H10 Hotels is a hospitality company that operates a diverse portfolio of hotels and resorts primarily in Europe and the Caribbean. With a focus on providing quality accommodations, the company caters to both leisure and business travelers, offering a range of services designed to enhance the guest experience. H10 Hotels prides itself on its commitment to customer satisfaction and aims to create inviting environments that meet the needs of its clientele. The company’s offerings include modern amenities, dining options, and recreational facilities, all tailored to ensure that guests enjoy a comfortable stay. H10 Hotels targets a broad audience, from families seeking vacation destinations to corporate clients in need of business accommodations. By maintaining a strong online presence through its website, h10hotels.com, the company makes it easy for customers to explore their options and make reservations conveniently.
H10 Hotels receives a mixed reception from guests, with many expressing significant dissatisfaction. While some reviewers appreciate the beautiful locations and friendly staff, such as at H10 Las Palmeras and H10 Conquistador, the majority report serious issues.
Common complaints include poor service, unsatisfactory food quality, and unclean rooms, with one guest even finding a cockroach in their bathroom. Many customers feel misled by the hotel’s promises, particularly regarding the quality of accommodations and amenities, leading to feelings of disrespect and disappointment. The Premium Travel Club membership is also criticized as a scam, with complaints about hidden fees and unfulfilled offers. Overall, while there are positive experiences, the overwhelming number of negative reviews highlights substantial concerns about the quality of service and facilities.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.5 | 280 | 100% | -0.8 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 2.6 | 10 |
| Sep 24 | 2.3 | 4 |
| Oct 24 | 3.0 | 3 |
| Nov 24 | 2.0 | 4 |
| Dec 24 | 2.3 | 4 |
| Jan 25 | 1.7 | 3 |
| Feb 25 | 1.7 | 3 |
| Mar 25 | 1.4 | 5 |
| Apr 25 | 3.2 | 5 |
| May 25 | 1.4 | 5 |
| Jun 25 | 1.4 | 7 |
| Jul 25 | 1.0 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 280 most recent reviews.
“It would also be great if there could be music on a Friday and Saturday night in the bar, even if it's through a spea...”
“I expected professional and respectful customer service”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Hotels.
| Company | Overall | Legit | Service | Booking | Value | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 2.5 out of 5 (poor) | 100 out of 100 | 2.4 out of 5 (poor) | 1.9 out of 5 (poor) | 1.7 out of 5 (poor) | −26% | 280 |
| 4.2 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 3.5 out of 5 (good) | 3.8 out of 5 (good) | — | 1,083 | |
| 3.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 2.1 out of 5 (poor) | 2.6 out of 5 (poor) | −14% | 918 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | — | — | — | 1,109 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 4.5 out of 5 (good) | 4.6 out of 5 (good) | — | 1,069 |
Bottom line: H10 Hotels is #5 of 5 on overall rating in this group. On value, Alfa Travel scores higher (4.6 vs 1.7).
280 reviews of H10 Hotels. Filter by what matters to you.
I have been trying to complain about my stay at Timanfaya palace Lanzarote and I was treated with such disrespect there from the staff. I am disabled and they did not help me at all. Now customer service have not replied to me. I've sent several emails I have great concerns about my stay and need to be listened to. I would not recommend them at all for customer service
Service på lavmål. Tregt, frekt og tar null ansvar for feil mot kunde. Trahidl
Stayed a H10 Ocean Dunas Corralejo in January 2025. Good room, clean hotel, staff in reception and restaurant friendly and efficient. But, the evening menu was a set menu and didn't vary other than the odd special. Eating at hotel was a let down. Have stayed in Corralejo several times and will return, not to this hotel though, back at our usual hotel, not as highly rated in the brochure but much better in comparison.
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Polarized pattern: few middle ratings. 34% of recent reviews are 4–5★ and 60% are 1–2★.
We've just spent 7 nights at the vastly overated Rubicon Palace in Playa Blanca. The holiday started with a one hour check in procedure. No reasons why, or apology. Just a glass of cheap Cava! Very poor room service. Room never cleaned as such, just used items replaced, supposedly. Had to ask repeatedly for tea and coffee to be replaced and towels. Service in the dining room was poor generally and on one particular night, abysmal! Very disappointed overall and won't be recommending to anyone.
I have been a loyal customer of H10 Hotels, more specifically using the Privilege service, for a decade, and have not stayed with any other hotel brand/chain for that period. I've been so loyal, in fact, that I have been Grand Class for many of those years, and built up some incredible personal relationships with staff members at hotels, even up to director level; and a plethora of other loyal customers who I would see year in, year out, at the hotel(s). Quite a number of the hotels I have stayed at have been excellent; some have been below par, and some have been OK. You should be able to step out of one H10 Hotel and into another, without feeling much of a difference, but you cannot. Staff retention has become awful, and the consistentency with service is poor. The one thing, however, that has made me make the switch to Barcelo, as I am a loyal customer as long as I feel it is necessary to be, is cost. The needless changing of certain hotels to the new "Horizons Collection" and ramping up the cost, is ridiculous. How a company can now charge over 700 euros per night for a room, on the same dates that have been booked previously, and that used to be 289 euros per night POST pandemic, is beyond me. The problem is not affordability for me personally, it is the sheer greed. Not that they will care, but H10 have lost a loyal customer; a customer who has accrued tens of thousands of loyalty points, and been Grand Class status for most of the time they have been a customer, as mentioned. Barcelo offer a very similar, modern product with Royal Level, for approx 60% of the cost. I used to ask myself "Why wouldn't I book a H10?"; now I'm asking myself "Why would I book a H10?" I sincerely hope Jordi does actually see this, and sees that the company are alienating loyal customers. Change is needed.
