0).
100 reviews of FOCO. Filter by what matters to you.
I was disappointed with the company’s response to my request to exchange a pair of slippers for a smaller size. The slippers were a Christmas present and I was late notifying the company about the exchange. The deadline was 15 January for Christmas gifts and it had passed. It would have been a nice goodwill gesture to allow an exchange, as it is such a waste to have a brand new pair of slippers that don’t fit.
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FOCO is a leading online retailer specializing in officially licensed fan gear for sports enthusiasts. The company offers a wide range of products, including apparel, accessories, footwear, and collectibles for major sports leagues such as MLB, NFL, NBA, NHL, and MLS, as well as college teams and national teams. Customers can find a variety of items, from clothing and home decor to unique collectibles like bobbleheads and BRXLZ figures, catering to fans of all ages. FOCO’s target market includes dedicated sports fans looking to express their loyalty to their favorite teams and players through high-quality merchandise. By providing a diverse selection of fandom-themed products, FOCO aims to enhance the fan experience, ensuring that customers can find the perfect items to showcase their team spirit. The company's website, foco.com, serves as a comprehensive platform for fans to shop and stay updated on new product releases and special offers.
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