H10 costa Morgan playa del cura. Et hotel der forgiver at være noget det ikke er. Ved ankomst til værelset blev vi mødt med urin på toiletbrættet...dette måtte vi selv gøre rent. En terrassedør der ikke kunne låses, et toilet der ikke kunne skylle, en aircondition der ikke virker, brune skjolder på væg i toilet, et gulv der gyngede under os, et køleskab fyldt med is og så ikke kunne køle... Vi måtte flytte og fik ærgelige ekstra udgifter. Vi må fraråde alle at booke ind på dette hotel som er alt for dyrt i forhold til den standard vi oplevede. Kommunikationen med personale var fin men deres udtryk gav tydeligt indtryk af være ansat et stort og upersonligt sted
H10 Timanfaya Palace Having ADHD I wrote to the hotel asking for a quiet room. The room I got was next to kitchen extracts fan over 50ft high, a corridor fan and the lift. When we complained we were told that they can’t do anything today but come back in the morning and they would help. We went back at 10:05 to be told that any room moves had to be done by 10! No mention of this rule anywhere and not mentioned day before. We were also told that we would be given a bad room with no view if we move. We were also told we had to leave our room at 10 and not get access to the room until 3pm. So 3 days of 7 day holiday ruined. The TUI rep was useless and just referred us back to reception. That reception head was smoother but just reiterated the point and said they were full and they could do nothing. I sent TUI notice of our intention to seek a refund and guess what at exactly the same time they had a cancellation and we got our move to a basement room with a mattress so uneven and a broken bed! So hotel lied to us and there was no apology for how we had been treated . They obviously hated being made to help by TUI but got their own back by giving us the dungeon. Good points- breakfast is very good. Night shows are professional. The grounds are well maintained. Bad points - reception staff, freezing cold pools only 3 people seen swimming all week. Evening buffet, they have a privilege club which introduces a class system into holiday environment! Building is getting shabby. No one under 60 seems to holiday there. Any young people who accidentally end up here and make this point on trip advisor get slated by manager for being ageist. He does this after they have gone though!
Currently staying at h10 Tenerife playa, in Puerto del la Cruz, the hotels not to bad, clean and tidy, staff seem ok, the food, absolutely horrific, in all the years I've been traveling it's the worst I've experienced, the queuing system to get into the restaurant is a shambles sometimes queuing up two flights of stairs, will definitely never be staying in a h10 hotel again
Ich habe am 10. Januar ein H10 Hotel auf Mallorca reserviert. Obwohl Flextarif mit Bezahlung im Hotel vor Ort konnte die Buchung nur mit Hinterlegung der Kreditkarte oder Paypal abgeschlossen werden [soweit nicht unüblich]. Die Hotelgruppe hat dann aber eine halbe Stunde nach Buchung den kompletten Betrag von meinem Konto eingezogen (Urlaub sollte Ende April sein). Daraufhin habe ich sofort storniert und seither nichts mehr von H10 gehört [ausser der sofortigen Bestätigung der Stornierung] und auch bis heute mein Geld nicht zurück erhalten. Wir reden hier über mehr als 2.500 €. Also - Finger weg von diesem Unternehmen. Ich buche dort nie mehr
H10 Costa Adeje Palace in Tenerife is not a 4* hotel as advertised. It's Prestige Membership allows it a 4* rating but its facilities and especially the meals are definitely 3* set in a canteen style restaurant with no logical order to the placement of dishes. The rooms are clean but the pillows have seen better days, so if you have a neck problem bring your own pillow. I daren't look under the covers. You have to pay for everything which should be included at a 4* hotel eg a safe deposit box, a kettle with tea and coffee making facilities but these are extra's. The bar staff are extremely slow. It's quicker to nip across the road and get a drink at the local bars than wait to be served at the hotel bar. A cashless hotel. Payments are either made by credit card or put on your room bill. Most of the time we ate out because the food was so poor. There are some excellent restaurants surrounding the hotel. Also the hotel does not cater for those with special dietary needs. You just have to pick your way through the food, although a selection of milks are available in the morning. The staff need to smile more. They don't look happy, probably because there aren't enough of them. Would I stay there again. No.
Stayed at the Gran Tinerfe in Las Americas in Tenerife.we had to cut short our holiday due to a severe bout of food poisoning from the hotel. Once back in the UK I ended up in hospital and after several tests I was diagnosed with Campylobacter.as we only ate at the hotel i was told by the doctor I need contact the hotel to make them aware. The H10 hotel chain have no interest in food safety issues as i have now contacted them 3 times to make them aware and have had no reply.
We have been to the Rubicon Palace numerous occasions however we went there in October this year Privilege and it was truly awful. We paid extra and what did we get ? balcony door to room didn't lock you could open it from the outside and walk in - told the hotel totally ignored when I complained to the hotel and H10 they both said it had been fixed while we were there. Privilege pool out of 3 gates to enter only one you needed a key to get in so everyone could use it and they did. Had to chase reception for the room to be cleaned and clean towels. Spoke to the Privilege Reception (guest relations) lady, if you could call her that, called me a liar. Out of the two main lifts in the main building only 1 ever worked. staff argued with the customers in the coffee shop. floor in the room was not washed once while we were there absolutely filthy. Advertised with some holiday companies as 5* - what a joke more like a 2 star. H10 do not care about their customers they have your money so they are not bothered. Would never go back to that hotel again and neither would we visit any other H10 hotel either
Stayed at the H10 Rubicon Palace hotel in Lanzarote. Be wary when booking this hotel TUI advertise it as a 5 star hotel which it’s not. Everything you see as a public viewing is nice. But rooms not so good. Bath was full of grit and hair follicles from previous guests. Shower screen had so much residue from previous guests it was filthy along side black shower head. A lot of dust residue. I know it’s a volcanic island but it was really unacceptable. Also avoid the steak restaurant that you can eat at for free as part of your package. My daughter ended up with severe food poisoning the day after eating there, myself 36 hours later. Never been so poorly on a holiday ever and I’m an extreme traveller. Please be careful. I have stayed in a lot of H10 hotels on my travels but I’ve got to say this is the worst of them all. Staff were lovely and extremely helpful but the hotel not so great. Definitely not a 5 star hotel at best I would rate it a three
Vi boede på H10 Tenerife Playa. Et meget rent og hyggeligt hotel, med god beliggenhed. Og meget god service. Jeg glemte nogle ejendele på hotellet, men personalet var så søde at sende mine ejendele til Danmark. Jeg betale kun et lille beløb for kuvert og porto. Kan varmt anbefale dette hotel.
Stayed at the h10 elfaro. Absolutely hated it. From the second we checked it in it was horrible..they acted like they spoke 0 English until we upgraded for the exclusive (or whatever they called it). It's totally unnecessary. The staff was extremely rude to my wife. They hound you for a time share presentation they even called us the first full day a 6am. I'm from California so the time change was brutal for a 6am call. Food was borderline inedible. We enjoyed like 2 of 7 dinners. It's also just super far from everything so your kind of stuck at the resort. Please boom somewhere else. Also you'd be at a bar drinking and then they say close at 9 make u go to another bar. It was just super annoying. Trying to set reservations were horrible. Say a restaurant had like 75 tables. Maybe 20 tables would be used and they'd say oh they are full we can't serve you. We stayed April 2023
H10 Lanzarote Princess Awful upon arrival room stunk of pure sewage Complained for 3 days finally got moved The other room was awful. This hotel is on bad need of renovation I paid over £2600 for 10nights I did expect my food to be hot. At meal time it is like feeding time at a zoo There is no control at all Food is luke warm Very very disappointing and I certainly won’t send my clients here Have pictures of our room if you wish to see them
H10 Hotel White Suites Boutique Lanzarote Please find the following Good’ Bad and Ugly review of our recent stay. Good Hotel Room Hotel Afternoon Entertainment Bad No sanitation around Food Area’s No English TV UGLY Menu Choices Poor food Quality Food Temperature non existent Grilled food not Cooked This holiday cost £800.00 more than our customary holiday cost and our expectations of holiday quality was high. Unfortunately the food element of our holiday was a massive disappointment which ruined our holiday. Never Again H10
We loved Sorely so much friendly helpful sweet kind! Timely & always with a smile! So sweet & very prompt!! We loved her!
My husband and I want to go to the H10 Tariente hotel in La Palma in the Canaries we booked near the beginning of October hoping to go middle of January but because I need an accessible room (I am inva wheel chair, can only walk a few steps and can't do stairs ) they can't guarantee me a room. Rooms aren't assigned toll the day. Whar a bad service and what happened to equal rights for disabled people. Hotel is owned by Tui who should know better
H10 Hotels is a hospitality company that operates a diverse portfolio of hotels and resorts primarily in Europe and the Caribbean. With a focus on providing quality accommodations, the company caters to both leisure and business travelers, offering a range of services designed to enhance the guest experience. H10 Hotels prides itself on its commitment to customer satisfaction and aims to create inviting environments that meet the needs of its clientele. The company’s offerings include modern amenities, dining options, and recreational facilities, all tailored to ensure that guests enjoy a comfortable stay. H10 Hotels targets a broad audience, from families seeking vacation destinations to corporate clients in need of business accommodations. By maintaining a strong online presence through its website, h10hotels.com, the company makes it easy for customers to explore their options and make reservations conveniently.
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